PUNMETHA, T.; SIRIYOTA, K. The Causal Relationship Model of Bad Experience to Brand Hated and Negative Word of Mouth: A Case Study of Low-cost Airline Business In Khon Kaen Province. Journal of Modern Learning Development, [S. l.], v. 9, n. 1, p. 171–189, 2024. Disponível em: https://so06.tci-thaijo.org/index.php/jomld/article/view/264165. Acesso em: 15 sep. 2026.