The Potential for Cultural Tourism Promotion of Pak Kret District Nonthaburi Province

Authors

  • Poonyanuch Leelhasuwan College of Management University of Phayao Bangkok Campus
  • Pakamas Chairatana College of Management University of Phayao Bangkok Campus

Keywords:

Potential, Promotion, Cultural tourism

Abstract

The purpose of this research is to study the potential of cultural tourism resources in Pak Kret District, Nonthaburi Province. Through qualitative research in grounded theory study, Which use knowledge assignments by constructivism or socially constructed that the researcher must interact with the stakeholders in cultural tourism promotion of Pak Kret District Nonthaburi Province, Which key Informant are stakeholders related to the promotion of cultural tourism in Nonthaburi Province 23 people. By in-depth interview methods revealed that the potential of cultural tourist attractions in Nonthaburi province. Example: The potential and availability of many cultural attractions is diverse and Nonthaburi province is an area adjacent to Bangkok, this makes asking for cooperation or building public participation in some areas quite difficult because they are characterized by an urban society. Cultural tourist sites lack maintenance and improvements to be able to properly accommodate tourists. The area has many cultural attractions that share an area with temples, communities, and government agencies. That makes the management and development of tourist attractions quite difficult. Because it involves many sectors. Despite receiving support from various agencies and organizing activities and various festivals continuously every year, it is known only locally, it has not yet been able to create widespread awareness. Therefore, the potential for promoting cultural tourism in Pak Kret District, Nonthaburi Province. The researcher has a development 6A’s model which consists of
1) Attractions 2) Accessibility 3) Amenities 4) Ancillary 5) Accommodation 6) Activities

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Published

2022-12-25

Issue

Section

บทความวิจัย (Research article)