SHAO, Q.; DONG, X. Research on the Influence of Social Presence on Brand Esteem in Virtual Brand Communities: The Mediating Role of Community Identity and The Moderating Role of Institutional Trust. Journal of Modern Learning Development, [S. l.], v. 9, n. 4, p. 176–188, 2024. Disponível em: https://so06.tci-thaijo.org/index.php/jomld/article/view/269876. Acesso em: 6 oct. 2026.