A Study of English Language Use in Tourism: A Case Study of Outbound Tourist Guides

Abstract

This research aims 1) to study the problem of English communication of outbound tourist guides, 2) to create a learning package and validate in developing the skill of English communication of the outbound tourist guides and 3) to analyze and recommend the skill developing about English communication of the outbound tourist guides.This research is the Quantitative Research. The population referred to this research, researcher selects the outbound tourist guides consisting of 20 persons. This research was conducted with the outbound tourist guides in Thailand. Research method, the tool used in the research, the researcher makes the learning English package and questionnaires as the tool. The researcher makes the note as the tool to collect the information from opinion and suggestion. The sample group is about 20 persons. The data analysis is of general information collected from the outbound tourist guides. The analysis of personal data to achieve the development skills of English usage in communication of the outbound tourist guides has been studied. The result of the research is found that the most of the outbound tourist guides have been acquired the English skills. Most of the outbound tourist guides have got knowledge from developing skills as 93.33%, followed by using the experience from developing skills to adapt with the outbound tourist guides the highest level for 86.67%. Getting knowledge from speaking skills at high level is for 76.67% and experiencing from developing skills at high level for 83.33%. The structure of English helps in describing about the outbound tourist at level of up to 66.67%. The suitable time to developing skills at the highest level is by 66.67% and confidence in describing using the English skill about the traveling activities at the highest level by 63.33%. The appreciation with developing skills and suggestion for all the ways of developing skills at the highest level is by 96.67%. All satisfied with the proposed acquisition reaches to 94 percent of the expectation. After the acquisition of the development of skills in English communication of the outbound tourist guides, this research has shown the achievement for the statistical record at the first time before going through the learning package  at 67.13 percent and 88.37 percent after making up the learning package. The statistical significance of dissatisfaction at .001 percent has been recorded.