Components of Creative Tourism in Lampang Province

Abstract

The purposes of this research were 1) to study the behavior of Thai tourists visiting creative tourism in Lampang province  , and 2)  to study the tourism components of Thai tourists in traveling in Lampang.This research was a quantitative research, collecting data with the questionnaires. The sample group consisted of 400 people analyzed data with ready-made programs using descriptive statistics were  frequency, percentage, mean, and standard deviation. Inferential statistics used to test hypotheses were   T-Test, F-Test, The statistical significance was set at the 0.05 level. The correlation test was Scheffé's method. The result found that,1) personal data of the respondents on a trip to come to Lampang with the purpose of traveling for leisure, travel was at 53.50% , Prefer to travel with family 40.30 level, ravel by private car 52.00 percen and ,travel by private car 52.00 percent, and 28.70% stayed in homestay accommodation with travel expenses less than 3,000 baht. 35.00 percent, most of them came to travel once a year, 30.50 percent. Item 2. It was found that tourism components The overall picture was at a high level (mean = 4.41). considering each aspect, it was found that the aspect with the highest average was attractiveness (average = 4.52), followed by accessibility (average = 4.48), amenities (average = 4.40), accommodation for tourists (average = 4.39), and the aspect with the least average was tourism activities and tourist attractions. (mean = 4.35), respectively.