Guidelines for Sustainable Development of Community Rnterprises in Bang Pa-in District, Phra Nakhon Si Ayutthaya Province

Authors

  • Praphan Saengthongdee Faculty of Management Sciences Phra Nakhon Si Ayutthaya Rajabhat University
  • Wanthana Naowan Faculty of Management Sciences Phra Nakhon Si Ayutthaya Rajabhat University

Keywords:

Development, Community Enterprises, Sustainable

Abstract

This Research was Purposed to Study 1. Problems and Obstacles in the Operation of Community Enterprises and 2. Problems and obstacles in the operation of Community Enterprises. Find ways to development Sustainable Community enterprise operations. In Bang Pa-in District, Phra Nakhon Si Ayutthaya Province. The Methodology by Qualitative Research. This Research Study Utilized were Structured In-Depth interviewing of 22 key informants such as a chairman, Representatives Enterprises, Focus Group Discussions. Statistics used to Analyze Data are Descriptive Analyses. The result found that 1) Problems and Obstacles in the Operation of Community Enterprises Advertising & Distribution How to Reduce Costs and Increase Profits Market Demand is High but Productivity is Low, Lack of Capital and Lack of Technical Knowledge and Technology-Based Manufacturing Methods. 2) Guidelines for Sustainable Development of Community Enterprises, including Production, Marketing and distribution, Capital. The need for support from public and private sectors in the field of Education in the Production of Goods. Packaging and Product Certification from the Food and Drug Administration.

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Published

2023-02-22

Issue

Section

บทความวิจัย (Research article)