The Effects of Antecedents of Intention to Use Online Admission System of Private Higher Education Institutions in Nongkhaem District, Bangkok

Abstract

The objectives of this study were to study the direct and indirect effects of antecedents towards intention to use online admission system of Private Higher Education Institutions through online admission system of students in Nongkhaem district, Bankok. Samples in this study were 400 students in Private Higher Education institutions under the control of Office of the Higher Education Commission. All of these institutions are located in Nongkhaem district, Bangkok. A questionnaire was used as a research tool in this study, which was statistically analyzed by using percentage, means, standard deviation (SD), and Structural Equation Modelling program as a statistic program analysis. Results in this study showed that the direct effect analysis revealed that system quality had the direct effect on the perceived usefulness in usage and user satisfaction. Additionally, the perceived usefulness of usage had the direct effect on user satisfaction and intention to use; whereas the user satisfaction also had the direct effect on the perceived usefulness of usage. Regarding the indirect effect, it was found that system quality had the indirect effect on the perceived usefulness of usage and the intention to use; meanwhile, the perceived usefulness and user satisfaction had the indirect effect on the intention to use.