The Structural Equation Modelling Program of Perceived Factors toward to Use Online-medical Application Intention of Bangkok Citizens

Abstract

The aims of this study were to investigate perceived trust as a mediated factor between perceived ease of use and perceived usefulness toward to Use Online-medical Application Intention of Bangkok Citizens. Samples in this study were 100 Bangkok citizens, using online medical applications. Purposive sampling was used as a research tool to randomize this study. A questionnaire was used as a research tool, statistically analyzed by percentage, means, standard deviation (SD), and structural equation modeling analysis with a statistical analysis program. Research findings revealed that perceived trust as a mediated factor between perceived ease of use and perceived usefulness toward the intention to use showed that multiplied rate of the lower boundary coefficient scale was at 0.134 and 0.164, and that of the rate of the upper boundary coefficient scale was at 0.452 and 0.412 respectively. Therefore, based on this research findings, it showed that when Bangkok citizens used the online-medical application system., they would have the perceived ease of use of steps to learn procedures of the system by themselves. Moreover, those citizens using the online application would have perceived trust in the system. This may encourage these Bangkok citizens to increase their intention to use the system.