The guidelines for development operations of community enterprises in Muang districts Nong Bua Lamphu Province

Authors

  • Jintana Suriyasri Bachelor of Business Administration/Management Program Faculty of Business Administration Pitchayabundit College

Keywords:

Guidelines, Operations, Community Enterprises

Abstract

The purposes of this research were: 1. to study the operation of community enterprises. 2. Comparison of different personal factors affecting the operation of community enterprises classified by sex, age, education level, occupation and average monthly income and 3. Study the guidelines for development the operations of community enterprises in Muang districts. Nong Bua Lamphu Province The sample group was community enterprise members in Muang District Nong Bua Lam Phu Province, totaling 309 people by using a stratified random sampling method. It was a 5-point estimation scale with a reliability of 0.91 and a semi-structured interview. Statistics used for analysis were percentage, mean, standard deviation, t-test, analysis of variance and to test the differences individually by Scheffé’s The study found that: 1. The operations of community enterprises in Muang districts Nong Bua Lamphu Province overall, it was at a high level considering each aspect with the highest average of 3 ranks, it was found that production and product management processes were followed by marketing and external interaction and knowledge management and information. The side with the lowest mean is the direction side. 2) The comparison of different personal factors classified by sex, age, education level, occupation and average monthly income overall, there are no different opinions on community enterprise operations. 3. Guidelines for the development of community enterprise operations direction should be developed vision Leadership potential, members, member administration and participation, and management action planning which community enterprises should hold meetings regularly to set directions, have committees to supervise work in various fields appropriately, adjust rules and regulations to be appropriate and applied and the administration is systematic and verifiable continuously promoting the participation of members in the operation of community enterprises, as well as ways of building relationships. And doing business together in various forms, linking and supporting other enterprise activities in the community by seeking advice from relevant government agencies for sustainable development.

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Published

2023-09-01

Issue

Section

บทความวิจัย (Research article)