Tokaew, S., and J. Wongsansukcharoen. “Customer Relationship Management Service Quality And Brand Equity Affect Customer Loyalty In The Electronics Industry Sector: Eastern Economic”. Journal of Modern Learning Development, vol. 8, no. 7, July 2023, pp. 373-82, https://so06.tci-thaijo.org/index.php/jomld/article/view/260690.