Factors Affecting Buying Behavior of Condominiums in Udon Thani Province

Abstract

The purpose of this research is 1. To compare the buying behavior of condominiums in Udon Thani Province 2. To study the factors affecting the decision to buy condominiums of the people in Udon Thani province.  The sample consisted of 355 people. The instrument used in this research was Part 1, general information of the respondents. About demographic characteristics, part 2, condominium purchase decision-making behavior, part 3, marketing mix factors. Research instruments 1) The mean, percentage, standard deviation 2) The statistic was used for hypothesis testing, Independent-Sample T-Test analysis and One-Way ANOVA for testing the demographic characteristics of the samples. Multiple Linear Regression analysis to analyze data on marketing mix factors influencing buying behavior of condominiums in Udon Thani Province. The findings of this research were as follows: 1) Gender, status, education level The difference affects the behavior of buying condominiums in Udon Thani province is not different. The age, occupation, average monthly income. Different factors affect the behavior of buying condominiums in Udon Thani province differently. statistically significant at the 0.05 level. 2)Marketing mix factor marketing promotion Product In terms of service process, price influences on buying behavior of condominiums in Udon Thani province. But the marketing mix Sales Management Personnel Location/Location No influence on buying behavior of condominiums in Udon Thani province