Communication Strategies and Methods via Facebook for Buddhism Publicity

Abstract

research study on Strategies and process of communicating through Facebook to spread Buddhism to the people. This research has a qualitative research model. The objective is to study communication strategies through Facebook fan pages of Phra Methivachirodom, Phrakhru Sangkharak Sakda Suntaro and Phra Thamphatcharayanmuni and study the communication process through Facebook in the propagation of religion Phra Methivachirodom, Phrakhru Sangkharak Sakda Suntaro and Phra Thamphatcharayanmuni Data were collected from in-depth interviews since May 2022. The results of this study revealed that to decide to follow Content must be presented that is easy to understand. Modern, not out of trend. All content formats that are presented include video clips, text, must also focus on the content of the post in the form of images. in accordance with religious knowledge and must have a communication strategy Is to choose to communicate content on Facebook fan pages on a daily basis. especially in the morning to be on time consistently to maintain a strong following