Factors Impacting Public Participation in the Promotion of the Innovative OTOP Community Tourism in Takhli District of Nakhon Sawan Province

Authors

  • Narumon Kumpapan Master of Public Administration Program /Pibulsongkram Rajabhat University
  • Tanastha Rojanatrakul Master of Public Administration Program Pibulsongkram Rajabhat University
  • Chot Bodeerat Master of Public Administration Program Pibulsongkram Rajabhat University

Keywords:

Participation, Tourism Promotion, Innovative OTOP Community Tourism

Abstract

The objectives of research were to 1.To study the factors of public participation in the promotion of the innovative OTOP community tourism 2.To compare the level of participation in terms of accommodation, traveling routes in the community, attraction aspect and tourism activities highlight that Impacting public participation in the promotion of the innovative OTOP community tourism in Takhli District of Nakhon Sawan Province 3.To study ways to develop public participation in the promotion of the innovative OTOP community tourism in Takhli District of Nakhon Sawan Province is a quantitative research and Qualitative Research. Data were collected interviews and questionnaires.

            The results of the study showed that people's participation in promoting OTOP Nawatwithi tourism community tourism in Takhli district. Nakhon Sawan Province Classified by individual factors The study found that gender personal factors differently affecting people's participation in promoting tourism, OTOP Nawatwithi Tourism Community in Takhli District, Nakhon Sawan Province. are different Statistically significant at 0.05 and personal factors, age, occupation, education level average monthly income and period of residence Different effects affect people's participation in promoting tourism, OTOP Nawatwithi Tourism Community in Takhli District, Nakhon Sawan Province. no difference and people's participation in tourism, OTOP Nawatwithi Tourism Community in Takhli District Nakhon Sawan Province, the top 3 are in terms of receiving benefits. Assessment and operation

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Published

2023-08-07

Issue

Section

บทความวิจัย (Research article)