Sirisarn , Netsai, and Tawamin Kruasom. “Influences of Internal and External Stimulus Affecting to Promotion Mix for Fashionable Product among Generation Y Consumers”. Journal of Modern Learning Development 6, no. 6 (August 19, 2021): 132–146. accessed September 3, 2026. https://so06.tci-thaijo.org/index.php/jomld/article/view/250456.