Maprayuen A, Wayoopagtr C. Application of Blue Ocean Strategy and Canvas Business Model for service users Increasing to Mobile Banking of Banking for Agriculture and AgriculTural Cooperatives Bank. jomld [internet]. 2021 Sep. 25 [cited 2026 Oct. 3];7(1):218-40. available from: https://so06.tci-thaijo.org/index.php/jomld/article/view/251392