PROMSA, P. Integrated Marketing Communication Strategy and Service Quality Strategy Affect the Selection of Fitness Services . Journal of Modern Learning Development, [S. l.], v. 9, n. 11, p. 138–153, 2024. Disponível em: https://so06.tci-thaijo.org/index.php/jomld/article/view/273849. Acesso em: 17 sep. 2026.