The influence of digital media art on graphic design under new media era

บทคัดย่อ

With the continuous development of the new media era, digital media art is increasingly integrated into the graphic design industry and is reshaping the way of design. This research aims to explore the influence of digital media art on graphic design in the new media era, and to make suggestions for the sustainable development of graphic design in the new media era. The research methodology employed in this study is a mixed method that includes qualitative and quantitative data collection. Data were collected using convenient sampling and questionnaires from 272 college students majoring in graphic design and digital media art at Xi'an Academy of Fine Arts and a semi-structured interview of 12 workers and educators in the field of graphic design and digital media art. In this study, the researcher used descriptive statistical methods to analyze the data and used inferential statistical methods including Pearson correlation analysis and multiple regression analysis to test the hypotheses.

The findings of the descriptive analysis show that the majority of the interviewees are women, and most of them are freshmen, freshmen and sophomores, and they are more concerned about the fields of digital media art and graphic design. A series of results of this study show that the four dimensions of digital media art (characteristic value, benefit value, education value and culture value) have a significant impact on graphic design, new media art has a significant impact on graphic design and there are significant influences between digital media art and new media era.