Analysis of content articles In the Journal of Social Communication Innovation, Srinakharinwirot University

Abstract

            This study aims to analyze the characteristics of academic articles and research articles published in the Journal of Social Communication Innovation during 2014-2024. Bibliometric analysis and content analysis were employed to examine the attributes of the articles, the profiles and areas of expertise of the authors, the research methodologies used, and the extent to which the articles align with the Sustainable Development Goals (SDGs). A total of 298 articles were reviewed. The findings reveal that most publications were research articles (77.60%), while academic articles accounted for 22.40%. Nearly half of all articles (48.00%) had a single author, and the majority of lead authors were academics or those holding academic positions (77.90%). In addition, 61.70% of the articles were authored by individuals outside Srinakharinwirot University, indicating the journal’s openness to external scholarly contributions. Regarding disciplinary expertise, the largest proportion of articles (42.30%) was associated with information technology and communication studies. Qualitative research was the most frequently used methodology (40.60%). Concerning SDG alignment, the economic dimension was addressed most frequently (40.30%). At the level of specific targets, SDG 9-Industry, Innovation, and Infrastructure-was the most prominently featured (19.80%). The chi-square test further showed a statistically significant relationship between the disciplinary domain of the articles and their SDG focus (p<0.001), with a moderate effect size (Cramer’s V=0.316). This indicates that the authors’ areas of expertise play a key role in shaping the direction of research toward different SDG priorities. Overall, this study highlights the diversity of scholarly work within the field of social communication innovation and reflects the increasing emphasis on technology, innovation, and sustainable development in contemporary academic research.