Journal of MCU Philosophy Review https://so06.tci-thaijo.org/index.php/jmpr <p>ยินดีต้อนรับสู่วารสาร มจร ปรัชญาปริทรรศน์ (JMPR) ISSN: 3027-7388 (Online) เป็นวารสาร มจร ปรัชญาปริทรรศน์ ซึ่งอยู่ภายใต้การดูแลของบัณฑิตวิทยาลัย มหาจุฬาลงกรณราชวิทยาลัย วารสารเผยแพร่เนื้อหาบทความที่ได้รับการตรวจสอบอย่างเข้มงวดจากผู้ทรงคุณวุฒิ กองบรรณาธิการมีการตรวจสอบคุณภาพบทความให้มีความน่าเชื่อถือ และมีมาตรฐานตามหลักวิชาการ ทำให้วารสารมีข้อมูลเพื่อการอ้างอิงที่น่าเชื่อถือ ผ่านการตรวจสอบจากผู้ทรงคุณวุฒิที่เกี่ยวข้องกับปรัชญา คือ อภิปรัชญา ญาณวิทยา จริยศาสตร์ หรือปรัชญาประยุกต์กับสาขาวิชาอื่น เช่น ปรัชญาการศึกษา ปรัชญาศาสนา ปรัชญาสังคมและการเมือง เป็นต้น บทความทั้งหมดจะต้องเกี่ยวข้องกับปรัชญาบริสุทธิ์ ปรัชญาประยุกต์ และการวิจัยทางปรัชญา ใน 2 กลุ่มประกอบด้วย กลุ่มที่ 1 ปรัชญาบริสุทธิ์ ได้แก่ การวิเคราะห์ทางอภิปรัชญา ญาณวิทยา และจริยศาสตร์ และกลุ่มที่ 2 ปรัชญาประยุกต์ หมายถึง การประยุกต์หลักปรัชญาและศาสนา เพื่อตีความและนำเสนอแนวทางการแก้ไขปัญหาที่ปรากฎในสังคม</p> <p>ปีที่เริ่มต้น: 2561</p> <p>ภาษาที่รับตีพิมพ์: ภาษาไทยและภาษาอังกฤษ</p> en-US <p>บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสาร มจร ปรัชญาปริทรรศน์</p> <p>ข้อความในบทความที่ได้รับการตีพิมพ์ในวารสาร ถือเป็นความรับผิดชอบของผู้เขียนบทความ และข้อคิดเห็นนั้นไม่ถือว่าเป็นทัศนะและความรับผิดชอบของกองบรรณาธิการวารสาร มจร ปรัชญาปริทรรศน์</p> khwanchai.hem@mcu.ac.th (พระมหาขวัญชัย กิตฺติเมธี) fonghong2523@gmail.com (แม่ชีธรรมอธิษฐาน พรบันดาลชัย, เกษริน บุตรา) Thu, 29 Feb 2024 17:24:13 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 บทวิจารณ์หนังสือ: Book Review พุทธจริยศาสตร์: เป็นจริยศาสตร์ประเภทอันตวิทยาหรือกรณียธรรม https://so06.tci-thaijo.org/index.php/jmpr/article/view/274345 <p>ชื่อหนังสือ: พุทธจริยศาสตร์: เป็นจริยศาสตร์ประเภทอันตวิทยา หรือกรณียธรรม</p> <p>ผู้แต่ง: พระมหาพรชัย สิริวโร, ผศ.ดร.</p> <p>ปีที่พิมพ์: 2562</p> <p>พิมพ์โดย: มหาวิทยาลัยมหาจุฬาลงกรณราชวิทยาลัย</p> Phramahã Paññã Dhanapaññayo (Bouthong) Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/274345 Sun, 30 Jun 2024 00:00:00 +0700 Criteria to Judge the Existence of Ghosts in Theravada Buddhism https://so06.tci-thaijo.org/index.php/jmpr/article/view/266485 <p> This article attempts to study the criteria for judging the existence of ghosts in Theravada Buddhism. By studying mainly from documents. The findings were found that Belief in “ghosts” is a traditional human belief that has existed for a long time and appears in various societies in every era. In Thai Buddhist society, there is the same belief in this matter as in another ethnic group. The beliefs about “ghosts” whilst we studied and analyzed as a whole, can be divided into 3 types: 1. High-class ghosts or good ghosts, including the category of “Gods/Deva” which can be divided into high-class gods and general gods 2. Middle class ghosts or ghosts that are evenly matched between good and bad (half good half evil), which can be divided into several groups, including ghosts of human-made, ghosts of the country and places of residence, ghosts of ancestors, etc. 3. Low-level ghosts or evil ghosts, which can be divided into evil ghosts that generally exist in nature and evil ghosts in hell, due to the "ghosts" are "power symbols" which emphasize "meaning" rather than "truth." Therefore, the beliefs and rituals of Thai Buddhists thus, coming to play a large role in society. By being involved in human life from birth until death and involves setting rules that affect social organization. This is because belief in the power of “ghosts” influences the behavior of individuals in society. When we studied and analyzed as a whole, it is enough to classify the social role of beliefs and rituals regarding the worship of "ghosts" into several characteristics. The roles that appear quite clearly include those related to the preservation of natural resources, and Occupational roles, including the role in cultivating of morale and encouragement, it is also the role in building individual empowerment and the role of gambling and divination.</p> Phrabunsom Dhammavaro (Cheidsungnein) Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/266485 Sun, 30 Jun 2024 00:00:00 +0700 Meat consumption and forms of cancer treatment using Buddhist practices https://so06.tci-thaijo.org/index.php/jmpr/article/view/267937 <p>This article entitled to study the dangers of eating meat. that cause cancer and alternative medical health care by using the study of documents Related books and articles the results of the study found that meat has an effect on physical health. This creates a risk of causing various diseases, especially chronic non-communicable diseases Such as cancer, high blood pressure, diabetes, high blood fat. But one thing that people generally don't know is that every time they eat meat, this causes an increase in diseases that namely "karmic diseases". Therefore, by eating food as medicine to balance the body. Meat-free Do not harm yourself, others, and other animals. Using Dhamma to treat disease. Doing not be afraid, doing not worry, or being panic according to the principles of natural therapy of Buddhist Dhamma medicine, which is a sustainable treatment and prevention of the dangers of cancer.</p> Em-orn Saelim, Phisit Kotsupho, Jaiphet Klajon Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/267937 Sun, 30 Jun 2024 00:00:00 +0700 The Role of Loving Kindness as a Tool for Improving Quality of life https://so06.tci-thaijo.org/index.php/jmpr/article/view/268387 <p>This academic paper attempts to study the role of Loving Kindness as a supplement for improving quality of life. It is the studies of the numerous documents, including the Tripitaka, Commentaries, and also in Thai and English Texts. The results were found that: The principle of loving-kindness (Metta) in the Sutta. It is a principle that the Buddha taught in giving love to all beings in the world. To be a supplement to improve the quality of life. It is divided into 3 parts: 1) The meaning and goal of loving-kindness (Metta) due to the kindness in various religions in this world, there are focusing on making humans loved, good wishes for each other to live together peacefully. Metta is therefore a universal principle to prevent exploitation in society. The principle of loving-kindness in Buddhism, therefore, has an important meaning and goal, which is to create love and good wishes with a pure heart in living life, is being free from passion, lust, and prejudice. 2) The meaning and goal of quality-of-life development is the need for change to insight the good things occurred in life or society. The “Development” means the process of increasing people’s ability to improve their quality of life. Progress, Security, especially development is essential to the success of individuals and organizations, which is important to individuals present and in the future. 3) Usage of the Love-kindness as a role in improving quality of life, the developing the quality of life according to Buddhist principles, is divided into 4 main categories: moral development, physical development, mental development, and intellectual development. Buddhism is therefore known as a religion that lives with love. Good wishes for each other both in terms of the concepts and methods. The principle of loving-kindness is therefore a basic tool for developing the quality of life and the mind to getting a higher level of morality. Loving-Kindness is therefore a practice that will create value and benefit humans.</p> Phramaha Manakamon Kittiyano (Deemeehan) Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/268387 Sun, 30 Jun 2024 00:00:00 +0700 The Science of Life Forecasting in Theravada Buddhism: an Analysis of Star Power and Karma Law https://so06.tci-thaijo.org/index.php/jmpr/article/view/268591 <p>This article was aimed to study the concept of forecasting and to analyze the power of the stars and the law of karma. It was found that the Buddhist philosophy never recorded the birth of the cosmos but is destructions by fire, water and wind but mostly by fire. The Theravadan Cosmos was centered by Phra Sumeru Mountain having suns and moons circled around, having 4 subcontinents as its satellites, etc. The Cosmos was subject to the rules of Tilakknana, too. As of Astrology in the Theravada was counted as the exit of the belief and the alleviations of emotion and mind for human over thousands of years even before the Buddhist era. Though it may contradict the Buddhist doctrines which offered to belief in the Kamma scripts and self-reliance; His Lord prohibited monks and novices to study and to raise one’s life in animalist subjects. Dissents were subjected to the rule’s ecclesiastical offence However, His Lord permitted to learn lunar calendar to count the date of Pãtimokkha practices and allowed the forest monks to learn constellation subjects. The astrological influences over the Thai societies because many of them were monetarist and materialist-oriented rather than human values, adherence to luck and fate, and fate riskers, shortage of disciplines, immoderate in life, life rivalry and western-oriented. As such, they prioritized astrology as their exits and as their mind alleviation when they failed what they want.</p> Phra Putthinan Rungsiyo (Thanathammarot) Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/268591 Sun, 30 Jun 2024 00:00:00 +0700 The Paradigm of Educational Administration https://so06.tci-thaijo.org/index.php/jmpr/article/view/268661 <p>This study was documentary research on the paradigm of educational administration. The findings were summarized as follows. Paradigm and its application aids in educational administration paradigm. The theory provides profound insights into the adaptability and interconnectedness between paradigm and the contextual framework of educational administration. The concept of Chaos theory facilitates a profound comprehension of the phenomenon of shifting paradigm during periods of volatility and uncertainty. The COVID-19 pandemic has served as a catalyst for transforming educational administration paradigm during the transition to the era of New Normal. It has also accelerated various megatrends, leading to a significant digital disruption as digital technologies have become integral in facilitating socially distanced lifestyles. The concept of a New Normal leadership is an emerging idea that has been developed to emphasize the importance of adaptability and flexibility in facing challenges in the New Normal era. The VUCA framework serves as a tool for explaining the educational landscape in the new normal, providing an understanding of the context relevant to educational administration and the paradigms that occur during this time period. While the distinction between the characteristics of resilience and flexibility is a significant aspect in understanding the evolving landscape of educational leadership in the new normal era.</p> Banlang Mongklkumnualkhet, Prasert Intarak Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/268661 Sun, 30 Jun 2024 00:00:00 +0700 The Punishment for Rehabilitation in the perspective of Buddhist philosophy https://so06.tci-thaijo.org/index.php/jmpr/article/view/260560 <p>This article aims to study the theory of the purpose of punishment in the perspective of Buddhist philosophy with the study method from related documents and research. The study results found that Buddhist philosophy supports the theory of punishment for rehabilitation rather than the theory of punishment for retribution. The supporting reasons are (1) Both perpetrators and victims share the exact Buddha nature that can develop themselves to be good people. (2) Greed, anger, and delusion often dominate humans. But humans can reduce their desires and set themselves to be good people. (3) The use of violence by the state cannot lead to solving the problem. However, using violence to solve problems will only create more problems, as mentioned in the Chakkawatti Sutta. (4) Punishment in the Sangha's Vinaya does not have physical punishment. But the Sangha's Vinaya emphasizes punishment to improve and provide education to offenders. And (5) Buddhist philosophy has the concept of rehabilitating serial killers, as shown in Angulimala Sutta. This suggestion of Buddhist philosophy can be applied to improve Thailand's punishment and justice system, which should give importance to restorative justice rather than retributive justice.</p> Phramaha Wichian Sudhiro Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/260560 Sun, 30 Jun 2024 00:00:00 +0700 Worship of Phra Sivali of Buddhists in Thai society https://so06.tci-thaijo.org/index.php/jmpr/article/view/269285 <p>This article is to study the worship of Phra Sivali of Buddhists in Thai society. It was found that Phra Sivali was a monk who attained athwartship during the Buddha's time. He is a monk who is excellent in wealth. From research, the elder monk was a person who did not have a clinging mind or strive to gain wealth for himself. But because of his merit, he brings good fortune to those who have faith and faith, who must build merit and practice morality in the Dhamma from past lives, but Thai society knows Phra Sivali Thera as a symbol of good luck and fortune. Idols were made. Based on the belief that he can bring good fortune to those who worship him. It can be seen that Phra Sivali is important in both merit and bad karma. Buddhists in Thai society therefore believe only in the one-sided benefit of merit.</p> Phrasamu Pongsakron Kittiko (Naksakul) Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/269285 Sun, 30 Jun 2024 00:00:00 +0700 Bhaya-bherava Sutta: Fear Management by Buddhist Methods https://so06.tci-thaijo.org/index.php/jmpr/article/view/270532 <p>This academic article explains about fear management by Buddhist methods. Fear is the primary emotion of human being all ages. When human feels fear in something, he reacts in many ways. If there is abundant fear in one’s mind, it may be impact to his mind in bad way and will result in his daily life. There are many ways to manage scare. One of them is the method which Buddha recommended human in Bhaya-bherava Sutta. The results of the study were found that: Bhaya-bherava Sutta was the Sutta in Majjhima-Nikaya Mulapannasaka which Buddha explained the 16 causes of fear and he also described the 16 causes of fearlessness, those were the opposite of the causes of fear. In addition, Buddha said that since he was not yet enlightened; if he had felt fear in any posture, he had continued to remain in that posture until the fear was eliminated. To accomplish great deeds with mindfulness, Buddha’s mind was concentrated, up to the point that he attained the four jhanas and the three vijjas respectively. The one who pursues this model as a guideline for living with good quality of daily life, he can reduce or get rid of fear appropriately. If he carries on life according to this guideline, he can develop his mind up to the 4 jhanas and he will finally attain the 3 vijjas. Ultimately, his mind will be liberated from all defilements which is called nibbana or absolutely end of suffering or dukkha.</p> Ramihda Farpinyaayo, Phramaha Adidej Sativaro Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/270532 Sun, 30 Jun 2024 00:00:00 +0700 Making Friends according to Buddhist principles https://so06.tci-thaijo.org/index.php/jmpr/article/view/273337 <p>This article aims to study associating with people according to the Buddha's teachings, the persons who you are with must use wisdom to observe the behavior of the persons who you are with. If the persons we are with are a friend encourage one to do the bad action, which is to think only of bad things, saying only bad words and doing only bad things. This is characteristic of a bad person. While a good person likes to be a good friend. It consists of the meritorious actions: he thinks only good things, speaks only good words, and does good things. This is the characteristic of a wise man. The result of associating with good and bad people is that associating with bad people cancels out both benefits: the present benefits and benefits in the next world. Associating with good people is auspicious. Because associating with good people brings happiness in this world and the next, and the highest benefit is nirvana. Therefore, it is the most auspicious thing in Buddhism.</p> Mae Chee Boonchuay Sriprem, Yota Chaiworamankul Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/273337 Sun, 30 Jun 2024 00:00:00 +0700 A Buddhist Concept of Mind and its Location https://so06.tci-thaijo.org/index.php/jmpr/article/view/269065 <p> “What is mind and where is it located?” Whilst the question is rather simple in form, to answer it begs a profundity and insightfulness, which was immensely wide yet simple. It is therefore a breath-taking and daunting task to answer, which has been philosophically debated in the East and West for centuries. The philosophical and spiritual value of the question may have been deep or quintessential, it would not be possible to illustrate and explore this deep and fundamental aspects here, but rather intends to closer look and understand the concept of the mind and its location in Buddhism, including some western thought on the concept of mind, which is one of the important factors for the cultivation of mind until to achieve liberation.</p> Phra Sujan maharjan Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/269065 Sun, 30 Jun 2024 00:00:00 +0700 An Analysis of Literature appreciation in Prabarommathadkamkorn legend by Sanskrit Literature Theory https://so06.tci-thaijo.org/index.php/jmpr/article/view/269882 <p>This research aims to analyze the aesthetic expressions found in the local literature “The Legend of Prabarommathadkamkorn,” following the principles of Sanskrit literary theory, using a qualitative methodology that examines documents, books, and related research studies. The study reveals that the aesthetic of wonder, or Adbhutarasa, which is associated with feelings of astonishment and marvel, is the most prominent in the narrative, as the author seeks to imbue the Buddhist legend with a sense of sanctity and reverence. This is achieved through linking the stories of Princess Hemma Chala with Prince Than Tha Kumarn, his royal sibling, along with King Sri Thammasokarat and Princess Lued Kao, to supernatural phenomena such as the storm quelled by the miraculous powers of a Naga king, which eventually calms due to the Buddha’s relics’ sanctity. This event marks the inception of the construction of the Great Stupa – Nakhon Si Thammarat. By incorporating all nine aesthetic expressions into the legend, the author ensures its persistence in society and accentuates the significance of the Great Stupa - Nakhon Si Thammarat, making it stand out more prominently. The legend’s influence extends to the present era, fostering cultural tourism, as contemporary society leverages the legend to highlight the Great Stupa - Nakhon Si Thammarat as a key Buddhist pilgrimage site and cultural tourist destination.</p> phatchara rujiranun Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/269882 Thu, 22 Feb 2024 00:00:00 +0700 Comparative study of property management according to religious principles: A case study of the Sajja Sasomsap Group, Wat Phai Lom, Trat Province. with Kasikorn Khok Wat Development Credit Union Cooperative Limited, Prachinburi Province https://so06.tci-thaijo.org/index.php/jmpr/article/view/268333 <p>This research has the following objectives: 1) To study property management according to Buddhist principles of the Sajja Samasap Group, Wat Phai Lom. 2) To study property management according to Christian principles of Kasikorn Khok Wat Credit Union Cooperative Limited. and 3) to compare property management according to Buddhist principles of the Sajja Sasomsap Wat Phai Lom group with property management according to Christian principles of the Kasikorn Khok Wat Credit Union Cooperative Limited. This research employed the documentary research methodology and in-depth interviews. It was found that 1. Principles of property management according to Buddhist principles of the Sajja Sasomsap Wat Phai Lom group. There is a group management principle, which is to use the principles of Buddhist economics, which is to bring in the principles of Dhamma to help solve various problems, adhering to the principle of equality. There is a central measure of administration. It is participatory management, including houses and temples, by jointly thinking, jointly doing, jointly developing, jointly solving problems, adhering to the management principles of sharing, helping, generosity, learning process together, transparent and verifiable. 2. Principles of property management according to Christian principles of the Kasikorn Khok Wat Credit Union Cooperative Limited include: 1) Principles of democracy by opening general membership voluntarily. 2) Principles of membership by allocation of results. Benefits to members and 3) social goals is social responsibility.3. Compare property management according to Buddhist principles of the Sajja Samasasap Wat Phai Lom group with property management according to Christian principles of the Kasikorn Khok Wat Credit Union Cooperative Limited. When comparing the principles, methods, ideologies, and results of the two groups, the characteristics are very similar. Both management groups were successful by using religious principles to anchor the minds of members to have morality. Members can help themselves and society.</p> Phrakhru Supajarasopit Boonyuen Subhācāro, Sawaeng Nilnama, Praves Intongpan Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/268333 Fri, 31 May 2024 00:00:00 +0700 The Business Ethics Sale Online in Buddhist and Muslim: A Case Study of Bangchalong Sub-District, Samutprakarn Province https://so06.tci-thaijo.org/index.php/jmpr/article/view/268655 <p>This Research Article has the Objective. 1) To Study Online Selling Concepts in the Current Situation. 2) To Study Business Ethics in Online Sales in Theravada Buddhism and Islam. 3) The Business Ethics Sale Online in Buddhist and Muslim: A Case Study of Bangchalong Sub-District, Samutprakarn Province. This research employed the documentary research methodology and in-depth interviews. It was found that 1) The Concept of Online Selling in the Current Situation is The Application of Internet Media in Conducting Business. It Uses the Internet as a Medium for Collecting the Products of Buyers and Sellers on a Website. Or Platform. To Facilitate Trading contacts, it is a Quick Response to the Needs of Buyers. You can also Compare Prices and Services from Various Stores to Help Make Purchasing Decisions. 2) A Study of Business Ethics in Online Sales in Theravada Buddhism and Islam. It was Found that Business Operations in Theravada Buddhism Focus on Principles of Professional Conduct. That is, Working Without Harming Others to Train the Behavior of Those Who Work to Adhere to Goodness as the Main Principle Islamic Business Operations Focus on Honesty Because it is an Important Variable for Success in Every Matter, Especially in Doing Business, it Creates Credibility with Buyers. 3) A Comparative Study of the Online Sales Business Ethics of Buddhists and Muslims: A Case Study of Bangchalong Sub-District, Samutprakarn Province. It was Found the There was Consistency in Terms of Honesty. Because Honesty Creates Credibility for Yourself. The Difference is That When Selling Products to Muslims, The Qualifications for Selling are Clearly Specified: 1) The Product is Clear, Indicating Complete Details of the Product. 2) The Product Pirce is Clear. 3) Offering and Accepting 4) It is Ownership, Possession, and Authority over Goods.</p> Lalimada Srichamroon, Naddhira Sridee, Praves Intongpan Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/268655 Fri, 31 May 2024 00:00:00 +0700 The Route of Buddhism Propagation in Dvaravati Civilization https://so06.tci-thaijo.org/index.php/jmpr/article/view/272156 <p>This Article aimed to study: 1) To study the path of the propagation of Buddhism in the Dvaravati civilization. 2) To synthesize information on the study of the path of the propagation of Buddhism in the Dvaravati civilization. 3) To present the results of the study of the path of the propagation of Buddhism in the Dvaravati civilization. This research is qualitative research, using methods of conducting research through surveys, interviews, subgroup seminars, and knowledge exchange activities. with specialized informants from the provinces of Suphan Buri, Kanchanaburi, Nakhon Pathom, and Ratchaburi. The research findings reveal that; The dissemination routes of Buddhism in the Dvaravati culture can be traced along communities located on the global trade route between China and India, with rivers such as the Mae Klong River, Tawin River, Maenam Jorakhae Samphan, Thawa River, and Tha Chin River serving as main routes for trade contact and the dissemination of Buddhism to indigenous people. Thailand has only recently begun studying the traces of the Dvaravati culture for about 140 years. The community of Ban Don Ta Phet is considered a significant historical cradle, transmitting its heritage to the ancient city of U Thong. It represents the development of Dvaravati culture along with the influx of language, arts, culture, Buddhism, and trade networks linking the exchange of goods, with Khu Bua being a significant port town with transportation through rivers such as the Mae Klong River, Tawin River, Thawa River, and Tha Chin River. The evidence of the movement of Buddhism in the Dvaravati culture can be presented through the dissemination routes of Buddhism in the Dvaravati culture, divided into the pre-Dvaravati era, early Dvaravati era, middle Dvaravati era, and late Dvaravati era, following the model of dissemination routes of Buddhism in the Dvaravati culture, and disseminated to ongoing learning organizations.</p> Phrakrusathitdhammalangkarn, Penphan Fuangfooloy, Phrapalad Somporn Kittisobhano, PhrapaladKhetkhan Issaro Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/272156 Tue, 11 Jun 2024 00:00:00 +0700 The Archeological design of Dvaravati civilization in Suphanburi province https://so06.tci-thaijo.org/index.php/jmpr/article/view/272189 <p>This Article aimed to study: 1. To study the historical archaeological map of Dvaravati Civilization. 2. To enhance the design of the archaeological map of Dvaravati Civilization that influenced the area of Suphan Buri Province. 3. To analyze the spatial archaeological map of Dvaravati Civilization in Suphan Buri Province. This research is qualitative research. The methods employing surveys, interviews, subgroup seminars, and knowledge exchange activities. The research area includes the ancient cities of Utong, Khu Mueang, Nong Ratchawat, and Ban Nong Jaeng. The research findings are as follows: 1) All four archaeological sites, including Utong, Khu Mueang, Nong Ratchawat, and Ban Nong Jaeng, have sufficient archaeological evidence. Utong is the only ancient city with enough evidence to study the Thavaravadi period archaeological map in Suphanburi province. 2) The layout of the archaeological maps influences the community's livelihood. Utong has developed into an urban society, engaging in international trade and serving as a center for commerce and religion. It exhibits a blend of Indian-style art. The archaeological sites and artifacts found in Utong represent Thavaravadi-era craftsmanship, showcasing architectural diversity. 3) Utong's city layout is roughly rectangular and somewhat circular, with one side adjacent to a river, surrounded by moats and earthworks. No evidence of residential structures was found; mostly, there are pagoda bases or small brick structures, both inside and outside the city walls. This indicates that the ancient community was dispersed.</p> Phrakru Anukulkallayanakit , Phattharakul Silparat, Aekmongkol Phetchawong , Phramahasiyos Siriyaso Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/272189 Tue, 11 Jun 2024 00:00:00 +0700 The Organizational Commitment Development of Supporting Officer in Silpakorn University https://so06.tci-thaijo.org/index.php/jmpr/article/view/268538 <p>This Article aimed to study (1) the components of organizational commitment of supporting officer in Silpakorn University, (2) the guidelines for developing organizational commitment of supporting officer in Silpakorn University and (3) the confirmation results of the guidelines for developing organizational commitment of supporting officer in Silpakorn University. The sample was 274 respondents. They were selected by supporting officers in Silpakorn University. The instrument for collecting data were 1) an opinionnaire, 2) an unstructured interview, and 3) a questionnaire to confirm the guidelines for developing organizational commitment of supporting officer in Silpakorn University. Analise data by frequency, percentage, arithmetic mean, standards deviation, exploratory factor analysis, and content analysis. The research results were found as follows; 1 The components of organizational commitment of supporting officer in Silpakorn University consisted of seven aspects: 1) Loyalty and Dedication to work 2) Appropriate welfare and benefits 3) Trust towards and delegation of work 4) Performance quality and Transparency 5) The values and management of the organization 6) Corporate image and proud in the organization and 7) Facilities and Safety. 2 The guidelines for developing organizational commitment of supporting officer in Silpakorn University composted of seven aspects and fifty-six procedures. 3 The confirmation of guidelines for developing organizational commitment of supporting officer in Silpakorn University were accuracy, appropriately, feasibility, and utility.</p> Paleela Saksirichai, Prasert Inrak Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/268538 Sat, 29 Jun 2024 00:00:00 +0700 The administration of computing science subject https://so06.tci-thaijo.org/index.php/jmpr/article/view/268975 <p>The objectives of this research were to determine 1) the components of the administration of computing science subject, and 2) the factors verification of the administration of computing science subject. The data was collected by semi-structured interview, opinionnaire and factors verification form. The sample of this research consisted of 96 secondary schools of the Office of Basic Education Commission. The respondents in each school were; a school director, a deputy director of the academic administration group, a head of the science and technology learning subject group or a teacher of supervisor computing science subject and a teacher of computing science subject, Complete questionnaires were returned to 81 schools, totally 324 respondents, accounting for 84.38 percent, using the data provider as the unit of analysis. The statistics used for data analysis were frequency, percentage, arithmetic mean, standard deviation and Exploratory Factor analysis. The findings of this research were as follows: 1. The factors of administration of computing science subject consist of 5 factors as 1) promoting learning activities, 2) supporting curriculum development, 3) promoting the potential of students and teachers in computing science subject, 4) motivating support from external organizations and 5) teacher development 2. The factors verification of the administration of computing science subject show that all factors were accuracy, appropriate, possibility, and utility.</p> Nattharinee Chetiyawan, Nopadol Chenaksara Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/268975 Sat, 29 Jun 2024 00:00:00 +0700 An Argument Concepts of Saṃsāra and The Karma’s Law in Bhagavadgita https://so06.tci-thaijo.org/index.php/jmpr/article/view/267746 <p>The research entitled ‘An Argument Concepts of Saṃsāra and The Karma’s Law in Bhagavad-gita’ has objective to critically analyze the debates on the concept of Saṃsāra and The Karma’s Law in Bhagavad-Gita. This research employed the documentary research methodology. This research employed the documentary research methodology. it was found that Saṃsāra in the Bhagavad Gita is the place where the Self and God are united through doing. Human doing in Saṃsāra can be classified into two types: Self is the one who does something and must receive the results of that doing. If you don’t do by yourself, you will do it by God. You are free will from doing because God has ordained. In the event that you do something by feelings or desires, you must suffer the consequences of that action. As the result, you who do duty from God, will not receive the fruit because God is responsible for that.</p> Wanichaya Prueprak, Manop Nakkanrian Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/267746 Sat, 29 Jun 2024 00:00:00 +0700 The Administrator Communication and Organizational Climate in The Secondary Educational Service Area Office Suphanburi https://so06.tci-thaijo.org/index.php/jmpr/article/view/269282 <p>The purposes of this research were to determine : 1) the administrators’ communication in schools under The Secondary Educational Service Area Office Suphanburi, 2) the organizational climate in schools under The Secondary Educational Service Area Office Suphanburi, and 3) the relationship between administrators’ communication and organizational climate in schools under The Secondary Educational Service Area Office Suphanburi, The samples used in these research were 28 schools under The Office of Secondary Educational Service Area Suphanburi, There were 4 respondents from each school, consisted of a school director, a deputy director, and 2 teachers in total of 112 respondents. The tools used in this study were opinionnaires based on communication of executives according to the concept of Cutlip, Center and Broom. For the organizational climate based on the concept of Litwin and Stringer. Statistics used in data analysis were frequency, percentage, arithmetic means, standard deviation and Pearson's product-moment correlation coefficient. The findings of this research were as follows: 1. The administrators’ communication in schools under The Secondary Educational Service Area Office Suphanburi as a whole was rated at a high level. 2. The organizational climate in schools under The Secondary Educational Service Area Office Suphanburi as a whole was rated at a high level. 3. The administrator communication and organizational climate in school under The Secondary Educational Service Area Office Suphanburi was significant correlated at 0.01 level.</p> Adisak Chantabut, Prasert Intarak Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/269282 Sat, 29 Jun 2024 00:00:00 +0700 Administrators’ Skill and Operation of Student Affairs in Schools Under Secondary Educational Service Area Office Ratchaburi https://so06.tci-thaijo.org/index.php/jmpr/article/view/269088 <p>The purposes of this research were to determine 1) the skills of school administrators 2) the student affairs operations 3) the relationship between the skills of school administrators and student affairs operations of schools under the Secondary Educational Service Area Office Ratchaburi. The sample consisted of 24 schools under the Secondary Educational Service Area Office Ratchaburi, with 2 informants per school: a school director and a student affairs supervisor, totaling 48 respondents. The instrument was a questionnaire about administrative skills and student affairs operations. The statistics were frequency, percentage, arithmetic mean, standard deviation, and analysis of the Pearson’ s Product Moment Correlation Coefficient. The research results were as follows: 1) The skills of school administrators under the Secondary Educational Service Area Office Ratchaburi, overall and in each aspect, were at the highest level 2) The student affairs operations in schools under the Secondary Educational Service Area Office Ratchaburi, overall and in each aspect, were at the highest level 3) The skills of school administrators and student affairs operations were found to be correlated at the .01 level of statistical significance with a high level of correlation.</p> Chalit Somsri, Mattana Wangthanomsak Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/269088 Sat, 29 Jun 2024 00:00:00 +0700 Administrator’s Role and Scout Management in School Under the Secondary Educational Service Area Office Kanchanaburi https://so06.tci-thaijo.org/index.php/jmpr/article/view/269050 <p>The purpose of this research was to study: 1) administrator's role in school under the Kanchanaburi Secondary Educational Service Area Office 2) scout management in school under the Kanchanaburi Secondary Educational Service Area Office 3) the relationship between the administrator's role and scout management in school Under the Kanchanaburi Secondary Educational Service Area Office. The samples were 28 schools under the Kanchanaburi Secondary Educational Service Area Office. The total of 112 respondents. The research instrument was an opinion questionnaire regarding the role of administrators. According to the ideas of Farren &amp; Kaye and scout management criteria in school for organizing scouting activities in schools of the student. The statistics used for the data analysis were frequency, percentage, arithmetic mean, standard deviation and Pearson's product moment correlation coefficient. The results of the research were as follows: 1) Administrator's role of school under the Kanchanaburi Secondary Educational Service Area Office as a whole and each aspect, were at high level arranged from the highest to the lowest as follow: facilitators, forecasters, promoters, evaluator, counselor. For the standard deviation, the value is between 0.62-0.74. The dispersion of the information is low. That means the respondents has the correlated answers. 2) Scout management in school under the Kanchanaburi Secondary Educational Service Area Office as a whole and each aspect, was at high level arranged from the highest to the lowest as follow: the management of scout activities, the Boy Scouts, the school administrators, scout director, outstanding performance. For the standard deviation, the value is between 0.68-0.87. The dispersion of the information is low. That means the respondents has the correlated answers. 3) Administrator's role and scout management in school under the Secondary Educational Service Area Office Kanchanaburi as a whole were at high level of relationship between them with statistically significant at the .01.</p> Natchanon Yongsubanan, Prasert Intrararak Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/269050 Sat, 29 Jun 2024 00:00:00 +0700 The Personal Management of The Administrator Affected to the Teacher Performance in Schools at Nakhon Pathom Primary Educational Service Area Office 2 https://so06.tci-thaijo.org/index.php/jmpr/article/view/269014 <p style="font-weight: 400;">The objectives of this article are to study 1. To study the personnel management of administrators under the Nakhon Pathom Primary Educational Service Area Office, District 2. 2. To study the performance of teachers in educational institutions under the Nakhon Pathom Primary Educational Service Area Office, District. 2 3. To study the personnel management of administrators that affects the performance of teachers in educational institutions under the Nakhon Pathom Primary Educational Service Area Office, District 2. The sample group is educational institutions under the Nakhon Pathom Primary Educational Service Area Office, District 2. 2 Derived from the sample size estimation table of Krejcie and Morgan from a population of 120 schools, resulting in a sample size of 92 schools, with 4 informants per school, consisting of one school director per school. Personnel: 1 head of human resource management for each school and 2 teachers for each school, totaling 368 informants. The tools used were a questionnaire (Questionnaire), a 5-level rating scale (Rating Scale), with a content validity index between 0.80. – 1.00 The confidence index is equal to 0.974 and 0.981. Statistics used in data analysis are frequency (Frequency), percentage (Percentage), arithmetic mean (X̅), standard deviation (S.D.) and multiple regression analysis. Stepwise Multiple Regression Analysis The research results found that1. Personnel management of executives Under the jurisdiction of the Nakhon Pathom Primary Educational Service Area Office, Area 2, the overall level is at a high level (= 4.46, S.D. = 0.50). 2. The performance of teachers in educational institutions. Under the jurisdiction of the Nakhon Pathom Primary Educational Service Area Office, Area 2, overall, it was at a high level (= 4.44, S.D. = 0.50).3. Personnel management of executives Operations regarding salary increases Performance evaluation in terms of promoting and honoring Regarding the change to a higher position, the transfer of teachers and educational personnel. Regarding the development of teachers and educational personnel, it affects the work of teachers in educational institutions under the Nakhon Pathom Primary Educational Service Area Office 2.</p> kriengkrai kewphaitun, Khattlya Duangsamran Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/269014 Sat, 29 Jun 2024 00:00:00 +0700 The Paradigm of Educational Administration in the Context of Thai Society in the Era of New Normal https://so06.tci-thaijo.org/index.php/jmpr/article/view/269030 <p>This Article aimed to determine the paradigm of educational administration in the context of Thai society in the era of New Normal. This study is document research that involves studying documents and research works related to the paradigm of educational administration, the context of Thai society during the pandemic and as it transitions into the New Normal, includes the new paradigm of educational administration in Thailand. It utilizes data collection methods gathering various sources such as reference documents, primary sources, and secondary sources, which are then examined, analyzed, and synthesized, including interviews with scholars to supplement the missing or significant content that may not be evident in accessible reference documents, afterwards the findings of the study were summarized and presented. The research results were found as follows. Based on the situation of the COVID-19 pandemic, which serves as a catalyst for transforming the educational administration paradigm towards the New Normal. It has also accelerated various megatrends, leading to a significant digital disruption as digital technologies have become integral in facilitating socially distanced lifestyles. The educational landscape in the context of Thai society in the New Normal era is characterized by volatility, uncertainty, complexity, and ambiguity. Therefore, it is necessary to adapt educational administration paradigm to align with this context. According to the research findings, the paradigm of educational administration in the context of Thai society in the era of New Normal consists of nine paradigms, namely New Normal Leadership, Collaboration, Community Engagement, Transparent Communication, Resilience, Innovation and Technology Integration, Professional Development, Scenario Planning, and Health and Safety.</p> Banlang Mongklkumnualkhet, Prasert Intarak Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/269030 Sun, 30 Jun 2024 00:00:00 +0700 The Private Nursing Education Institutes Management in the Disruptive Innovation Era https://so06.tci-thaijo.org/index.php/jmpr/article/view/269082 <p>The purpose of this research was to discover the scenario of the private nursing education institutes management in the disruptive innovation era under private higher education institution by using Ethnographic Delphi Futures Research techniques. The research used purposive sampling for selecting 19 experts. The research instruments were unstructured interview and questionnaire. The data was analyzed by median, mode, interquartile range and content analysis. The findings of this research were as follows: The scenario of the private nursing education institutes management in the disruptive innovation era under private higher education institution composed of 9 aspects, 67 Issues. Those expect were as follows. 1) Strategic setting accordance with disruptive technology, 8 Issues, 2) Encouraging learning beyond disruptive innovation, 8 Issues, 3) Enhancing personnel development based on technology career path, 8 Issues, 4) Skills development and career path ethics, 8 Issues, 5) Supporting to use new innovation media, 8 Issues, 6) Curriculum designing beyond disruptive era, 8 Issues, 7) Nursing networking formulate, 8 Issues, 8) Research and nursing innovation development, 6 Issues. And 9) Budgeting or developing nursing innovation, 5 Issues.</p> Ponnipass Ariyaprana, Prasert Intarak Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/269082 Sun, 30 Jun 2024 00:00:00 +0700 The Development of Online Measurement and Evaluation Platform of Central Examination Questions’ Subjects of Mahachulalongkornrajavidyalaya University https://so06.tci-thaijo.org/index.php/jmpr/article/view/270344 <p>This Article aimed to study 1) to develop the online measurement and evaluation platform of the central examination questions’ subjects of Mahachulalongkornrajavidyalaya University, 2) to evaluate the result of using the online measurement and evaluation platform of the central examination questions’ subjects of Mahachulalongkornrajavidyalaya University. This is a mixed method with the sample group that consists of 1) two executives of Mahachulalongkornrajavidyalaya University, 2) three experts in educational technology, 3) fifty personnel in making the central examination questions’ subjects, and 4) two hundred students who register to learn the central examination questions’ subjects of the year 2023/2566. The tools used for doing the research consist of 1) the website of online measurement and evaluation of the central examination questions’ subjects, 2) the evaluation form of the website of online measurement and evaluation of the central examination questions’ subjects, and 3) the evaluation form of using the platform of the online measurement and evaluation of the central examination questions’s subjects of Mahachulalongkornrajavidyalaya University. The statistics used are percentage, mean, and standard deviation (S.D.). The research’s result is as follows. 1) Development of an online measurement and evaluation platform Intermediate exam course Mahachulalongkornrajavidyalaya University Has completed features for use There is a course creation system. Able to create various elements of the course, control the display of the course There is a lesson creation system to support adding content according to the needs of the teacher. and the exam bank for the central examination subjects used in organizing a series of examinations according to the university's standard indicators is one way to raise the academic achievement of students. System for measuring and evaluating course evaluations for online central exams Mahachulalongkornrajavidyalaya University It is suitable for use in developing teaching and examination situations. 2) Results of the evaluation of the use of the online measurement and evaluation platform by teachers and students Overall, it is appropriate at the highest level. In summary, the online measurement and evaluation platform Intermediate exam course Mahachulalongkornrajavidyalaya University It is an educational innovation that is suitable for developing learning and responding to lifelong learning.</p> Phrakhrusrisitthibundit , Aphichart Rodniyom Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/270344 Sun, 30 Jun 2024 00:00:00 +0700 The Dhamma-seats, The Buddhist Scriptures Boxes, The Lanna Traditional Altars (Sattaphan): The Preservation of Identity, Values, and the Management of the National Cultural-Wisdom Heritage by the Communities in Lanna https://so06.tci-thaijo.org/index.php/jmpr/article/view/270370 <p>The objectives of this research were 1) to study the history, significance, and value of Dhamma seats, Buddhist scriptures boxes, and Lanna traditional altars (Sattaphan); 2) to examine the form of Dhamma seats, Buddhist scriptures boxes, and Lanna traditional altars (Sattaphan); and 3) to explore the mechanisms of identity preservation and management of national cultural-wisdom heritage employed by communities in Lanna. The study was a qualitative research approach, utilizing document research alongside field surveys, interviews, and group discussions. A total of 60 temples comprised of 20 temples in each province participated in the study. The key informants comprised 30 representatives, including monks, community leaders, local scholars, Lanna craftsmen, and scholars of Buddhism, arts, and culture, selected through purposive sampling based on specific criteria. Three research tools - field surveys, interviews, and group discussions - were employed. Subsequently, the obtained data underwent analysis and synthesis, resulting in categories, academic seminars, and descriptive reports. The results of the research were as follows: 1) Dhamma seats served as platforms for monks to deliver sermons, but Buddhist scripture boxes functioned as containers for storing Palm leaf scriptures documenting Buddhist stories such as Tripitaka, teachings, Chataka, legends, virtues, and texts. Lanna traditional altars (Sattaphan) were candlestick platforms with seven cascading peaks, used for lighting candles as Buddhist offerings, positioned in front of the presiding Buddha in Chanting halls, Ordination halls, and Chedis. These altars were constructed from ornamental plants with diverse art patterns reflecting Lanna’s craftsmanship. 2) Dhamma seats exhibited three types: (1) castle top shape, (2) castle shape with the roof cut without a top, and (3) high base conical type. Dhamma boxes comprised two types: (1) Dhamma boxes type and (2) Dhamma casket type. The latter included three sub-types: castle shape, Lung shape, and square shape. Lanna traditional altars (Sattaphan) comprised six types: (1) triangle, (2) square, (3) pentagonal, (4) semicircular arch, (5) glass staircase, and (6) pillar. 3) Mechanisms for identity preservation and management of national cultural-wisdom heritage employed by communities in Lanna included (1) cultural-wisdom heritage management, (2) people management, (3) learning space management, and (4) network management.</p> Phra Nakorn Pragnrit, Phra Tippanakorn Laolee, Phra Theethat Jaejai, Prateep Peuchthonglanglang Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/270370 Sun, 30 Jun 2024 00:00:00 +0700 A Management Model for Developing Work Ethics of the Teachers in General Education Division of Phra Pariyattidhamma Schools https://so06.tci-thaijo.org/index.php/jmpr/article/view/270866 <p>This Article aimed to (1) study the causal factors for work ethics of the teachers in general education division of Phra Pariyattidhamma Schools, (2) study a model for developing work ethics of the teachers in general education division of Phra Pariyattidhamma Schools, and (3) evaluate a management model for developing work ethics of the teachers in general education division of Phra Pariyattidhamma Schools. The research were mixed research methods. Sample group 226. There were 11 measurement of research tools with item-total correlation (r) from .123 to .699, reliability (α) from .609 to .898, and interviews. The statistics used for data analysis were t-test, Multiple regression Analysis, and Influence Path Analysis. The research results were found as follows; (1) The Psychology variable group, the social situation variable group and the psychology situation variable group explained work ethics of the teachers in general education division of Phra pariyattidhamma schools at 46 percentage, (2) A model for developing work ethics of the teachers in general education division of Phra pariyattidhamma schools was consistent with the empirical data at 81 percentage, and (3) a management model for developing work ethics of the teachers in general education division of Phra pariyattidhamma schools evaluated by the experts was also higher than the 70 and 75 criteria respectively.</p> Sombut Sae-be, Kosol MeeKun, Sakchai Nirunthawee Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/270866 Sun, 30 Jun 2024 00:00:00 +0700 Strategies of Language Use and Persuasion in Supplementary Product for Beautiful Skin Advertisement https://so06.tci-thaijo.org/index.php/jmpr/article/view/272607 <p>The purposes of this study were as follows: 1. To study strategies for using language in advertisements for dietary supplements for beautiful skin. 2. To analyze persuasion strategies in advertisements for dietary supplements for beautiful skin. Using the concept of language analysis 1. Theory of language uses strategies and pragmatics by dividing the analysis into 2 areas: verbal and nonverbal. 2. Persuasion strategies the analysis is divided into 2 points: the rational side and the emotional side. The results of the research found that: 1. The theory of language uses strategies and pragmatics 2. Use of words to express the properties of dietary supplements 3. Use of text to describe details in sentences 4. Use of words to describe skin characteristics 5. Using words to describe skin characteristics that people do not wish for. 6. Use of phrases and sentences in a casual and intentional manner 7. Use of metaphors 8. Reference of scientific data 9. Use of scripts nonverbal there are 3 types of products: 1. Using product images It is a visual representation of the products offered for sale. 2. The use of color in advertising that attracts consumers 3. Use of font style these are: 1) straight font style, 2) rounded font style, 2. persuasion tactics. found that: Persuasion tactics by cost-effectiveness reasoning found 46 times. As for persuasion tactics in the emotional field. Found the tactics of 3 aspects.1. Persuasion by conveying that the product helps to whiten the skin easily found 24 times 2. Persuasion by conveying that the product is beneficial to the body found 17 times 3. Persuasion by the media that the product It is reliable and has international standards found 26 times.</p> Chen Ziyu, Thanapaporn Hongthong, Apiwat Suthamdee Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/272607 Sun, 30 Jun 2024 00:00:00 +0700 Development of Academic Achievement in the Teaching Profession by Active Learning Together with the Coaching Process for Developing Teaching Practices in Educational Institutions for 3rd Year Students in the Faculty of Education, Mahamakut Buddhist University, Lanna Campus https://so06.tci-thaijo.org/index.php/jmpr/article/view/272855 <p>The objectives of this research article are (1) To develop academic achievement in the teaching profession by active learning together with the coaching process for developing teaching practices in educational institutions for 3rd year students. (2) To study the opinions of 3rd year students regarding active learning management combined with the coaching process. The research is action research. There are 3 operating circuits. The tools used in the research include: tools used in practice experiments, to reflect on practice results, and to evaluate the effectiveness of learning management. Statistics used in data analysis include mean, standard deviation, and t-test. The results of the research are as follows: 1. Academic achievement in the teaching profession using active learning combined with the coaching process, to develop teaching practices in educational institutions for 3<sup>rd</sup> year students after studying is higher than before studying with a statistical significance of .05. 2. 3rd year students had opinions on organizing active learning together with the coaching process at the highest level.</p> Atthapong Phiwlheung, Phra Phithak Thanissaro, Chuleeporn Nahuanil Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/272855 Sun, 30 Jun 2024 00:00:00 +0700 The Primary School Administration Towards Excellence in Taiyuan City https://so06.tci-thaijo.org/index.php/jmpr/article/view/268458 <p>The purposes of this research were to: 1) Identify the factors of primary school administration towards excellence in Taiyuan City, 2) to confirm the factors of primary school administration towards excellence in Taiyuan City. The sample was 19 primary schools. The two respondents from each school were a principal and a teacher with a total of 382 respondents. The instrument for collecting the data was opinionnaire. The statistics used to analyze the data were frequency, percentage, arithmetic mean, standard deviation and confirmatory factor analysis. The findings of this research were as follows: 1. The factors of primary school administration towards excellence in Taiyuan city were 9 factors: 1) Leadership,2) Strategic Planning,3) Staff Management,4) Resources, 5) Student Focused Processes, 6) Administrative and Operational Results, 7) Staff Results, 8) Partnership and Society Results and 9) Key Performance Results. 2. The factors of primary school administration towards excellence in Taiyuan city were good fit with the empirical data.</p> Li Yuze , Prasert Intarak Copyright (c) 2024 Journal of MCU Philosophy Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/jmpr/article/view/268458 Sun, 30 Jun 2024 00:00:00 +0700