Business Approach of Internet of Things of Private Business Sector

Abstract

This research aimed to; 1) study the characteristics of internet usage behavior, 2) study factors for internet of things of private business sector, 3) analyst relationship between the characteristics of people’s internet usage behavior and study factors for internet of things of private business sector, 4) propose business approach of internet of things of private business sector.  Research methodology was mixed method, qualitative metrology by In-depth interview 5 key informants who were executives of internet business and focus group to complete the business approach of internet of things of private business sector, via accidental sampling 385 respondents. The research instrument was questionnaire. Statistic used for analysis were frequency, percentage, means, standard deviation, ranking, Pearson product-moment correlation coefficient, and multiple regression analysis.

The research results were as follows: 1) characteristics of  internet usage behavior at a moderate level were activities popular use of the internet, and  internet of things media consumption respectively, 2) factors for internet of things of private business sector at a very high important level were household control system, and smart heal system, but precision agriculture, industry, marketing system, logistics system and transportation management, energy and utilities management system at a high important level  respectively, 3) characteristics of people’s internet usage behavior were at a  high relationship with factors for internet of things of private business sector classified by marketing system, precision agriculture, and smart heal system, but other factors at a low relationship, 4)  business approach of internet of things of private business sector were marketing system, smart heal system, energy and utilities management system, logistics system and transportation management, industry, household control system, and  precision agriculture, these factors prophesy the business approach of internet of things of private business sector of 60.8 %  at statistically significant level .05