Journal of Modern Learning Development

Guidelines for Driving Tourism Under Policies for Sustainability

Anuwat Chomphoopanya — 2024-11-30

Sustainability is tourism that has quality, including quality of life, quality of community, quality of experience and quality of environment and culture. It is tourism that is still a continuation of tourism that is considered tourism and It is tourism that takes into account the balance between the needs of tourists and the services or tourism resources and the potential of those involved in tourism management. Therefore, sustainable tourism has scope for promotion. Tourism will be sustainable. It must have tourists visiting regularly. There are tourism resources that continually attract the attention. There are tourism service activities that generate profits in return. There are improvements and changes to the service and has minimal impact on the natural environment, society, and culture.
Driving a successful sustainable tourism policy must include the ability of tourists to use the services. Convenience of traveling and using travel services, access to tourist attractions including the ability to entertain tourists. In addition, the development of tourist attractions must develop tourism activities that are consistent with and suitable for tourist attractions to meet the needs of tourists.

“Memory”: The Choreography from an Analysis of Latin Dance Languages

Yuguang Wang — 2024-11-30

As the art of dance continues to evolve, Latin dance, as a vibrant form of dance, has secured an important position on the world dance stage. This study aims to delve into the language of Latin dance through dance analysis methods and uses the dance piece "Memory" as a case study to explore how the artistic language of Latin dance can be transformed into concrete dance creation and performance. The researcher provides a detailed description of the creative process behind "Memory," including the piece's creative concept, structure, and prop selection, and discusses the choreography and rehearsal process. Additionally, the study offers related discussions and suggestions for future research.

The Analysis of the Inclusion and Discrimination of Confusing Action Verbs in Commonly used for Chinese Learning Dictionaries

Liu Shutong — 2024-11-30

Verbs, as the core component of sentences, occupy a pivotal position in Chinese language teaching. The abundance of action verbs and the prominent issue of errors associated with them present significant challenges. Furthermore, several existing Chinese learning dictionaries face limitations, such as inaccurate selection of discriminatory word pairs and complex interpretations. Consequently, this paper aims to examine five commonly used Chinese learning dictionaries, focusing on the inclusion of easily confused action verbs and analyzing their lexical discrimination. Through this investigation, we hope to provide targeted suggestions for improving the compilation of Chinese learning dictionaries.

Technology factors influence the performance management of logistics service providers in South East Asia

Thanatkit Prasertsakulchai — 2024-11-30

“Global logistics business” has increasingly played an important role in conducting business especially in the era of the epidemic (COVID-19) where it is impossible to predict what the future situation will be and consumer behavior has changed because everyone cannot go out according to government policy and from a variety of factors everything will be ordered by the system or applications, causing logistics to play a very important role in responding to customer needs appropriately with the current situation. It can be seen that the factors “Digital technology” will play a greater role. This academic article aims to present the use of technology to increase operational efficiency in the logistics industry. As a result, many innovations were developed. To respond to the needs of service users for example, delivery of goods is simple and fast including efficient product storage therefore causing cost reduction and create competitive stability in the global logistics market. Including in an era where people pay more attention to the environment. Therefore, logistics itself needs to adapt in line with this mega trend of sustainability. At the same time, it is imperative to maintain the company's profitability. The logistics business has been amidst the upheaval caused by digital transformation and changing consumer behavior therefore, businesses that will be successful need to seriously adapt and create more new technology trends.

Full Issue

บรรณาธิการ — 2024-11-30

Travel Anxiety and Travel Intentions of Domestic Tourist in Thailand in Next Normal after the New Pandemic

Wiparat Suralai — 2024-11-30

The purposes of this research are as follows: 1) to compare the personal characteristics related to chronic disease status with travel anxiety and travel intentions of domestic tourists in Thailand in next normal after the new pandemic, 2) to investigate the relationship between travel anxiety and travel intention of domestic tourists in Thailand in next normal after the new pandemic using quantitative research methods. A questionnaire was used to collect the data from a sample of 421 Thai individuals through convenient sampling. Statistical analysis methods employed include frequency, mean, percentage, standard deviation, t-test, and One-way ANOVA.
The research findings revealed that different personal characteristics related to chronic disease status yield different levels of travel anxiety. The correlational analysis revealed that travel anxiety is correlated with travel intention among domestic tourists (r = .112, p < .05). Research suggests that government or private sector agencies involved must strictly implement health and safety measures, especially in densely populated tourist destinations, to build confidence in traveling. This is because tourists with congenital diseases and those with family members who have congenital diseases are still concerned about traveling.

The Development of Problem Solving Skills and Learning Achievement by Problem-Based Learning Combined with KWL Technique for the 1st-Year Vocational Certificate Students

Fuengfa Thodasa — 2024-11-30

This research is aimed to 1) study the problem solving skills by using problem-based learning combined with KWL technique with the 70 percent criterion of the post-learning score, and 2) study the learning achievement by using problem-based learning combined with KWL technique with the 70 percent criterion of the post-learning score. The research sample consisted of 18 1^st-year vocational certificate students of the Northeastern College of Technology who were studying in the first semester of the 2024 academic year, selected by cluster random sampling. The research instruments were: 1) 6 lesson plans, 12 hours using problem-based learning combined with KWL technique; 2) 6 items of subjective problem-solving skill test; 3) 30-item, with 4 multiple-choice for learning achievement test. The data analysis was calculated with the basic statistics, covering mean, standard deviation and percentage.
The research found that:
1. Problem solving skills with problem-based learning combined with KWL technique for 1^st-year vocational certificate students had an average score of 83.22, or 86.96 percent of the full score, and 16 students passed the criteria, or 88.88 percent of the total number of students, which was higher than the specified criteria.
2. Learning achievement with problem-based learning combined with KWL technique for 1^st-year vocational certificate students had an average score of 22.72, or 84.58 percent, and 16 students passed the criteria, or 88.88 percent of the total number of students, which was higher than the specified criteria.

The Development for the Mathematical Basic Skills and Social Skills of Early Childhood Children by the High Scope Learning Experience Management with Educational Games

Mali Sutthewi — 2024-11-30

The objectives of this research were : 1) develop the mathematical basic skills of the early childhood children by the High Scope learning experience management with educational games to have the mean score passing over 70 percent criterion, and 2) develop the social skills of the early childhood children by the High Scope learning experience management with educational games to have the mean score passing over 70 percent criterion. The sample group included 12 kindergarten level students in Nonkongwittayakarn School under Khon Kaen Primary Educational Service Area Office 1, derived by the purposive sampling. The research instruments contained (1) 12 learning management plans, (2) mathematical basic skill test with 24 items, (3) social skill assessment form of early childhood with 8 items. The data analysis was calculated by the mean, standard deviation and percentage.
The research findings exposed that: 1) The students had the mathematical basic skill equaled 20.00 mean score from the full score valued 83.33 percent, and 10 of all students could pass the criterion score, valued 83.33 percent higher than the setting criterion. 2) The students had the social skills equaled 29.33 mean score from the full score valued 91.67 percent, and 11 of all students could pass the criterion score, valued 91.67percent higher than the setting criterion.

The Development of Self Awareness Program Based on CASEL Approach for Grade 5 Students

Yotsawadee Deeyen — 2024-11-30

The purposes of this research were 1) to create and verify the self awareness program based on CASEL approach for grade 5 students, 2) to compare the self awareness before and after participating in the self awareness program based on CASEL approach for grade 5 students, and 3) to study students’ opinions towards the self awareness program based on CASEL approach for grade 5 students. The research was conducted by research and development methodology. The samples consisted of 14 students at Banmaelamao School, Tak Primary Educational Service Area Office 2, semester 2, academic year 2023. Which were obtained by purposive sampling. This research used one group pretest-posttest design. The research instruments consisted of 1) the self awareness program based on CASEL approach for grade 5 students, 2) self awareness questionnaire, and 3) students’ opinions questionnaire. Data were analyzed by using mean, standard deviation, percentage, and the Wilcoxon matched pairs singed – ranks test
The research results revealed that:
1. The self awareness program based on CASEL approach for grade 5 students comprises of 6 elements, including 1) rational criterion, 2) objectives, 3) target group, 4) structure of content and activities, 5) period, and 6) evaluation. the results of appropriateness of program were at a high level ( = 4.35, S.D.= 0.73), and the results of pilot study were operational feasibility
2. The grade 5 students had the self awareness after participating in the self awareness program based on CASEL approach for grade 5 students higher than before at the statistical significance level of 0.5,
3. The students’ opinions towards the self awareness after participating in the self awareness program based on CASEL approach for grade 5 students was at the high level ( = 3.86, S.D.= 0.58)

The Luoyang Dance: Construction of Community Identity in the Context of Modern Chinese Society

Peng Shuhao — 2024-11-30

A study of Luoyang dance: The construction of community identity in the context of modern Chinese society. The objectives are to 1) study the role of Luoyang dance in the past and present 2) study the construction of community identity of Luoyang dance in the context of modern Chinese society. In this research, qualitative research was used. The sample group consists of A group of 4 performing arts experts, a group of 20 practitioners, and a group of 20 general informants through interviews. Tools used include surveys, non-participant observation. Structured and unstructured interviews and present the results of data analysis through descriptive analysis.
The study found that Community dancing is an open style of dance. self-entertainment Widespread participation of the masses Popular rhythms and artistic beauty presented in the form of songs. and dancing in the square It is also a social activity. Combine exercise and Physically dance together along with rhythmic music and spontaneous mass dance activities in a fixed area. Community dancing has a long and rich history. According to art historians, the oldest art produced by mankind is dance, and community dancing is the mother of dance in ancient times. At the time of harvest every major festival has a habit of dancing together in celebration. And various modern dances have developed and differed from the community dances of that time. In the long river of history People don't just create community dances. But it also developed community dance. So that this folk art flower is deeply rooted in the social life of the masses, passed down from generation to generation. Follow from generation to generation and prospered for a long time.

Dance "Wo Ke Xi Huan Ni": Innovation and Choreography in Modern Chinese Kindergarten Dance Education

Sunyan Wu — 2024-11-30

Against the backdrop of modern Chinese society, early childhood art education, especially dance education, is increasingly being recognized. "Wo Ke Xi Huan Ni," as a children's dance work with both educational and artistic value, has been recognized on multiple stages and has also demonstrated its unique value in educational practice. With the push of related policies, the quality of education and artistic innovation in the field of children's dance has been further promoted.
This study employs methods such as literature review and interview surveys, aiming to explore the creative ideas behind the "Wo Ke Xi Huan Ni" dance piece and its impact on young children's emotional and social skills. By analyzing the aesthetics and structure of the dance, the study examines how dance education can shape children's artistic perception and emotional expression together. The results show that this dance work, through its unique artistic expression, effectively supports the development of children's emotional expression and social skills, while also revealing the significant role of kindergarten dance education in promoting the comprehensive development of young children.

The Innovative Strategies for Protecting and Disseminating Luoyang Linguistic Using Douyin Short Dramas

Guanhua Zhu — 2024-11-30

As a unique language variant of Luoyang City and its surrounding areas in Henan Province, Luoyang linguistic carries rich historical, cultural and social information, but with the popularisation of Putonghua and the decline of the younger generation's sense of identity with the linguistic, Luoyang linguistic is facing transmission dilemmas. This study proposes two goals: (1) to research the role of Douyin Short Drama in the preservation and dissemination of the Luoyang linguistic, and to explore how this digital platform has changed the way the linguisticis disseminated.(2)to evaluate the effectiveness of linguistic strategies currently implemented to preserve the Luoyang linguistic and assess their impact on linguistic transmission.This paper first reviews the diversity of Luoyang culture and its close connection with linguistics, and then analyses the importance of linguistics in cultural identity, community cohesion and social communication.This paper adopts a qualitative research method to collect data through literature survey, in-depth interviews, and questionnaires, and discusses and proposes strategies for protection and transmission. The research sample includes 10 experts and 100 Jitterbug users. By analysing and collating the data, the results of the study are as follows (1) Through digital platforms such as Jitterbug, especially in the form of short videos, it is able to effectively attract the attention and interest of young users to the Luoyang linguistic and its culture. (2) Through user-generated content and interactive functions, the cultural influence of Luoyang linguistic is expanded and the sense of cultural identity is enhanced. Compared with previous studies, the protection and inheritance paths proposed in this study are more comprehensive and systematic. The results of this research have certain reference value for the protection and inheritance of Luoyang dialect and the development of other regional dialects.

The Factors of Perceiving Security, Perceiving of Advantage on the Usage, and the Ease Perceiving of the Usage Affecting on Making Decisions for Purchasing Personal Protective Equipment of Samutsakorn Citizens

Sawitree Chokwiwattana — 2024-11-30

The objectives of this study were to investigate: 1) a comparison of purchase decisions for purchasing personal protective equipment of Samutsakorn citizens, specified by personal factors; and 2) perceived security, perceived usefulness, perceived ease of use affecting on the purchase decisions for purchasing personal protective equipment of Samutsakorn citizens. This study was a quantitative study. Samples in this study were 385 Samutsakorn citizens who had purchase decisions for personal protective equipment. The research instrument was a questionnaire, which was statistically analyzed by using frequency, percentage, means, standard deviation, t-test, F-test, and multiple regression analyses.
The results of the study revealed that: 1) Samutsakorn citizens having their occupation differences had the difference of level of purchase decisions of purchasing personal protective equipment at the statistical significance of 0.05 level; whereas Samutsakorn citizens having different sex, age, status, and education level factors had no difference of levels of purchase decisions for purchasing personal protective equipment. And, 2) the perceived ease of use, perceived security and the perceived usefulness together explain the descriptive statistics of purchase decisions for personal protective equipment of Samutsakorn citizens. The results of this study showed that when Samutsakorn citizens make their purchase decisions for personal protective equipment by their perceived ease of use, perceived security, and perceived usefulness. These factors could increase their purchase decisions further.

The Development of Micro Learning with Social Media For Grade 5 Primary Students to use Microsoft PowerPoint in Computing Science course

Wanchai Apaipong — 2024-11-30

The objectives of this research are: (1) to develop microlearning lessons with social media for Grade 5 students in a Computational Science subject in the titleof using Microsoft PowerPoint with effectiveness based on KW-CAI criteria (2) to compare the learning achievement of students taking the microlearning lessons with social media. (3) to study the satisfaction of students with the microlearning lessons with social media. The research sample was 34 Grade 5 students from Srinakarin Wittayanukroh School, Nathawi District, Sonekhla Province by using purposive sampling Research tools were: 1) micro-learning lessons with social media. The academic achievement test with a reliability value of 0.73. 3) student saction questionnaire. The research results reveal that micro-learning lessons combined with social media had an effectiveness level at 92.49 percent. The lessons promote higher academic achievement with a statistically significant difference at the 0.05 level. In addition, students were satisfied with the microlearning lessons with the highest level

Integrated Marketing Communication Strategy and Service Quality Strategy Affect the Selection of Fitness Services

Pattramas Promsa — 2024-11-30

This research aims to study 1) Study integrated marketing communication strategy, service quality strategy and decision to use fitness services. 2) Study the influence of integrated marketing communication strategies that affect the decision to use fitness services and 3) to study the influence of service quality strategies that affect the decision to choose to use fitness services. This research was quantitative. The sample consisted Those who use the Olympic Fitness Club, 400 people. Collected data by questionnaire. Analyze data from frequency, percentage, mean, and enter multiple linear regression. The research results found that: 1) Integrated marketing communication strategy of the Olympic Fitness Club is overall at a high level, including sales by employees, direct marketing, public relations promotion and advertising, respectively. 2) Service quality strategy of the Olympic Fitness Club is overall at a high level, including the concreteness of the service, customer confidence, customer response, knowing and understanding customers, and trust, respectively. 3) The decision to use fitness services of the Olympic Fitness Club is at a high level, including awareness of information search problems, evaluating purchasing options, post-purchase behaviour, and searching for information. 4) The influence of integrated marketing communication strategies that affect the decision to use fitness services, Statistically at 0.05 and 5) to study the influence of service quality strategies that affect the decision to choose to use fitness services, Statistically at 0.05

Enforcement of Tax Measures on Tobacco Products for the Tobacco Industry Entrepreneurs in Mae Taeng District Area, Chiang Mai Province

Wut Boonyong — 2024-11-30

This research aims to:
1) To survey the opinions of tobacco industry operators, native tobacco varieties in Mae Taeng District Area, Chiang Mai Province and excise officials concerning measures for tobacco tax products according to the excise tax act 2017, excise department regulations 2019 and excise department announcements 2021 (3 issues).
2) To analyze the form and guidelines for enforcing the Excise Tax Act 2017, excise department regulations 2019 and excise department announcements 2021 (3 issues).
3) To explore the impact of economic, health and safety in tobacco production of tobacco industry operators and native tobacco varieties in Mae Taeng District Area, Chiang Mai Province from enforcement of tax measures on tobacco products.
This research uses qualitative research methods. The main informants were 35 people, namely tobacco industry operators. Local tobacco type: 11 cases, Representations group of local tobacco industry operators. or a group of 20 growers and a group of representative officials under the Chiang Mai Area Excise Office and Chiang Mai branch, 4 cases
As a result, the study found :1) Most agree that It is a modern law. There is comprehensive content about tobacco planting, producing, tobacco sales license, and taxes, it is standard so that tobacco products can be controlled more strictly. But enacting the law Entrepreneurs and excise officials were not given an opportunity to participate. Moreover, some excise officials agree that the law increased the burden on entrepreneurs.
2) The First period of enforcement tax measures on tobacco products, excise officials used the form of warnings, cooperation, arrest and suppression. After 2019, regulations were issued setting standard guidelines, steps, methods, and practices. Excise officials enforced the law in a transparent and fairness. Furthermore, there was listening to opinions and finding solutions with tobacco industry operators and native tobacco varieties.
3) Economic impact: There are 2 groups that positively and negatively affected, in terms of health and safety. It can be said that the production of tobacco does not result in any congenital disease or cause any negative effects on health.

The Development of English Learning Achievement And Satisfaction Using Think Pair Share Cooperative Learning Technique With English Exercises of Grade 4 Students

Ravinun Tanetsiritus — 2024-11-30

The objectives of this research were to 1) Compare students’ academic achievement before and after the intervention. 2) Compare students’ academic achievement after the intervention with the predetermined criterion of 75% of the total score. And 3) Study students’ satisfaction with cooperative learning using the “Think-Pair-Share” technique with English practice exercises. This research was experimental research with a one-group pretest-posttest design. The sample consisted of 24 fourth-grade students in the second semester of the 2023 academic year at Ban Bueng San School, Muang District, Nakhon Ratchasima Province, selected through simple random sampling. The instruments used in the research included 1) A learning management plan, 2) English practice exercises on the Present Simple Tense, 3) A learning achievement test, and 4) A satisfaction questionnaire. The statistical methods used for data analysis were mean, percentage, standard deviation, and t-test.
Research findings. 1) The post-test English academic achievement scores (x̄ = 24.54) were significantly higher than the pre-test scores (x̄ = 8.80) at the 0.05 significance level. 2) The post-test academic achievement scores (x̄ = 24.54), representing 81.81%, were significantly higher than the predetermined criterion of 75% of the total score at the 0.05 significance level. And 3) The students’ satisfaction with the cooperative learning using the “Think-Pair-Share” technique with English practice exercises had a mean score of 4.53, indicating a very high level of satisfaction.

Application of Data Science in Analyzing Factors Related to Traffic Accidents in Thailand

Goffa Ladlea — 2024-11-30

The research of this were: 1) To study the development of a model for identifying traffic accident causation topics using the Latent Dirichlet Allocation (LDA) method, which helps in identifying key causal factors; and 2) To analyze the factors contributing to the risk of traffic-related fatalities in Thailand using a logistic regression algorithm, to provide guidance for government interventions in line with the Thailand Road Safety Master Plan (2022-2027) and reduce future traffic fatalities. The analysis is based on data from 2,943 news articles obtained from the online news platform of Amarin TV.
The result showed the following. 1) The causal factors were categorized into three main topics: (1) individual factors, (2) vehicle-related factors, and (3) physical environment factors (roads/conditions); and 2) The analysis of factors contributing to traffic fatalities in Thailand identified four significant predictive variables: individual factors combined with vehicle-related factors, individual factors alone, vehicle-related factors alone, and a combination of individual, vehicle-related, and physical environment factors (roads/conditions). These factors have a significant influence on traffic fatalities in Thailand.

Lost in Thought: Creation of Contemporary Instrumental Music

Kampanat Gatemuan — 2024-11-30

This research is creative work. The creator was inspired by the abstract poem “Loi” by Tang Chang. The purpose is to study 1) Create “Lost in Thought” as contemporary music. 2) Perform with the string combo band. Data was collected through interviews with key Information, including music scholars, literature specialists, and musical interpretation experts. The selection of participants was based on their relevant research and creative works. Interviews form on language interpretation, Thai music creation, and international music creation.

The results showed that (1) The creative work has 5 Sections ABCDA, Time signature 4/4 , Tempo 75 Bpm, Key signature A minor, and E major. The melodic structure integrates elements from both Western and traditional Thai music. Using 7 and 13 chord. Section A is on the A minor scale, it conveys a sense of drifting or entering a state of floating. Section B is on the E major scale, it conveys a sense of drifting towards the light. Section C on the A minor scale, the creator wishes to improvise to convey the performer's emotions. Repeat to section B and end with section A. (2) Creative work Lost in Thought: Creation of Contemporary Instrumental Music. The creator has defined the ensemble format as a string combo, consisting of a drum set, electric bass guitar, electric guitar, piano, trumpet, trombone, and tenor saxophone, with the melody led by the electric guitar. The instrumentation and musical content may be adjusted as appropriate.

Development of Critical Reading Achievement of Mathayomsuksa 3 Students With Metacognition Strategies and Mind Mapping

Jantima Sukjaroen — 2024-11-30

The development of critical reading achievement of mathayomsuksa 3 students with metacognition strategies and mind mapping is experimental research which aims to 1) to compare the before and after achievements in the critical reading using the Metacognition strategies and mind mapping of Mathayomsuksa 3 students. 2) To investigate the opinions of Mathayomsuksa 3 students, affecting the learning management model for the development of the achievement in critical reading using the Metacognition strategies and mind mapping.
A sample is 36 Mathayomsuksa 3/1 students of Bangsaphannoiwitthayacom School, The study was operated in the second semester of the academic year 2023. The instruments in this study are 1) an instruction plan for Critical reading using the Metacognition strategies and mind mapping were 5 plan. 2) A critical reading ability test. 3) an opinion questionnaire of students, affecting learning management using Metacognition strategies and mind mapping. The data analyzed by the statistics are means (M), standard deviation (SD) and t-test dependent.
The results of this research were as follows: 1) The achievement of the critical reading of Mathayomsuksa 3 students after learning management using the Metacognition strategies and mind mapping was statistically higher than before learning at the significant level of 0.5. and 2) The opinions of Mathayomsuksa 3 students that affect the learning management using the Metacognition strategies and mind mapping at the most level (M = 4.81, SD = 0.38).

The Study of Creative Thinking and Learning Achievement by Cbl Learning Management with Info-Graphic of the 1st - Year Vocational Certificate Students

Chutimun Thasung — 2024-11-30

This study was aimed 1) to develop creative thinking and develop learning achievement using CBL learning management with info-graphic of the first year vocational certificate students to have an average score passing the criteria of 70 percent of the full score 2) to study the satisfaction of the first year vocational certificate students with CBL learning management with info-graphic. The study was conducted by pre-experimental research with one-shot case study design. The target group was 13 first year vocational certificate students at the Northeastern College of Technology, semester 1, academic year 2024, by purposive sampling. The study instruments consisted of 1) lesson plans 2) creative thinking test 3 learning achievement tests and 4) satisfaction questionnaires. Statistics for data analysis included mean, standard deviation, and percentage. The research found that: 1. Creative thinking of the first year vocational certificate students had an average score of 11.95 from 16, or 74.68, Regarding specific aspects of creativity, "original thinking" received the highest score, with an average of 3.46 or 86.54 percent, exceeding the set criteria. Learning achievement had an average score of 21.38 out of 30, or 71.38 percent, which was also higher than the specified criteria. 2. The satisfaction with CBL learning management with info-graphic had an average score of 4.40, which was at a high level.

Feasibility Study of the Tutorring Institute Business in the Bangkok Metropolitan Region

Pratch Pithaksanurat — 2024-11-30

The purpose of this study was to make a feasibility study of the tutoring institute business in the Bangkok Metropolitan Region. This study included four aspects; marketing, management, finance, and technique to provide information for decision marking based on the worthiness and correctness of the investment, as well as to understand the problems, obstruction, and improvement direction on appropriate business efficiency. The study was performed by collecting 400 samples of parents and students who had undergone tutoring in the Bangkok Metropolitan Region. The marketing aspect consider all 7 aspects as for the marketing mix. For business investing, the importance of the marketing mix factor with the highest average value was the product, followed by the subsequent aspects such as process, personnel, price, distribution channel, and market promotion. Whereas, the lowest average value importance of the marketing mix factor was physical characteristics. The management side employs the principles of organization management (Planning, Organization, Staffing, Directing, Controlling, POSDC) providing a simple organizational structure. Regarding the technical aspect, the location was appropriate in terms of closing to the community; educational institutions, including Rattanathibet School, Nonthaburi Witthaya School, and Wat Chotikaram School; market, as well as suitable for traveling to study tutoring locations. Finally, for the finance aspect, If the income reached the target, the net present value (NPV) was 2,291,117 baht, the internal rate of return (IRR) was 91.20%, and the break event time was 1 year. Such a tutoring business was feasible for investment.

The Development of Thai Literature Analytical Reading Abilities of Mathayomsuksa 3 Students by RADEC MODEL

Nawaponr Jaitam — 2024-11-30

The Development of Thai Literature Analytical Reading Abilities of Mathayomsuksa 3 Students by RADEC MODEL. The objective is to enhance the effectiveness of teaching Thai literature.The purposes of this research were to: 1) compare Thai literature analytical reading ability of Mathayomsuksa 3 students before and after learning by using RADEC MODEL. 2) study the opinions of Mathayomsuksa 3 students towards learning by using of RADEC MODEL. The sample of this research was 30 students of Matthayomsuksa 3/3 in Satrinonthaburi School, Muang Nonthaburi, Nonthaburi province, Academic year 2024. Derived by cluster random sampling. The research instruments were lesson plans, the test of analytical reading ability of Thai literature and questionnaires on student’ opinions towards learning by using RADEC MODEL. The data were analyzed by mean, standard deviation and dependent samples t-test.

The results of this research were: 1) Analytical reading ability of Mathayomsuksa 3 students after learning by using RADEC MODEL was significantly higher than before at the .05 level. and 2) The opinions of Mathayomsuksa 3 students towards learning by using RADEC MODEL was in maximum level.

Development of English Listening Skills Through Cartoon Animation-Based Learning For Vocational Certificate Students Level 1 in Electronics At Kanchanapisek Technical College Mahanakorn

Pattira Saenlang — 2024-11-30

This study aimed to compare English listening skills before and after instruction through animated cartoon videos and to examine students’ satisfaction with the learning process and its impact on the development of English listening skills. The population consisted of 239 first-year vocational certificate students (Vocational Certificate Level 1) from Kanchanapisek Technical College Mahanakorn, Bangkok. A sample group of 23 students from the Electronics Department was selected using cluster random sampling. The research instruments included (1) six lesson plans, (2) animated cartoon videos, (3) a 40-item English listening skills test, and (4) a 22-item satisfaction questionnaire. Statistical methods employed in the study included mean, standard deviation, and dependent sample t-test.
The findings indicated that the post-test English listening scores of first-year Electronics students were significantly higher than their pre-test scores at the .05 level, with a mean pre-test score of 21.83 (54.57%) and a mean post-test score of 27.26 (68.15%). Additionally, students’ overall satisfaction with the cartoon animation-based learning method was rated as high (x ̅ = 4.03, S.D. = 0.66). Specifically, the students expressed that learning through animated cartoon videos was enjoyable, enhanced their understanding and retention of content, provided clear and sequential instruction, and facilitated practical application in real-life contexts.

Presenting Techniques of ‘Northernness’ in Thai Entertaining Media, 1976 – 2021

Yingying Nong — 2024-11-30

This research aims to analyze presenting techniques of ‘Northernness’ in Thai entertaining media, during 1976 – 2021. Content analysis is applied to study eleven novels; four television scripts; and seven movie scripts.The research finds four aspects of presenting techniques of ‘Northernness’ in the data studied, including through the plot; characters; setting and atmosphere; and the language. The detail is as the following. 1) Presenting through the plot, this is subjected to types of the media. The novels studied present ways of life in Thai norther rural areas, while television dramas present the time-travel plot, and the movies present stories of love. 2) Presenting through characters, The producers focus on presenting ‘Northernness’ includes beliefs; performances; values; costume; traditions; dialect; and conducts through the characters' words and actions. Creating characters who speak the northern dialect; and show the local performances. And appearance of characters is northern people who dress the local costume. 3) Presenting through setting and atmosphere, including places and geography of villages; mountains; and cultural settings of the northern. The ‘northernness’ shown is about ways of life; traditions; and art and culture. 4) Presenting through the language, the northern dialect is used in the narration and in conversations of characters. This makes the stories realistic and conveys the ‘northernness’ to readers and audiences.

A Learning Activity by Using Gamification Technique to Enhance English Reading Comprehension and Learning Satisfaction for Grade 12 Students at Watthaichumpol Municipality School in Sukhothai Province

Thiwanon Samphon — 2024-11-30

The objectives of this research were 1) to develop and assess the quality of a lesson plan using the gamification technique to enhance English reading comprehension ability. 2) to compare the results of learning achievement in reading for comprehension before and after using gamification. 3) Study the attitudes of grade 12 students towards using the gamification technique for learning English reading comprehension. The research was conducted by collecting samples were 38 students in grade 12 selected by the Cluster Simple Random Sampling technique. The research instruments were six lesson plans based on gamification, an English reading comprehension test before and after learning management, and a questionnaire on student satisfaction with learning management using the gamification technique.
The research findings were as follows: 1) The lesson plan using the gamification technique to enhance English reading comprehension was at a high level (Mean=4.37, S.D=0.54). 2) English reading comprehension skill after learning using the gamification technique was higher than before by the statistically significant at the .05 level, and 3) overall satisfaction after learning using the gamification technique was at the highest level (Mean=4.58, S.D=0.90).

The Effect of Leadership on Employee Engagement in Fujian Tourism Management Company in China Based on the Five Forces Model of Leadership

Lan Peng — 2024-11-30

The objectives of this research were threefold: to investigate the impact of leadership styles on employee engagement in Chinese tourism enterprises, to analyze the mediating role of employee satisfaction in this relationship, and to provide practical suggestions for enhancing engagement in this specific industry and cultural context. The sample consisted of employees from various tourism enterprises in China, selected through a stratified random sampling method to ensure representativeness. The research instrument for data collection was a comprehensive questionnaire that captured information on leadership styles, employee engagement, and satisfaction levels. The data were analyzed using descriptive statistics, correlation analysis, and regression analysis to determine the significant factors and relationships.
The research results found that certain leadership styles positively influence employee engagement in Chinese tourism enterprises. Specifically, transformational leadership, which emphasizes inspiration, motivation, and intellectual stimulation, was positively correlated with employee engagement. Employee satisfaction emerged as a significant mediator in this relationship, suggesting that satisfied employees are more likely to be engaged. Based on these findings, the study proposes practical suggestions for tourism enterprises in China to foster positive leadership styles and improve employee satisfaction, ultimately enhancing engagement levels.

The Research on Narrative Structure and Film Language in Chen Kaige's Films

Yanan Li — 2024-11-30

The objectives of this research were: 1) To study the narrative structure in the films directed by Chen Kaige, and 2) To examine the film language used by Chen Kaige. The sample consisted of three films: "My People, My Country," "The Battle at Lake Changjin," and "The Battle at Lake Changjin II." They were selected based on their thematic and stylistic diversity, representing significant stages in Chen Kaige’s directing career. The research instruments for data collection included detailed filmographic analysis, thematic analysis, and theoretical frameworks from film studies. The textual analysis incorporated qualitative methods, including film language and narrative analysis.
The research results were found as follows: 1) Chen Kaige utilizes complex narrative techniques such as nonlinear and multi-threaded narratives to enhance the artistic depth of his films, and 2) His film language is rich and unique, using meticulous color schemes, lighting, camera movements, and sound effects to enhance visual impact and convey deep cultural and emotional themes. Suggestions for further research include exploring the cross-cultural elements in Chen Kaige’s films and examining the impact of technological innovations on his narrative structures and visual language.

The Blooming of Dahuagun Drama: Preservation and Inheritance in the Context of Ancient Chinese Drama

Ning Guan — 2024-11-30

Background
"Flower stick dance", also known as "flower stick dance", originated in Tokyo, the capital of the Northern Song Dynasty, and has a history of more than 1,000 years. It is understood that it was originally the dog beating stick of the beggar gang in the Song Dynasty, and it was known to the world for rhythmically beating the dog stick when singing songs and begging along the street. In the later Ming and Qing dynasties, inspired by the "overlord whip", people began to decorate bamboo poles. It evolved into a new way of performing dance, enhancing its performative and entertaining nature.
Aims
Carry forward and inherit the folk dance of Yangbu playing flower sticks. Through the people's government, the people's initiative should be brought into play to create an atmosphere for the protection of intangible cultural heritage. In a timely manner, the creators of folklore activities and the "actors" will be given the greatest financial support. At the same time, it is necessary to maintain the original ecology of folk activities and not let them "change their taste".
Methodology
This study aims to study the historical development and form of the dance and the phenomenon of dance in the context of popular culture through literature research, questionnaire survey, and inductive summary method.
Results
The origin of Yangbu flower stick is "cottage flower stick", after the spread of the times, historical changes, at present, Yangbu flower stick is included in the intangible cultural heritage.
Conclusion
The beating of flower sticks is a form of dance closely linked to the creation and transmission of the vast number of toiling people, and the body language in the dance is the artistic expression of the life and production of the local people at that time, which contains the bitterness of the life of the broad masses of the people and has profound social content.

The Implementation Effect of the Social Media Platform in the Art and Design Major of Private Colleges and Universities in Chengdu, China

Hexiao Hu — 2024-11-30

The objectives of this research were 1) To examine the effectiveness of using the social media platform to enhance art and design major students’ design thinking skills; 2) To examine the effectiveness of using the social media platform to enhance art and design major students’ course performance. The sample size was a total of 75 second-year students majoring in product design at the Institute of Art and Design in Tianfu College, Southwestern University of Finance and Economics, Chengdu, China. There was a total of 3 classes in the sample, which were divided into 2 groups. Two classes with 46 students were specially divided into experimental groups, and one class with 29 students was the control group. Two groups of students received a 9-week teaching activity. The students in the experimental group were intervened to publish their learning results to the social media platform for homework collection, while the students in the control group used traditional method to submit their homework to the Chaoxing platform. This study adopts a quasi-experimental research design to compare the differences in using social media platform to collect coursework on empathize, define, ideate, prototype, test and total score for art and design students. The skill performance test complies with the syllabus standards and professional talent training plan.
The results showed that the independent sample t test indicated that compared with traditional teaching methods, students who used social media platform to publish and collect student homework had statistically significant improvements in empathize, define, ideate, prototype, test and total scores. In summary, students using the social media platform to publish and submit their coursework results have a positive impact on their design performance. This survey provides empirical insights into the multimedia integration approach in art and design university education.

The Yao Zu Chang Gu: Research on Lingnan Folk Dance Performance Strategies in the Xijiang River Basin of China

Ying Deng — 2024-11-30

The objectives of this research were to: 1) explore the historical and cultural significance of Yao long drums within Lingnan folk dances, 2) analyze the performance strategies employed by dancers in the Xijiang River Basin, and 3) assess the impact of these strategies on the preservation and innovation of Yao long drum dance. The sample included performances and interviews with dancers, choreographers, and cultural experts from the region. They were selected by a combination of purposive and convenience sampling methods to gather a wide range of insights. The research instruments for data collection were field observations, structured interviews, and review of archival footage and historical texts. The statistics for data analysis utilized were qualitative content analysis for thematic coding and pattern identification within the data.
The research results were found as follows; 1) The Yao long drum dance is deeply integrated with the cultural identity and historical narratives of the Yao community, 2) Performance strategies blend traditional elements with modern influences to keep the dance relevant and engaging, and 3) Effective integration of these strategies enhances both cultural preservation and contemporary appeal. Based on these findings, it is suggested that further research and documentation are essential for ensuring the longevity and dynamism of Yao long drum dance as a cultural heritage.

Yujiang Wood Carving: Culture and Industrial Tourism Management

Ji Zhou — 2024-11-30

This research article is divided into three sections based on the study content: 1. Investigating the cultural and industrial resources of Yujiang wood carving. 2. Analyzing the integrated development model of Yujiang wood carving cultural and industrial resources with tourism and reflecting this in practical projects. 3. Establishing a platform through the project to continue developing and promoting Yujiang wood carving culture, industry, and tourism.The research methods employed in this study include literature review, field investigation, and multidisciplinary management approach. Through these methods, a large amount of literature was collected and reviewed, and in-depth field investigations were conducted in the Yujiang region. These investigations covered various aspects, including cultural and industrial resources, tourism management, the construction of tourism platforms, and the organization of activities. The research tools used were questionnaires with an IOC value between 0.67 and 1.00, and interviews with a confidence level of 0.955. Data were analyzed using percentage statistics, frequency distribution, mean, standard deviation, component analysis, and content analysis.The research results, focused on the research objectives, are as follows: 1. Conducting an in-depth exploration of the historical evolution, folk wisdom, artistic craftsmanship, and aesthetics of Yujiang wood carving to showcase traditional cultural tourism resources. 2. Analyzing the characteristics of Yujiang wood carving’s industrial resources, including the industrial development layout, product types, and experiences, and transforming them into modern industrial tourism resources. 3. Exploring the integrated development model of culture, industry, and tourism, and reflecting this in practical management projects.

The Images of Chinese Female Characters and Chinese Society in Literature Translated from Chinese Into Thai by Her Royal Highness Princess Maha Chakri Sirindhorn

Xiaomei Chen — 2024-11-30

This study aims to analyze the images of Chinese female characters and their relationship with Chinese society in the literature translated from Chinese by Her Royal Highness Princess Maha Chakri Sirindhorn. Utilizing a document research methodology, this study conducts a detailed reading and analysis of the images of Chinese female characters, as well as examines their relationship with Chinese society, as depicted in five translated works: “Butterfly,” “Small Village of the Bao Clan,” “What Love is Not Painful,” “Naree Nakara,” and “Emerald.” The findings indicate that the images of Chinese female characters can be divided into three periods: (1) The portrayal of Chinese female characters during the Cultural Revolution, including traditional Chinese women, Chinese women fluctuating between old and new ideas, and Chinese women who are patriotic and loyal to the Communist Party; (2) The portrayal of Chinese female characters during the Cultural Revolution period, including Chinese women who adhere firmly to their ideologies and those who act out of self-interest; and (3) The portrayal of Chinese female characters after the Cultural Revolution, including self-reliant Chinese women and those who sacrifice for their families. These images relate to Chinese social and cultural aspects such as traditions, which include adherence, adaptation, and challenges to traditions; socio-economic conditions, which include adaptation and response to social challenges; and the changing roles and perceptions of women in society, which include changing views on women’s roles and facing social challenges, reflecting the values and lifestyles of women in different eras of Chinese society, from pre-Cultural Revolution to the reform and opening-up era.

A Curriculum Development of Young Speech Activity to Promote Speech Ability for Grade 4-6 Students

Rungpirun Srathongoai — 2024-11-30

The purposes of this research were 1) to create and verify the curriculum for young speech club activity to promote speech ability 2) to compare the speech ability after participating in the curriculum for young speech club activity to promote speech ability with 75% criterion, and 3) to study students’ opinions towards the curriculum for young speech club activity to promote speech ability The research was conducted by research and development methodology. The sample consisted of 25 students in grade 4-6 at Phinphonrat Tangtrongchit 12 School, The Primary Educational Service Area Office Phitsanulok 2, semester 2, academic year 2023. This research used one group posttest only design. The research instruments consisted of the curriculum for young speech club activity to promote speech ability for grade 4-6 students, speech ability test, and students’ opinions questionnaire. Data were analyzed by using mean, standard deviation, percentage, and t- test one sample.
The research results revealed that:
1.The curriculum for young speech club activity to promote speech ability comprises of 9 elements, including background and significance, principles, purposes, learning substances. curriculum structure, guidelines for learning activities, media and learning resources, measurement and evaluation, and the role of involving personnel. The results of appropriateness of the curriculum were at a high level ( = 4.09, S.D. = 0.24) The course materials suitability were at a high level ( = 4.14, S.D. = 0.67) and The results of pilot study were operational feasibility
2.The students had the speech ability after participating in the curriculum for young speech club activity to promote speech ability which was higher than the criterion score of 75 at the .05 level of statistical significance.
3.The students’ opinions towards the curriculum for young speech club activity to promote speech ability was at the highest level ( = 4.51, S.D. = 0.64)

Development of English Speaking Skills Taught by Using Total Physical Response and Storytelling (TPRS) Teaching Method of Grade 1 Primary School Students

Warissara Meeboon — 2024-11-30

The purpose of this research is to organize teaching using the Total Physical Response and Storytelling (TPRS) teaching method to study the development of English speaking skills of grade 1 students at Wat Polmanee School. The population used in this research is 130 grade 1 students at Wat Polmanee School and the sample used in the research is 1 grade 1 student at Wat Polmanee School. A room totaling 35 people using the Cluster Random Sampling method. The tools used in this research were (1) 9 learning management plans (2) a test for developing English speaking skills before class. and after learning using the teaching method of responding with Total Physical Response and Storytelling (TPRS) for grade 1 students and (3) English speaking skills assessment Analyze data By finding the average Standard deviation and dependent t test
The results of the research found that students who received learning management using the teaching method of responding with Total Physical Response and Storytelling (TPRS) teaching method according to the teaching steps, step 1 teaching new vocabulary and following instructions, step 2 speaking practice, and step 3 speaking, telling stories and evaluation students had a significantly higher mean score of English speaking skills after learning than before learning at the level. .05 (t = 14.999, df = 34, Sig. = .000) Students were able to speak and communicate in vocabulary and sentences, including pronunciation and gestures, in terms of speaking knowledge and understanding and speaking fluency. Students who received learning management using the teaching method of responding with Total Physical Response and Storytelling (TPRS) had a speaking skill score after learning equal to 12.57 and a standard deviation of 1.685 and a pre-study speaking skill score of 8.46 and a standard deviation of 1.197, all according to the assumptions.

The Deverlopment of Creative Writing Abilitiesof Matthayomsuksa 1 Students by Using Synectics Learning and Think-Pair-Share Technique

Autjima Phaojinda — 2024-11-30

The Deverlopment of Creative Writing Abilities of Matthayomsuksa 1 Students by Using SYNECTICS Learnung and Think-Pair-Share Technique is experimental research which aims to 1) compare the creative writing ability of Matthayomsuksa 1 students before and after learning by using the synectics learning and think-pair-share technique and 2) study the opinions of Matthayomsuksa 1 students toward learning by using the synectics learning and think-pair-share technique. The sample consisted of 29 students form matthayomsuksa 1 who are studying thai language subject TH21101, semester 1 in academic year 2024 at huaysaiprachasan School. by using simple random sampling.
The research instruments were 1) the synectics learning andthink-pair-share plans 2) the creative writing ability test and 3) a questionnaire on the students’ opinions towards the synectics learning and think-pair-share. The data was analyzed by mean, standard deviation, and dependent samples t-test.

The results of this study revealed that 1) The students’ creative writing ability after using the synectics learning and think-pair-share technique were significantly higher than before using the synectics learning and think-pair-share technique at a .05 level. And 2) The students’ overall opinions towards the synectics learning and think-pair-share technique were at the high agreement level.

A Development of Training Curriculum for Coping With Drought to Enhance Knowledge and Awareness in Climate Change Adaptation for High School Students

Thanapat Toahom — 2024-11-30

The purpose of this study were 1) to formulate and assess a drought preparedness training course with the objective of raising more understanding and awareness of behavioral adaptation to climate change for upper-secondary students; 2) to test a drought preparedness training course to raise more understanding and awareness of behavioral adaptation to climate change for upper-secondary students; and 3) to examine students' opinions on a drought preparedness training course to raise more understanding and awareness of behavioral adaptation to climate change for upper-secondary students. The study was conducted utilizing the research and development method. The sample groups were 38 eleventh-grade students during the second semester of the academic year 2566 from Phothithammasuwat School under the secondary educational service area Phichit. The sample groups were selected using cluster sampling methodology, and a one-group pretest-posttest design was employed.
The one-group pretest-posttest design was used in the study. The research instruments were a drought preparedness training course for upper-secondary students, an evaluation test on awareness of behavioral adaptation to climate change, a questionnaire on awareness of behavioral adaptation to climate change, and a comment survey. Data were analyzed using mean, standard deviation, and independent T-test.
The research results revealed that:
1. The drought preparedness training course consisted of seven sections: 1) research rationale; 2) course objectives; 3) course content; 4) course structure; 5) guidelines for learning and activity management; 6) guidelines for the use of media and learning materials in the training course; and 7) guidelines for assessment and evaluation. The assessment of the course's suitability was at the highest level. (x ̅ = 4.83, S.D. = 0.02), showing the operational feasibility of the course according to the pilot study.
2. After participating in the course, students had a significant improvement in their understanding of behavioral adaptation to climate change than before participating in the course, with a statistical significance level of 0.05, and had awareness of preparedness for drought conditions at a high level. (x ̅ = 3.98, S.D. = 0.78)
3. The students' opinions towards a drought preparedness training course to raise more understanding and awareness of behavioral adaptation to climate change for upper-secondary students were at the highest level (x ̅ = 4.88, S.D. = 0.13)

The Development of Comprehensive Reading Ability of Prathomsuksa 6 Students Using OK5R System with Exercises

Chanikhan Wankaew — 2024-11-30

The development of the comprehensive reading ability of Prathomsuksa 6 students using the OK5R system with exercises was experimental research to develop reading comprehension learning management to be effective. The purposes of this research were 1) to compare the reading comprehension ability of Prathomsuksa 6 students before and after learning management using the OK5R system with exercises, and 2) to study Prathomsuksa 6 students' opinions toward learning management using the OK5R system with exercises. The sample used in this research was Prathomsuksa 6/1 students in Anubankuiburi (Watwangyao) while studying in the 1st semester of the academic year 2024. Simple random sampling was conducted by choosing 31 students of Prathomsuksa 6 and also using several classrooms as a random unit. The instruments used in this research were 1) 4 lesson plans using the OK5R system with exercises 2) a reading comprehension test 3) a questionnaire on the students' opinions about lesson plans using the OK5R system with exercises 4) the comprehensive reading exercises. The data were analyzed by using mean (M), standard deviation (SD), content analysis, and dependent samples t-test.
The research findings were as follows 1) The reading comprehension ability of Prathomsueksa 6 students after learning management using the OK5R system with exercises was significantly higher than before learning management at the .05 level. 2) The Prathomsueksa 6 students' opinions towards learning management using the OK5R system with exercises, learning management, learning environment, and teaching Benefits were positive at a high agreement level. (M = 4.48, SD = 0.61)

The role of strengthening local leaders in the development of local communities in Mueang Khon Kaen District, Khon Kaen Province

Aphinop Hadpagdee — 2024-11-30

This research aims to 1) study the role of strengthening local leaders in the development of local communities in Mueang Khon Kaen District, Khon Kaen Province, and 2) develop the role of strengthening local leaders in the development of local communities in Mueang Khon Kaen District, Khon Kaen Province. This research uses a qualitative research model with two study methods: qualitative research by in-depth interviews and focus group discussions. The research results can be analyzed as follows:
The study found that:
1) The role of strengthening local leaders in developing local communities in Mueang Khon Kaen District, Khon Kaen Province. The research results found that the role of strengthening local leaders encouraged people who were interested in political activities in the area to participate in various activities, such as discussion meetings, public forums, campaigns, and participation in political online communities. It encouraged people who were interested in political activities in the area to run for election as representatives of the people in local government agencies or organizations. It supported people who were interested in political activities in the area to have channels to express their opinions, suggest development guidelines, and monitor the work of government agencies and civil society.
2) Development of the role of strengthening local leaders in the development of local communities in Mueang Khon Kaen District, Khon Kaen Province. The research results found that the development of the role of strengthening local leaders in the development of local communities, religion and politics, organized training to provide knowledge about the principles of Buddhism related to politics, governance, and political participation for people in the area. The Buddhism and Politics Club organized a public forum to listen to people's opinions about various problems in the area and jointly find solutions. The Buddhism and Politics Club campaigned for people to exercise their right to vote.

The Development of Website Writing Ability and Learning Achievement by Using Online Macro Model Learning on the Subject of Sciences and Thchnology for Mathayomsuksa 2 Students

Tichavich Chusakul — 2024-11-30

This research is aimed to 1) develop website writing abilities by using online MACRO model learning on the subject of sciences and thchnology for Mathayomsuksa 2 students, with the average score must be not less than 70 percent and the number of students who pass the criteria is 70 percent or more. 2) develop learning achievement by using online MACRO model learning on the subject of sciences and thchnology for Mathayomsuksa 2 students, with the average score must be not less than 70 percent and the number of students who pass the criteria is 70 percent or more. The sample group consisted of Mathayomsuksa 2 students who are studying at Punjadee School, semester 2, academic year 2023, totally 20 in number, by using cluster random sampling and the classroom as the random unit. This research was conducted according to the Pre-Experimental Research Design and the experiment was conducted according to the research format of One Group Post Test Design. The tools used were: 1) MACRO Model lessons 2) Unit 3 lesson plan: Website writing in science and technology subjects. 3) Questions test to measure website writing ability, 4) Questions test to measure academic achievement, and the basic statistics used are mean ( ), percentage (%), and standard deviation (S.D.). The research found that: 1) Website writing ability after studying by using online MACRO model learning on the subject of sciences and thchnology for Mathayomsuksa 2 students, in overall had an average score of 16.10, that is 80.50 percent, standard deviation (S.D.) of 2.34 from a total of 20 students, and there were 17 students who passed the criteria, it is 85.00 percent of the total number, higher than the specified threshold. 2) Learning achievement after studying by using online MACRO model learning on the subject of sciences and thchnology for Mathayomsuksa 2 students, in overall had an average score of 24.30, that is 81.00 percent, standard deviation (S.D.) of 2.98 from a total of 20 students, and there were 18 students who passed the criteria, it is 90.00 percent of the total number, higher than the specified threshold.

Community Tourism Management Mechanism Through the Religious Dimension Khon Kaen Province

Phramaha Piratgorn Amsumãlî — 2024-11-30

This research aimed to 1) study the problems of tourism in communities through the religious dimension in Khon Kaen Province, 2) study the mechanism of tourism in communities through the religious dimension in Khon Kaen Province, and 3) propose guidelines for promoting tourism management in communities through the religious dimension in Khon Kaen Province. This research was a mixed-method research, both documentary research and qualitative research in the field, using mixed-method research. The research instruments consisted of interview forms and focus group discussion questions. Data were collected in person and analyzed using descriptive content analysis from key informants.

The study found that:

1) Community tourism problems through religious dimensions in Khon Kaen Province include problems in developing public areas due to limited public usable space. Some community members do not cooperate in community development, resulting in problems of cramped spaces and the inability to expand the area, which limits parking. Communities should have plans for developing communities, tourist attractions, and historical sites in both the short and long term, and have annual action plans.

2) Community tourism mechanism through religious dimensions in Khon Kaen Province

It was found that the principles of Buddhism, the category of influence, in terms of planning, consist of giving opportunities for people in the community to participate in joint tourism management, creating a community development plan with the participation of all parties, appointing people in the community with knowledge to help with work, and holding regular meetings. In terms of practice, consist of people in the community working selflessly, dedicating themselves to the community and the community, carrying out all activities according to the carefully laid out plan, people in the community participating in community development and creating pride in the community, allowing all parties to examine the results of each party’s work honestly and continuously, having a vision for developing a strong, stable, prosperous, and sustainable community, constantly considering and improving plans that have already been implemented with shortcomings, recording the strengths and weaknesses of the community and using them for development, emphasizing public hearings and listening to the opinions of people in the community.

3) Community tourism management mechanisms through religious dimensions Khon Kaen Province consists of 1) Mechanisms for organizing tourist attractions in the community based on the 5 S principles: clean, no trash, no dirt, bright, well-lit, no blind spots, safe, not dangerous for tourists, peaceful, quiet, not crowded, with peaceful, cool, hygienic corners, free from waste, safe, and healthy and disciplined community members. 2) Mechanisms for organizing activities to support community tourism through the religious dimension in the community, Khon Kaen Province, consisting of activities designed to allow tourists to experience feelings through the 5 senses: sight, sound, smell, taste, touch, and form. 3) Mechanisms for developing the competence of people in the community to be a part of sustainable community tourism management, consisting of the 4 S principles: creating motivation, creating habits, creating roles, and creating knowledge and understanding. 4) Mechanisms for developing the environment in the community to support tourism, such as organizing tourist attractions appropriately, not too many tourists, accepting only as much as can be managed, not affecting the environment of the community, convenient transportation, clear signs, good reception, clear reception, so that tourists are impressed with their visit, friendly people in the community, sufficient food, drinks, souvenirs, comfortable air, not too hot or too cold, places to rest, convenient walking around the place.

Excellent Early Childhood Education Management of Khlong Ton Sai School (Suklom Uthit) Thawi Watthana Affiliation with Bangkok

Issarakorn Suvanthip — 2024-11-30

The objective of this research was to 1) study the excellent early childhood education management of Khlong Ton Sai School (Suklom Uthit), Thawi Watthana District; Affiliation with Bangkok It is a qualitative research by studying data from documents, field visits, and in-depth interviews with relevant parties. There are 4 groups consisting of executives. Teachers, parents and school directors The instrument used in the research was a semi-structured interview method, which analyzed the data using a content-based analysis method in conjunction with a relevant literature review. The results showed that: 1) In terms of educational administration, it was found that Khlong Ton Sai School (Suklom Uthit) Thawi Watthana District, under Bangkok Able to manage the promotion of family and community participation. There is systematic management. And there is environment management for safety. 2) In terms of teachers and organizing learning experiences, it was found that Khlong Ton Sai School (Suklom Uthit) Thawi Watthana District, under Bangkok Emotional, mental, and social development are promoted and morality is cultivated. Ethics and good citizenship and promoting children in the transitional period to adapt to connections in the next grade. Promote the development of intelligence, language, and communication There is comprehensive care and development of children. 3) Regarding the quality of early childhood children, it was found that Khlong Ton Sai School (Suklom Uthit) Thawi Watthana District, under Bangkok Children develop social skills, morality, discipline and good citizenship. Children have intellectual development Learn and create and children have appropriate growth and have appropriate health habits 4) In terms of specialties, it was found that Khlong Ton Sai School (Suklom Uthit) Thawi Watthana District, under Bangkok Education is very well organized. Important basic aspects The environment is conducive to developing the quality of learning and playing. and the development of individual child potential Both general children and special children Innovation in early childhood education and learning communities

Lifestyle, Perceived Taste, Word-of-Mouth Effecting Purchase Decisions of Shabu Buffet Consumption of Nong Kham Citizens, Bangkok

Patchareewan Chomthong — 2024-11-30

The objectives of this study were to investigate: 1) a comparison of purchase decisions of Shabu buffet consumption of Nong Kham citizens, Bangkok, specified by individual factors; and 2) lifestyle, perceived taste, word-of-mouth affecting on the purchase decisions of Shabu buffet consumption of Nong Kham citizens, Bangkok. Samples in this study were 385 Nong Kham citizens, consuming Shabu buffet in Bangkok. The research instrument in this study was a questionnaire that was statistically analyzed using frequency, percentage, means, standard deviation, t-test, F-test, and multiple regression analyses.
Research findings showed that: 1) these citizens having different sex, age, status, occupation, and monthly income factors had no difference of their level of purchase decisions of Shabu buffet consumption, but these citizens having different sex, age, status, occupation, and monthly income factors had no difference of their level of purchase decisions of Shabu buffet consumption. Also, 2) word-of-mouth was at (=0.562), followed by perceived taste at (=0.202), and lifestyle was at (=0.095), together with the descriptive analytics could forecast the purchase decisions of Shabu buffet consumption of these Nong Kham citizens in Bangkok at 68.70% (R Square=0.687).

The Learning Achievement and Analytical Thinking Ability Using Inquiry-Based Learning 7e With Gallery Walk Techique in Chemistry of Mathayomsueksa 4 Studens

Wanida Nantana — 2024-11-30

The purposes of this research are to 1) compare the learning achievement in chemistry of mathayomsueksa 4 students using inquiry-based learning 7E with gallery walk technique between pretest and posttest. 2) compare the learning achievement in chemistry of mathayomsueksa 4 student using inquiry-based learning 7E with gallery walk technique between posttest with 75% of the total score. 3) compare the analytical thinking ability of mathayomsueksa 4 students using inquiry-based learning 7E with gallery walk technique between pretest and posttest. 4) compare the analytical thinking ability of mathayomsueksa 4 student using inquiry-based learning 7E with gallery walk technique between posttest with 75% of the total score. The research design employed is pre-experimental research using the one group pretest posttest design. The sample size was 34 students of the academic year 2023 in Mathayomsueksa 4 at Matthayom Si Samphaolun School, Bua Chet District Surin Province. by Cluster Random Sampling with the classroom serving as the base for random selection. The research instruments were 1) the lesson plans using inquiry-based learning 7E with gallery walk technique, 2) an achievement test and 3) an analytical thinking abilities test. The statistical methods used for data analysis were Mean, Percentage, Standard Deviation, and the t-test.
The results of the research indicate that: 1) The learning achievement in chemistry of mathayomsueksa 4 students using inquiry-based learning 7E with gallery walk technique posttest was significantly higher than pretest at 0.05 statistical level. 2) The learning achievement in chemistry of mathayomsueksa 4 students using inquiry-based learning 7E with gallery walk technique posttest was significantly higher than 75% of the total score at 0.05 statistical level. 3) The analytical thinking ability in chemistry of mathayomsueksa 4 students using inquiry-based learning 7E with gallery walk technique posttest was significantly higher than pretest at 0.05 statistical level. and 4) The learning achievement in chemistry of mathayomsueksa 4 students using inquiry-based learning 7E with gallery walk technique posttest was significantly higher than 75% of the total score at 0.05 statistical level.

Enhancing Entrepreneur Perception of Tobacco Products Information in the Operational Areas of the Chiang Mai Excise Office, Fang Branch

Athipat Ritruechai — 2024-11-30

This study was aimed at 1) analyzing the Chiangmai Area Excise Office, Fang Branch relations approaches for tobacco products and 2) designing the Chiangmai Area Excise Office, Fang Branch public relations media for tobacco products that are consistent with and appropriate to the area contexts in order to enhance entrepreneur perception of tobacco products information in the operational areas of the Chiangmai Area Excise Office, Fang Branch. This study was design research with qualitative analysis. Data were collected from in-depth interviews using an informal semi-structured interview method. The population of this study consisted of five officials of the Chiangmai Area Excise Office, Fang Branch, and ten entrepreneurs.
According to the results of the study, 1) the Excise Department's public relations approaches for tobacco products in the operational areas of the Chiangmai Area Excise Office, Fang Branch, included the use of specialized communication skills and abilities of the officials of the Chiangmai Area Excise Office, Fang Branch, by providing knowledge and understanding about tobacco products, laws, and license requirements, including inspection of legal tobacco products and requirements for tobacco sales licensees, and 2) public relations media that are consistent with and appropriate to the area contexts of the Chiangmai Area Excise Office, Fang Branch, should be visual media that makes it easy for entrepreneurs to understand through online channels.

Myths of Women in Time Travel Dramas, 2008 – 2023

Yang Chan — 2024-11-30

This article aims to analyze myths of women in nine Time Travel dramas, 2008 – 2023, applying theories of myth to study female characters in contexts of family and society.
Research findings are as the following. No matter what era, women are often taught and trained to be good women according to the ideals of a patriarchal society. In the family context, myths of women show three female statuses, a mother; a wife; and a daughter or a grand-daughter, which all are responsible for taking care of every family member. Junior females are taught to be grateful to the senior. In the society, women are molded to be a beauty, trained to prefer multiple skills in order to raise their abilities in homework, study and work. Also, women are expected to be kind; brave; polite and self-reliant. The found myths of women reflect Thai social values relating to women that have deeply implanted among Thai people and restricted Thai women in the past to the present. All myths about women encourage men and society to live happily. The myths also seem strongly associating with Thai social values; economy; politic; and social system.

The Liability from Using Discretion in Issuing Disciplinary Orders Officials Illegally: A Case Study of University Pibulsongkram Rajabhat

Phithan Saengsuriya — 2024-11-30

This thesis examines the legal liability of law enforcers within the context of the organization at Pibulsongkram Rajabhat University, focusing on unilateral intent to establish legal relationships and duties. It emphasizes the importance of discretionary power because internal laws cannot cover every situation. Granting discretion to state officials is necessary to apply the law flexibly and in line with specific facts. This allows state officials to exercise power without interference to achieve the law’s objectives and ensure case-specific justice. Misuse of discretion differs from general improper use of discretion in that it involves administrative acts that do not align with the law's intent, aiming for personal gain or public benefit not stipulated by the law. If done with corrupt or malicious intent, such misuse is severe and can lead to criminal liability, according to principles from England and France.

However, establishing criminal liability for misuse of discretion is complex. It requires determining the true intent and motivation of the actor, which are internal elements of criminal offenses, necessitating substantial evidence. Additionally, factors in substantive and procedural criminal law, and court interpretations, significantly impact prosecuting state officials who misuse their discretionary power.

A Study of Guitar Course Teaching at School of International Art in Chengdu of China

Wang Baonan — 2024-11-30

The increasing interest in guitar education underscores the desire among students to pursue higher-level studies. However, admission standards vary among universities, necessitating thorough preparation in both theoretical and practical aspects aligned with each institution's criteria.
The objectives of this study were to study guitar course teaching at the School of International Art, Chengdu, China. Qualitative research methods were used in this research. By collecting information from classroom observation and in-depth interviews with three guitar teachers as key informants. Gathering data and analyzing it for separate issues such as location, classrooms, teaching course, teaching method, tools, and examinations. To analyze and synthesize data results. The observation form and interview form that were used as tools this time have already been evaluated by experts.
The research result found that there were suitable places because they were in the central business district of Chengdu, China, which is the hub of society and convenient for learning centers. The number of teachers is sufficient to provide close guidance to students. There are four practical classrooms, digital audio workstations (DAWs), and two ensemble rooms. Each classroom consists of musical instruments and learning equipment. For guitar courses, the learning content is based on clear objectives. There is one on one method for complete activities and exercises for students to practice each time. The variety of content is comprehensive and emphasizes the benefits to students. Teachers were using the step-by-step instruction method for explanations and previews. Regular learning processes reinforce learning. Developing knowledge and learning skills in the right way so that students can improve their skills and pass exams as expected.

Time-driven Activity-based Costing and Sustainable Business Practices: A Case Study of the Restaurant in Sriracha District, Chonburi Province

Nuthawut Sabsombat — 2024-11-30

Product costing is crucial for business operations as it not only enhances operational efficiency but also strengthens long-term competitiveness. This research article thus aims to: 1) study the application of Time-Driven Activity-Based Costing (TDABC) in restaurants and classify menu items based on the Menu Engineering concept, and 2) study the level of knowledge and understanding of entrepreneurs in applying the TDABC system and sustainable business practices. This research is a qualitative study using a case study of a restaurant business in Siracha District, Chonburi Province. The researcher employed documentary analysis, Time-Driven Activity-Based Costing analysis, and in-depth interviews as tools for conducting this study. The research findings reveal that applying TDABC improves the accuracy of product cost analysis and assists in classifying menu items according to the Menu Engineering concept, which entrepreneurs can utilise for strategic business planning. However, TDABC may not be suitable for certain activities, such as depreciation and rent, as these activities may not be directly related to time. This research also found that although entrepreneurs are ready to implement TDABC, they lack sufficient understanding, which may lead to errors in product cost determination. Additionally, the business possesses the knowledge, understanding and readiness to implement sustainable practices, contributing to long-term value creation for the company, society, and the environment.

The Influence of Social Responsibility of Internet Celebrities on Brand Loyalty of Chinese Consumers in Jiangsu Province: A Case Study of Down Jacket Brand in Jiangsu Province

Xuerui Wang — 2024-11-30

With the popularity of social media, Internet celebrities have become an indispensable force in brand marketing. Not only do they promote products through their personal influence, but the socially responsible behaviors they demonstrate also have a profound impact on consumers' brand loyalty. Based on the research background, the objectives of this study were: 1) To analyze the direct relationship between the social responsibility of Internet celebrities and consumer brand loyalty; 2) To evaluate the influence of Internet celebrity social responsibility on brand trust and brand reputation; and 3) To explore the impact of brand trust and brand reputation on consumer brand loyalty and their mediating roles. The sample consisted of 368 consumers from Jiangsu Province who purchased down jacket brands through Internet celebrity live broadcasts within one year. They were selected using a random sampling method. The research instrument for data collection was structured questionnaires. Data analysis included reliability analysis, confirmatory factor analysis, path analysis, and mediation effect analysis.
The research results were found as follows: 1) Internet celebrity social responsibility has a significant positive impact on consumer brand loyalty; 2) Socially responsible behaviors of Internet celebrities significantly enhance brand trust and brand reputation; and 3) Brand trust and brand reputation positively influence consumer brand loyalty, and brand trust and brand reputation partially mediate the relationship between Internet celebrity social responsibility and consumer brand loyalty. Suggestions for brand managers include leveraging Internet celebrities with strong social responsibility records to enhance brand loyalty through improved trust and reputation.

Drum Festival in Xijiang : Cultural Protection and Tourism Development Strategies

Xianmin Wang — 2024-11-30

The objective of this study:1.To study the Drum Festival protection and tourism development SWOT analysis ; 2.To study the Drum Festival protection and tourism development SWOT strategies.Research questions:1.What are the Drum Festival protection and cultural tourism development strengths, weaknesses, opportunities, threats in Xijiang? 2. How to protect and develop tourism of Drum Festival inXijiang?This study employed field investigation method, in-depth interview method, literature research method, and SWOT analysis method.The study sample is the Xijiang Miao Village Drum Festival, with a population including 5 key information providers, 15 informal information providers, and 20 general information providers. By collecting a large amount of data and information through relevant literature, websites, field research, etc., and organizing the data and information using the SWOT model, the following conclusions were drawn:The strengths of the protection and tourism development of Xijiang Miao Village Drum Festival include: 1. Rich culture,2. Policy support, 3. Beautiful scenery; Weaknesses: 1. Insufficient promotional capabilities, 2. Limited experiential projects, 3. Unreasonable benefit distribution mechanism; Opportunities: 1. Expansion of cultural tourism market, 2. Development of cultural and creative industries, 3.Utilization of digital technology.;Threats: 1. External cultural influences, 2. Uncontrollable factors, 3. Over-commercialization.The SWOT Strategies for the protection and tourism development of the Xijiang Miao Village Drum Festival is as follows: 1.SO Strategies: Utilize rich culture to create immersive cultural experience projects; WO Strategies: Optimize the benefit distribution mechanism. WT Strategies: Protect the authenticity of culture; ST Strategies: Promote the drum festival through various media, enhance the competitiveness of the scenic area, and cultivate cultural heritage practitioners.In the summary and discussion, this study referenced previous research findings, conducted a comprehensive SWOT analysis of the Xijiang Miao Village Drum Festival, and proposed strategies for protection and cultural tourism development.

Development of participatory Buddhist tourism routes In the area of Phra That Yaku, Kamalasai District, Kalasin Province

Phramaha Natthabhan Sudassanavibhãnĩ — 2024-11-30

he research study on “Development of Participatory Buddhist Tourism Routes in Phra That Yaku, Kamalasai District, Kalasin Province” aimed to 1) study the history and value of Buddhism in Phra That Yaku, Kamalasai District, Kalasin Province, 2) survey the status of participatory Buddhist tourism in the Buddhist dimension in Phra That Yaku, Kamalasai District, Kalasin Province, and 3) to upgrade Buddhist tourism in Phra That Yaku, Kamalasai District, Kalasin Province. This research was a mixed method research, quantitative research, calculating the appropriate sample size for the research using Taro Yamane’s formula at 400 monks/person, and qualitative research, in-depth interviews using an interview form to collect data in the target group of 12 monks/person, which was a survey research and in-depth interviews with key informants. The researcher was able to analyze the results of the data analysis.
The research results found that
1. History on the dimensions of people, time, place and analysis of the value in the dimension of Buddhism in the area of Phra That Yaku, Kamalasai District, Kalasin Province found that Kalasin Province is a country with cultural and religious diversity. Neutrality and flexibility in accepting and adapting to other cultures make tourism diverse and interesting from the online world in contrast to the offline world because it is actually created by human hands. Tourist attractions are very important because they are beautiful in architecture and have historical and religious significance. Culture and art Tourism provides good opportunities to experience local culture. Visiting performances of arts and crafts created by villagers Participating in activities related to local culture such as national festivals, religious festivals and local festivals Supporting community tourism helps promote local development and generate income for communities in various areas, which distributes income and promotes the prosperity of tourism communities that are responsible for the environment.
2. The process of participation in the Buddhist dimension in the area of Phra That Yaku, Kamalasai District, Kalasin Province found that 173 males, accounting for 56.8 percent, most of the people were between 36 and 45 years old, 144 people, accounting for 36.9 percent, were married, 198 people, accounting for 49.5 percent, most of them had bachelor's degrees, 153 people, accounting for 38.3 percent, and were merchants, 196 people. The overall was at a high level, the overall was at a high level ( = 3.98). The overall integration of tourism behavior was at a high level ( = 3.87). People of different genders, different ages, different education, different marital status, different occupations, and different monthly incomes affected the development of participatory Buddhist tourism routes in the area of Phra That Yaku, Kamalasai District, Kalasin Province. The overall was different. Therefore, the hypothesis is accepted. People have different social structure behaviors, different educational institutions, different political behaviors, religious behaviors/arts/traditional cultures, and the development of participatory Buddhist tourism routes. In the area of Phra That Yaku, Kamalasai District, Kalasin Province, by integrating tourism behavior, the overall picture is different, so the hypothesis is accepted.
3. Buddhist tourism routes in Phra That Yaku area, Kamalasai District, Kalasin Province, by community participation, found that organizing exhibitions related to important Buddhist days, organizing activities on important days of the monarchy, such as making merit by offering alms, preaching sermons, organizing meditation, candlelight processions, organizing exhibitions related to royal duties, organizing activities on important days according to traditions/localities, such as making merit by offering alms, preaching sermons, practicing meditation, activities promoting culture/traditions, organizing exhibitions to disseminate knowledge related to important days of traditions/target localities.

The Development of Poetry Writing Ability and Learning Engagement of Prathomsuksa 6 Students by Using the Close Reading and Writing Process of Timmermans and Johnson

Attawut Yongthaisong — 2024-11-30

The objectives of this study were 1) to study the poetry writing ability after using the Close Reading and Writing Process of Timmermans and Johnson , and 2) to compare learning engagement before and after using the Close Reading and Writing Process of Timmermans and Johnson. The purposive sampling group consists of 14 students in Prathomsuksa 6. The tools used consisted of 1) the poetry writing ability test and 2) the learning engagement questionnaire. The statistics used to analyze the poetry writing ability posttest and learning engagement score were mean (M), standard deviation (SD), and t-test dependent. The results found that 1) the poetry writing ability was equal to M = 84.39, SD = 7.91, and significantly higher than the criteria set at.05 level, and 2) the learning engagement after using Timmermans and Johnson's Close Reading and Writing Process for Writing Poetry (M = 4.29, SD = 0.15) was higher than before using it at the statistically significant level. 05.

The semantic framework of polysemous Chinese word "bao" and its formation cognitive mechanism

Xiaoying Nong — 2024-11-30

This paper takes the polysemous Chinese word "bao" as its subject, and uses the framework semantic analysis method to describe the 13 meanings of "bao" in terms of its semantic frames. Based on the theory of image schema, it explains the basis and reasons for the polysemy of the packaging verb "bao," explores the mechanism of the formation of its polysemous word system, and investigates the ways in which "bao" generates its polysemy, including path schema, container schema, behavior metonymy, and metaphor. It also offers teaching suggestions for the polysemous word "bao" in international Chinese teaching.