Innovative Labels Creation to Creating Competitive Advantage of Fast-Moving Consumer Goods Industry for Elder in Thailand

Abstract

The situation of the elderly population in Thailand tends to increase steadily. In 2022, Thailand will enter a fully aging society as the population aged 60 years and over accounts for 20% of the total number of populations at present, it is found that there are quite a number of elderly people in Thailand who face difficult situations in living in many dimensions. Economic dimensions - lack of savings in retirement makes it a burden for society to take care of, environmental dimensions and housing - is that they do not have their own home or if there is an environment that is conducive to the living of the elderly, social dimensions - such as about 1% of the elderly who do not have a family single and health dimensions - elderly people they are facing physical changes, the body deteriorates with age and unable to help themselves. From various dimensions that cause difficulties in living the life of the elderly, factors need to be improved in various fields to facilitate the elderly to have better life quality. Product labels are one of the factors that are important in everyday life in choosing healthy consumer products for the elderly. This academic paper is prepared to present to the manufacturers to apply innovations in the label printing industry in the design process to be most suitable for the elderly customers. Both in terms of use data communication and perception of the product.