Journal of Humanities and Social Sciences Mahamakut Buddhist University Isan Campus

THE INTUITIVE WISDOM : THE KNOWLEDGE BEHIND HUMAN CONSCIOUSNESS

2026-02-26T14:31:27+07:00

This academic article employs documentary research to examine intuitive intelligence as a form of knowledge underlying human consciousness. The study finds that intuitive intelligence is a type of knowledge that arises without the need for prior learning and significantly influences decision-making processes. Accordingly, the article integrates philosophical perspectives with modern psychological theories to analyze the interaction between fundamental knowledge structures and intuitive intelligence. For instance, the concept of Charles Darwin views instinct as inherited knowledge essential for survival, as seen in animals’ ability to anticipate danger automatically. This differs from the perspective of Jean-Paul Sartre, who argues that true knowledge emerges from self-awareness and the exercise of individual freedom, existing beyond time and sensory experience. Similarly, Heraclitus proposes that ultimate reality transcends time and sensory perception, and that human decisions reflect only subjective interpretations of truth. Therefore, intuitive intelligence may originate from automatic memory mechanisms or emotional drives, such as love, which can override complex subconscious cognitive processes, enabling humans to make rapid decisions without relying on deliberate mental computation.

YOUTH SLANG IN SOCIETY : A STUDY OF MEANING IN RELATION TO SOCIOCULTURAL DYNAMICS ON SOCIAL MEDIA

2025-11-17T09:51:44+07:00

This qualitative research collected and examined meanings and usage contexts of youth slang appearing on social media in contemporary Thailand. Data was collected from online platforms by purposive sampling. Ten lexical items were chosen for analysis, with documents and studies for in-depth semantic interpretation over six months from 1 March to 30 August 2025. Results were that the youth vocabulary reflected diverse social contexts, including perspectives, ideas, group identity, and societal behavioral patterns. These are expressed through meaning-making processes in contemporary linguistic practice. These findings suggest that such vocabulary illustrates ongoing linguistic change and sociocultural dynamics expressed through language use in Thailand.

BUREAUCRATIC CULTURE AND ORGANIC RICE PRODUCTION EXTENSIONS: A CASE STUDY OF THE SILALARD DISTRICT AGRICULTURAL OFFICE, SISAKET PROVINCE

2026-01-30T14:42:13+07:00

This study was aimed at investigating bureaucratic cultural factor as an obstacle to organic rice production extensions operated by the Silalard District Agricultural Office, Sisaket Province. Qualitative approach was made use of the research conduct. Typological Analysis was utilised entirely as data analysis technique from which 14 key informants, non-participatory observation and documents, were as empirical data sources. It was found that centralising and stabilising cultures have generated tasks dynamic unsuitable to organisation’s structure and functions, job quantity and officials’ capability. Centralising culture also has causally influenced conservative culture, resulting in the appearance of officials’ negative attitude towards innovative task. Centralising, stabilising, formalised and symbolic cultures have had synergistic influence implying in the form of field activity being used to conceal the result from such an attitude.

GUIDELINES FOR DEVELOPING SCHOOLS INTO HAPPY ORGANIZATIONS UNDER KHON KAEN PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

2026-02-26T12:42:03+07:00

The objectives of this research were to study the current state, the desirable state, and the priority needs, as well as to propose guidelines for developing schools into happy organizations under the Khon Kaen Primary Educational Service Area Office 2. This research employed a mixed-methods approach divided into two phases. Phase 1 involved studying the current state and priority needs from a sample of 315 school administrators and teachers, selected through stratified random sampling. The research instrument was a 5-point Likert scale questionnaire with dual-response items, yielding a reliability coefficient of 0.89. Phase 2 focused on the development and evaluation of the guidelines through interviews with 6 key informants from schools with best practices. The guidelines were then drafted and evaluated for propriety and feasibility by 7 experts. Statistics used for data analysis included percentage, mean, standard deviation, and the Priority Needs Index (PNI).

The research findings revealed that the overall current state of the happy organization was at a high level (𝑥̅ = 3.77, S.D. = 0.36), and the overall desirable condition was also at a high level (𝑥̅ = 4.20, S.D. = 0.36). Regarding the priority needs, the aspect with the highest priority was "Organizational Unity," followed by "Happiness at Work," "Conducive Work Environment," "Positive Attitude," and "Job Passion," respectively. As for the proposed guidelines for developing schools into happy organizations, they were found to be highly appropriate and demonstrated the highest level of feasibility for implementation.

GUIDELINES FOR DEVELOPING OF THE WANG PHON SILK WEAVING GROUP TOWARD BECOMING A LEARNING SPACE

2026-02-06T18:50:32+07:00

This research aimed to (1) analyze the potential of the Ban Wang Phon silk weaving group in developing into a learning space, and (2) propose guidelines for its sustainable development as a learning space. The study was motivated by the shortage of youth labor, changes in market conditions, and the need for continuous knowledge transfer to preserve silk weaving wisdom as an important cultural capital. This study employed a qualitative research approach. Key informants consisted of 20 participants. Data were collected through in-depth interviews and a focus group discussion with 10 participants, including members of the silk weaving group, government officers, and local community members. Research instruments included semi-structured interview guides, behavioral observation forms, and field notes. Data were analyzed using content analysis. The findings revealed that the Ban Wang Phon silk weaving group has the potential to be developed into a learning space in three main aspects: (1) economic, as its local wisdom can be transformed into economic value and income generation; (2) social, as it serves as a center for unity and intergenerational learning; and (3) educational, as it promotes experiential learning and receives support from external networks. The guidelines for sustainable development emphasize strengthening management capacity alongside policy support from government agencies, developing products that meet modern market demands, encouraging youth participation, and developing the Ban Wang Phon silk weaving center into an integrated learning space.

CONSUMPTION BEHAVIOR OF STUDENTS AT MAHAMAKUT BUDDHIST UNIVERSITY, SRITHAMMASOKKARAT CAMPUS, SONGKHLA LEARNING CENTER, FROM THE PERSPECTIVE OF THE MIDDLE WAY (MAJJHIMA PATIPADA)

2026-03-19T20:22:15+07:00

This research aimed to: 1) study the consumption behavior of students at Mahamakut Buddhist University, Srithammakosok Campus, Songkhla classroom, and 2) analyze consumption behavior based on the principle of the Middle Way (Majjhima Patipada). This qualitative study employed in-depth interviews with 16 key informants, selected through purposive sampling. A semi-structured interview guide was used, and the data were analyzed through content analysis.

The findings revealed that:

1) Students’ consumption behavior reflects an effort to manage limited resources. They demonstrate basic financial planning; however, their decisions are still influenced by emotions, values, personal image, and social factors. Social influences, especially online media and peer groups, play a significant role in purchasing decisions, leading to trend-based consumption and social pressure. Meanwhile, family remains important in shaping financial attitudes, such as frugality and debt avoidance. Furthermore, the multicultural context of Songkhla contributes to diverse and flexible consumption patterns aligned with festivals and religious activities. The southern climate also affects product choices and daily spending habits. Although students show increasing environmental awareness, their decisions are still primarily driven by price and convenience.

2) The analysis of consumption behavior based on the Middle Way indicates that, in terms of morality (Sila), students tend to consider appropriateness and ethical correctness, attempting to avoid immoral, illegal, or excessively luxurious products beyond their means. Although not always strictly practiced, this reflects a sense of responsibility in spending. In terms of concentration (Samadhi), students recognize that lack of mindfulness—especially due to online media and promotional influences—may lead to unnecessary spending; therefore, they try to reflect before making purchasing decisions and control emotional impulses. In terms of wisdom (Panya), consumption focuses on value and long-term impacts, including financial, health, and environmental aspects. Students adhere to moderation, avoiding extremes, and strive for balanced consumption in accordance with their life context.