The Journal of Sirindhornparidhat

From Rhetoric to Reality: Gender-Responsive Biodiversity Planning Under the Kunming-Montreal Framework-Lessons for Thailand’s 5th NBSAP

Arongkot Khosshasarn — Mon, 22 Jun 2026 00:00:00 +0700

International biodiversity governance has witnessed a remarkable proliferation of gender-equality rhetoric over the past two decades, culminating in Target 23 of the Kunming-Montreal Global Biodiversity Framework (KM-GBF)-the first standalone gender target in a multilateral environmental agreement. Yet a persistent gap separates this normative ambition from the reality of national implementation. Only 14 percent of countries include gender equality as a guiding principle in their National Biodiversity Strategies and Action Plans (NBSAPs), and a mere 4 percent recognize women as agents of change rather than passive beneficiaries. This article interrogates this rhetoric-reality divide through a comparative analysis of NBSAP experiences from Brazil, Mexico, Costa Rica, Colombia, India, and Canada, and evaluates the extent to which Thailand’s 5th National Biodiversity Action Plan (2023–2027) translates gender commitments into actionable policy. The findings reveal that while Thailand has aligned its Plan with the KM-GBF; The Kunming-Montreal Global Biodiversity Framework and acknowledged women’s participatory roles, the Plan lacks dedicated gender targets, sex-disaggregated indicators, and institutional mechanisms present in leading countries. Drawing on international lessons, this article proposes a pathway for Thailand to move from rhetorical inclusion to substantive gender-responsive biodiversity governance.

Suvarnabhumi: A land of legend and tales or a historical fact?

Banchuen Nakkanrian, winyou Kinasen, Manop Nakkanrian — Mon, 22 Jun 2026 00:00:00 +0700

This academic article aims to study and interpret Suvarnabhumi across five dimensions: legends and stories, archaeological evidence, literary evidence, historical facts and interpretive gaps. Content analysis of relevant documents and data is used to propose a comprehensive understanding of Suvarnabhumi. The findings reveal that:

The term “Suvarnabhumi” does not refer to a kingdom but rather to a “period” or “civilization” in Southeast Asia, which flourished as a center for maritime trade between India and China during the 3rd-9th centuries CE. Archaeological evidence found in ancient port cities, such as Khao Sam Kaeo and Khlong Thom, confirms the region's role as a global trade hub.

Suvarnabhumi also features religious legends found in ancient scriptures, particularly those related to the spread of Buddhism by the Venerable Sonathera and Venerable Uttarathera. This led to the region being regarded as the “Golden Land” or sacred land.

Today, Suvarnabhumi is viewed as an interpretive gap, open to diverse meanings, be it geographical, political or symbolic of pride in the region's shared history and culture. This name remains a shared heritage that promotes study and cooperation among Southeast Asian countries.

Decentralization and Local Development an Analysis of The Efficiency of Thai Local Government

Auntittha Aksornsri, Wanchai Saengsuwan, Sarawich Wongsaad — Mon, 22 Jun 2026 00:00:00 +0700

This academic article aims to analyze the relationship between decentralization and local development and to assess the effectiveness of local government in Thailand. The study found that despite Thailand's efforts to decentralize for over two decades, true decentralization remains limited, particularly in the dimensions of fiscal authority and policy decision-making power. Structural problems, including the overlap of powers between central, regional, and local governments, as well as financial and personnel issues, directly impact the efficiency of local administration and the quality of public services. Serious structural reforms, amendments to laws to guarantee fiscal independence, and the promotion of good governance and public participation are crucial for sustainable local development. Decentralization, a reform of the public administration system, aims to transfer powers, responsibilities, and resources from the central government to local governments to better align public administration with the context and needs of the local population. In Thailand, decentralization has been actively promoted. Regarding the efficiency of local government organizations, those with strong budgetary and personnel capabilities tend to develop higher quality public services, while many smaller Thai local governments suffer from resource shortages, leading to disparities between localities. While local elections and community mechanisms have opened up more opportunities for public participation, in practice, participation remains limited to a "listening to opinions" level. Finally, the study examines the effectiveness of good governance, including local political issues, patronage systems, and transparency in budget spending. This remains an obstacle to the efficient management of many local government organizations.

The Application of Moderated Serial Mediation Models in Organizational Research: From Linear Relationship Concepts to Conditional Mechanisms

Taisith Kruasom — Mon, 22 Jun 2026 00:00:00 +0700

This academic article aims to explain the principles and application of moderated serial mediation models in organizational research. It argues that this model provides a useful methodological framework for moving beyond linear explanations of relationships between variables toward a deeper understanding of mechanisms, sequences, and conditional effects. The application of this model enables researchers to explain how an independent variable influences an outcome variable through specific mediating mechanisms, how these mechanisms operate sequentially, and under what conditions the relationship becomes stronger, weaker, or changes in nature. This article presents an illustrative conceptual framework linking leader personality orientation, strategic leadership behavior, organizational culture and norms, strategic organizational adaptability, and employee proactivity. The main advantage of the moderated serial mediation model is that it enhances the explanatory power of organizational research by capturing complex processes that cannot be fully understood through direct-effect models alone. It also helps researchers formulate more theoretically meaningful hypotheses by clarifying the roles of mediators and moderators within the same framework. However, the model also has limitations. It may be overused or misapplied if researchers add mediators or moderators without sufficient theoretical justification, or if they interpret cross-sectional findings as causal evidence. Therefore, the article suggests that the application of moderated serial mediation models should be guided by theoretical clarity, appropriate analytical methods, data suitability, and cautious interpretation. When applied carefully, this model can help organizational research better reflect the complexity of contemporary organizations, where individual characteristics, leadership behavior, organizational culture, and contextual conditions interact in shaping organizational outcomes.

Movement Tactics of Social Movements and Political Party Movements in Parliament

Mon, 22 Jun 2026 00:00:00 +0700

This academic article aims to analyze the roles and movement tactics of Thai political parties within the context of the parliamentary system and social changes in the digital era. Using documentary research methods to review concepts, theories, and relevant laws, the study finds that political parties serve as an index of democratic quality, acting as intermediaries linking public will to policy decisions. Currently, Thai political parties have evolved from mere electoral mechanisms into components of “social movements” to cope with structural and constitutional constraints. Key tactics include utilizing new public spaces via social media for mass mobilization and employing parliamentary dissolution as a tool for political re-legitimation during crises of faith. Recommendations emphasize building transparent political party institutions and opening spaces for civil society movements within the framework of law and human rights to ensure long-term democratic stability.

Strategies of Social Movement Mobilization in Thailand: A Case Study of Youth-Led Movements

Mon, 22 Jun 2026 00:00:00 +0700

The research on the movement strategies of Thai political parties within the parliamentary system and social changes in the digital era reveals that the roles of political parties and social movements are driven by a systematic problem-solving process based on Logical Thinking. This approach focuses on establishing frameworks and clear goals to achieve outcomes under limited resources. A key component is the analysis of the Political Opportunity Structure (POS), which represents the external environment influencing the success of movements. In the Thai context between 2014-2021, the political structure exhibited high unity and stability due to the foundations laid by the Constitution of the Kingdom of Thailand, B.E. 2560 (2017). Specifically, Section 65 mandates a National Strategy as a goal for sustainable development, serving as a framework for various national plans. Consequently, political parties must function as Pressure Groups to influence or compel changes in state policies for their group’s benefit. Simultaneously, they have adapted their strategies toward political communication in the digital age through New Media concepts. This involves “peer-to-peer” communication that allows citizens to access and disseminate content independently via online networks, such as using hashtags for political mobilization. These tactics align with the Logic of Connective Action, enabling movements to transcend geographical and temporal constraints while fostering a Public Sphere for the free exchange of ideas and criticism on public interests. However, amidst ideological struggles under the principle that sovereign power belongs to the Thai people according to Section 3 of the Constitution, political parties face challenges from political economy mechanisms that attempt to limit public perception within the frameworks defined by the elite. Therefore, the movement strategies of Thai political parties represent a coordination between legal movements within the parliamentary system and the creation of alternative spaces through digital media to establish legitimacy in presenting policies to society.

Efficiency Study of Finance and Accounting Operations, College of Social Communication Innovation, Srinakharinwirot University

jitpaporn ketpadit — Mon, 22 Jun 2026 00:00:00 +0700

This study aimed to (1) examine the level of satisfaction with financial and accounting services and the level of performance efficiency of financial and accounting operations at the College of Social Communication Innovation, Srinakharinwirot University; (2) compare opinions on the performance efficiency of financial and accounting operations based on demographic characteristics; and (3) investigate the relationship and predictive influence of satisfaction with financial and accounting services on the performance efficiency of financial and accounting operations. The sample consisted of 68 academic and supporting staff members of the College of Social Communication Innovation, Srinakharinwirot University. The research instrument was a questionnaire developed based on the conceptual framework of the study, with acceptable reliability. Data were analyzed using descriptive statistics, including mean and standard deviation, and inferential statistics, including independent t-test, one-way ANOVA, Pearson’s correlation, and enter multiple regression analysis. The results indicated that the overall level of satisfaction with financial and accounting services was high. Among the dimensions of satisfaction, satisfaction with service personnel received the highest mean score, followed by service processes and procedures, and public relations. The overall performance efficiency of financial and accounting operations was found to be at a moderate level. Differences in opinions regarding performance efficiency were found across certain demographic characteristics, including age, job position, educational level, and length of work experience, with statistical significance at the 0.05 level in some aspects. Furthermore, the findings revealed that satisfaction with financial and accounting services in all three dimensions was positively correlated with overall performance efficiency at a statistically significant level. However, the results of the multiple regression analysis showed that only satisfaction with public relations had a statistically significant predictive effect on performance efficiency, while satisfaction with service processes and procedures and satisfaction with service personnel did not show a significant influence. This suggests that clear, comprehensive, and up-to-date communication of financial and accounting information plays a crucial role in reducing operational errors and enhancing the overall performance efficiency of the organization.

The Role of Admission Teams Extends Beyond Student Recruitment, as They Contribute Significantly to Institutional Sustainability and the Enhancement of Institutional Reputation

Ntapat Worapongpat — Mon, 22 Jun 2026 00:00:00 +0700

This research aimed to: (1) develop infographic-based media on the impacts of improper garbage disposal, (2) evaluate the efficiency of the developed media, and (3) examine students’ satisfaction toward the media. The sample consisted of 120 students from Wat Sawang Arom School, selected using purposive sampling. The research instruments included an infographic media set, an expert evaluation form, and a satisfaction questionnaire. Data were analyzed using mean and standard deviation. The results revealed that: (1) the developed infographic media was designed as a poster using graphic design tools such as Canva and Photoshop, integrating images, symbols, and concise text to communicate the impacts of improper garbage disposal; (2) the efficiency of the media met the standard criterion (80/80), indicating a high level of effectiveness; and (3) students’ satisfaction toward the media was at a high level, showing that the content was clear, engaging, and easy to understand. These findings suggest that infographic media is an effective educational tool for enhancing students’ awareness and promoting responsible behavior regarding waste management.

Analysis of content articles In the Journal of Social Communication Innovation, Srinakharinwirot University

Nattanan Suwongsa — Mon, 22 Jun 2026 00:00:00 +0700

This study aims to analyze the characteristics of academic articles and research articles published in the Journal of Social Communication Innovation during 2014-2024. Bibliometric analysis and content analysis were employed to examine the attributes of the articles, the profiles and areas of expertise of the authors, the research methodologies used, and the extent to which the articles align with the Sustainable Development Goals (SDGs). A total of 298 articles were reviewed. The findings reveal that most publications were research articles (77.60%), while academic articles accounted for 22.40%. Nearly half of all articles (48.00%) had a single author, and the majority of lead authors were academics or those holding academic positions (77.90%). In addition, 61.70% of the articles were authored by individuals outside Srinakharinwirot University, indicating the journal’s openness to external scholarly contributions. Regarding disciplinary expertise, the largest proportion of articles (42.30%) was associated with information technology and communication studies. Qualitative research was the most frequently used methodology (40.60%). Concerning SDG alignment, the economic dimension was addressed most frequently (40.30%). At the level of specific targets, SDG 9-Industry, Innovation, and Infrastructure-was the most prominently featured (19.80%). The chi-square test further showed a statistically significant relationship between the disciplinary domain of the articles and their SDG focus (p<0.001), with a moderate effect size (Cramer’s V=0.316). This indicates that the authors’ areas of expertise play a key role in shaping the direction of research toward different SDG priorities. Overall, this study highlights the diversity of scholarly work within the field of social communication innovation and reflects the increasing emphasis on technology, innovation, and sustainable development in contemporary academic research.

Formal English Translation: Promoting Transformational Leadership Among Local Administrators in Local Administrative Organizations within Mueang District, Maha Sarakham Province

Ntapat Worapongpat — Mon, 22 Jun 2026 00:00:00 +0700

This research aimed 1) to examine the current conditions, desired conditions, and needs regarding transformational leadership among local government administrators in Mueang District, Maha Sarakham Province, and 2) to develop a program designed to enhance transformational leadership for these administrators. A mixed-methods approach was employed, utilizing questionnaires, interviews, and evaluation forms as research instruments. The sample consisted of local government executives including mayors, chief executives, permanent secretaries, and department heads of local administrative organizations selected through stratified random sampling based on the Krejcie and Morgan sample size determination at a 0.05 error level. Quantitative data were analyzed using descriptive statistics including percentage, mean, standard deviation, and the Priority Needs Index (PNI), while qualitative data were analyzed using content analysis. The results indicated that (1) the current level of transformational leadership among local administrators was moderate, whereas the desired level was rated at the highest level, resulting in high developmental needs across all dimensions. The highest need was identified inthe area of innovative local administration. (2) The developed enhancement program consisted of five components: principles, objectives, four developmental modules (1) strategic local governance, (2) inspirational leadership and visioning, (3) intellectual stimulation and public service innovation, and (4) community participation and local governance and development methods based on the 70:20:10 framework. Program evaluation included pre–post assessments, competency assessments, and satisfaction surveys, showing high levels of overall appropriateness and feasibility.

Development of a Computer Program Preparation Process for Computer Laboratory Instruction at the College of Social Communication Innovation, Srinakharinwirot University

Aekchai Sanguanngam — Mon, 22 Jun 2026 00:00:00 +0700

The research titled “Development of a Computer Program Preparation Process for Computer Laboratory Instruction at the College of Social Communication Innovation, Srinakharinwirot University” aimed to 1) develop a computer software preparation process for laboratory-based instruction and 2) examine user satisfaction with the developed process. The study applied the concept of Business Process Management (BPM) as a framework to improve the operational workflow of software preparation in computer laboratories. Data were collected from lecturers, instructors, staff members, and students who use the computer laboratory. The research instrument was a questionnaire on users’ opinions regarding the use of the computer laboratory. Data were analyzed using descriptive statistics, including mean and standard deviation.

The results indicated that the developed software preparation process improved the systematic management of software in the computer laboratory. Overall user satisfaction was at a high level. However, some issues were identified, including insufficient software licenses, system instability, and network connectivity problems. The findings suggest that applying BPM can enhance the efficiency of software management and support more effective teaching and learning in computer laboratories.

Motivation in Performing Duties of Personnel, Mahamakut Buddhist University, Sirindhornrajavidyalaya Campus

Manop Nakkanrian, Phramaha Weerachat Potha, Banchuen Nakkanrian — Mon, 22 Jun 2026 00:00:00 +0700

This research article aims to 1) study the motivation of personnel at Mahamakut Buddhist University, Sirindhornrajavidyalaya Campus, in performing their duties, 2) compare the motivation of personnel in performing their duties, classified according to their basic personal factors and 3) study the problems and solutions in performing the duties of personnel. The research is quantitative, using questionnaires as the research instrument. The sample group consisted of 76 administrative/academic and support staff. Data were analyzed using frequency, percentage, mean, standard deviation, t-test, one-way ANOVA and pairwise comparisons using the Scheffé method. The research instrument had a reliability coefficient of 0.93.

The research results showed that 1) the overall motivation of personnel in performing their duties was at a moderate level. When considering each aspect, the aspect of job characteristics had the highest mean, at a high level, followed by the aspect of job achievement, at a high level and the aspect of compensation and welfare, which had the lowest mean, at a moderate level. 2) The hypothesis testing results revealed that personnel with different genders, religious statuses, ages, occupations and years of service did not differ significantly in their overall motivation to perform their duties. And 3) personnel feedback indicated that compensation and welfare did not meet civil service standards and were insufficient for a decent standard of living. Therefore, improvements should be urgently made to meet the established criteria. The research results yielded a conceptual model called the MBU.SRC. Model.