Factors Enabling Commercial Environment Of Chinese Musical Creation

Authors

  • Gege Wan Shinawatra University
  • Eksiri Niyomsilp Shinawatra University

Keywords:

Enabling Environment Factors, Commercial Environment, Chinese Musical Creation

Abstract

This research focused on examining the factors enabling the commercial environment of Chinese musical creation. Influenced by the trend of art industrialization, the creation of Chinese music has shifted towards marketization. The research objectives aimed to investigate the factors related to construction, production, management, and consumption within the commercial environment of Chinese musical creation. Through the analysis of these factors, the author has formed opinions on the dynamic relationship between aesthetic form and production, cultural industry clusters, and consumption within the Chinese musical business environment. Data from relevant research participants were collected using a mixed research method. These findings have significantly contributed to the development of Chinese musicals, providing valuable strategies for enhancing the commercial environment.

References

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Published

2023-12-22

Issue

Section

Research Articles