The Decision to Use Food Delivery Application Technology in Bangkok and Its Vicinity

Abstract

The purpose of this research was to study the decision to use food delivery application technology. in Bangkok and its vicinity (Employees of private companies) to study population characteristics toward decision making in choosing food delivery application technology. in Bangkok and its vicinity (Employees of private companies) and to study personal behavior to decide to use food delivery application technology. in Bangkok and its vicinity (Private company employees), classified by demographic characteristics. The researchers collected data by distributing questionnaires. in an online form through the Google Form program from the sample group is a service user ordering food through a food delivery application user There were 400 cases in Bangkok and its vicinity. Statistics used in descriptive analysis were frequency, percentage, mean and standard deviation. The hypothesis was tested by t-test and one-way ANOVA. If differences were found, they were compared individually. Using the LSD method, The study found that respondent Most of them were female, aged between 21-30 years old with a bachelor's degree. Competent Level - Senior Officer Have an average monthly income 15,001–30,000 baht, and the most used application for online food ordering is Grab Food, followed by LINE MAN, and the frequency of food ordering is 2-3 times/week. Types of food that service users prefer to buy are a la carte dishes. It was found that most of them had an average cost of ordering food per time between 101-300 baht. The most important reason was the condition of the facilities in use, followed by the efficiency expectation The results of the hypothesis test revealed that 1) different demographics had different decision to choose food delivery application technology in Bangkok and its vicinity. 2) Different personal behaviors have different decision to use food delivery application technology in Bangkok and its vicinity. Statistically significant p<.01