Korean Language and Cultural Studies Journal https://so06.tci-thaijo.org/index.php/klcj <p style="box-sizing: border-box; margin: 15px 0px; color: #333333; text-shadow: transparent 0px 0px 0px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-weight: 400; font-stretch: normal !important; font-size: 14px; line-height: 1.5 !important; font-family: Prompt, Arial, Helvetica, sans-serif, Geneva !important; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;"><strong>Korean Language and Cultural Studies Journal</strong></p> <p style="box-sizing: border-box; margin: 15px 0px; color: #333333; text-shadow: transparent 0px 0px 0px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-weight: 400; font-stretch: normal !important; font-size: 14px; line-height: 1.5 !important; font-family: Prompt, Arial, Helvetica, sans-serif, Geneva !important; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;">ISSN 3027-6640 (Online)<br />Last updated 23 December 2024</p> <p style="box-sizing: border-box; margin: 15px 0px; color: #333333; text-shadow: transparent 0px 0px 0px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-weight: 400; font-stretch: normal !important; font-size: 14px; line-height: 1.5 !important; font-family: Prompt, Arial, Helvetica, sans-serif, Geneva !important; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;"> </p> <p>Korean Language and Cultural Studies Journal is an annual academic journal (1 issue each year).</p> <p><br />The Editorial Board of Korean Language section, the Eastern Languages Department, Faculty of Humanities, Kasetsart University, aims to promote distinguished works of lecturers, researchers, academics, students, and any interested individuals, and to encourage knowledge exchange in Korean language and cultural studies.</p> <p><br />The Editorial Board of the Korean Language and Cultural Studies Journal welcomes submissions of the following manuscripts written in Thai, English and Korean: research articles, non-research academic articles, review articles, or book reviews. Each contribution must address issues in Korean language, literature, history and culture.</p> ภาควิชาภาษาตะวันออก คณะมนุษยศาสตร์ มหาวิทยาลัยเกษตรศาสตร์ en-US Korean Language and Cultural Studies Journal 2697-6382 "A Human Court": When Android Pleads https://so06.tci-thaijo.org/index.php/klcj/article/view/268305 Jirawut Kitkarul Copyright (c) 2023 Korean Language and Cultural Studies Journal 2023-12-26 2023-12-26 5 1 155 165 ถ้อยแถลงจากบรรณาธิการ https://so06.tci-thaijo.org/index.php/klcj/article/view/269840 Paphonphat Kobsirithiwara Copyright (c) 2023 2023-12-26 2023-12-26 5 1 I XIV สารบัญ https://so06.tci-thaijo.org/index.php/klcj/article/view/269841 Paphonphat Kobsirithiwara Copyright (c) 2023 2023-12-26 2023-12-26 5 1 XV XVI The Study of Contextual Meaning of The Name “訓民正音” through The Relevant Articles Recorded in《朝鮮王朝實錄》 https://so06.tci-thaijo.org/index.php/klcj/article/view/266021 <p>This article aims to explore the historical background of the period when the term “訓民正音” was created in order to understand the meaning of the name “訓民正音”. To consider the social context of the era and take a bird's-eye view of the social and cultural background at the time of “訓民正音” emergence in order to provide the fundamental data for the study of “한글생활사”. Considering the relationship of “訓民正音” and “諺文”, this research mainly focuses on the historical event “Presentation of petition against 諺文”. It was an important event at that time which related to the creation of new calligraphy. This research also investigated the processes of “Invention”, “Presentation of petition” and “Proclamation” recorded in the “The True Record of the Joseon Dynasty chronicles《朝鮮王朝實錄》”</p> <p>Analyzing the related contexts of the messages recorded in the chronicles, it was found that “諺文” was a name that better expressed King Sejong's intentions and wills than “訓民正音”, but “訓民正音” was a name that closed to the perspective of the scripts presented by the petitioners who opposed to the use of newly invented scripts. After King Sejong had to face the petition, therefore, the name “訓民正音” was used instead of “諺文” in order to compromise with the nobles.</p> Kanokwan Sarojna Copyright (c) 2023 Korean Language and Cultural Studies Journal 2023-12-26 2023-12-26 5 1 102 126 A study on the development of direct investment from the Republic of Korea in the Socialist Republic of Vietnam from 2009-2022 https://so06.tci-thaijo.org/index.php/klcj/article/view/266962 <p>Over the past decade, it is undeniable that Vietnam's economy has grown rapidly, transitioning from a low-income country to a middle-income country. It has maintained an average economic growth rate of 6-7 percent per year. One of Vietnam's outstanding economic growth sectors is the foreign direct investment (FDI) sector, which is considered the main driving force behind Vietnam's outstanding economic growth at present. Among the countries worldwide that invest in this sector, South Korea has been one of Vietnam's top investor countries since Vietnam opened up to foreign investment in 1986 through the Đổi Mới policy, eventually becoming Vietnam's largest investor country in 2014. Since 2009, Vietnam and South Korea have been elevating their relationship to a strategic partnership. Furthermore, the signing of the Vietnam-Korea Free Trade Agreement (VKFTA) in 2015 played a pivotal role in contributing to the surge in the value of South Korean direct investments in Vietnam. With this in mind, the purpose of this research is to study the evolution of South Korean direct investment in Vietnam from 2009 to 2022. The aim is to comprehend the growth of South Korean investment in Vietnam and evaluate the current investment landscape.</p> Pisit Amnuayngerntra Copyright (c) 2023 Korean Language and Cultural Studies Journal 2023-12-26 2023-12-26 5 1 1 22 Study of Nationalism and Korean Democratization: 1987-1993 https://so06.tci-thaijo.org/index.php/klcj/article/view/267349 <p>This study aimed to examine the factors that contributed to the consolidation of democracy in Republic of Korea (South Korea) during 1987-1993. The research employed the threshold definition of the consolidation of democracy as avoiding a democratic breakdown and focused on an expression of South Korean nationalism during this period that influenced the civil movement within and outside the National Assembly. It also minimized the risk of democratic collapse and stabilized the democratic government. According to the findings, the South Korean people diverted their focus to the new expression of nationalism. When the country was falling into authoritarianism and coup d’états, the growing unease of the civilians led to dissatisfaction with the U.S. government that had worked with the South Korean government. As a consequence, the people focused on anti-Americanism. After the transition to democracy in 1987, negative sentiment toward foreign countries declined, while the pride of the nation was on the increase due to the Seoul Olympic Games in 1988, Nordpolitik, economic success, and democratization during the end of the Cold War. These aspects evaluated South Korea’s status in the national arena and made it become one of the world's leaders. Furthermore, South Korean success was an undercurrent that favored Roh Tae-woo’s administration and allowed Roh Tae-Woo to finish his term without any intervention by an external power and in a peaceful transition to the new government. This was a success in avoiding the democratic breakdown in the Roh Tae-Woo era.</p> Nura-arnis Kitkongpat Saikaew Tipakorn Copyright (c) 2023 Korean Language and Cultural Studies Journal 2023-12-26 2023-12-26 5 1 23 49 Republic of Korea’s Digital Media Participatory Cultural Public Diplomacy Policy https://so06.tci-thaijo.org/index.php/klcj/article/view/263838 <p>This study mainly investigates the role of the Korean government in promoting participatory public diplomacy policies. According to recent research, Korean government agencies have implemented specific public diplomacy policies to promote K-content by enabling the public to participate. Major agencies of the Korean government that pursue a ‘citizen diplomacy’ policy through a foreign-participatory cultural public diplomacy policy using digital media include the Ministry of Foreign Affairs and the Ministry of Culture, Sports and Tourism. As a result of analyzing research results based on The Three Layers of Public Diplomacy framework, according to Cowan and Arsenault (2008), Korea's public diplomacy is characterized by a collaboration layer, which is evaluated as the most effective method. Because it is a bilateral communication, it means that people from different cultures are connected through mutual exchange, focusing on relationships with foreigners. Therefore, various activities under Korea's inclusive public diplomacy policy are expected to play an important role in developing and spreading Korean culture through public-private cooperation.</p> Jirasin Thinbang Kirtsiri Suthanya Copyright (c) 2023 Korean Language and Cultural Studies Journal 2023-12-26 2023-12-26 5 1 50 78 Relationship of the main characters and the image of Paris in Park Shin-Yang’s Sweetheart https://so06.tci-thaijo.org/index.php/klcj/article/view/267730 <p>This article aims to study the image of a metropolitan city on the relationship of the main characters in Park Shin-Yang’s <em>Sweetheart</em>. This research applies the approach about the interaction of urban people and images of the city. The results of the study revealed that the location dimension is important to the plot and connected to the relationships of the characters. In this novel <em>Sweetheart</em>, Seoul is a place that traps male characters in the confines of family, career and social image. He broke away from Korean traditions so living in Paris was his freedom. Truly, places and the social conditions of those places have meanings that reflect the people who live there. But in the end, the characters who seek freedom by changing locations are unable to find true freedom. That was because he chose to escape again and confined himself to the woman he loved who had run away from him. Therefore, the places in Paris for him became a memory box. It was a trap from which he could not escape and he still had to be stuck in the loop of searching for love forever.</p> Supatcharee Manatat Copyright (c) 2023 Korean Language and Cultural Studies Journal 2023-12-26 2023-12-26 5 1 79 101 A Study of Korean terms of address choice in response to speaker’s attitude in the discourse context https://so06.tci-thaijo.org/index.php/klcj/article/view/268269 <p>This research investigates how Korean terms of address are varied according to the speaker's attitude in the same speaker/listener relationship by comparing the honorific choices of Korean mother-tongue speakers and Thai Korean language learners. The term of address is one of the most challenging areas for foreigners in learning Korean language because they are presupposed to understand the sociocultural context of a language. The term of address is an essential mechanism for identifying the relationship between speakers and listeners. However, between the same speakers and listeners, the terms of address might be varied depending on the context. Until now, there has been a need for further research in Korean language education which examines the changes of terms of address due to the changes in speakers' attitudes in such discursive contexts. Therefore, this study aims to investigate how the choice of terms of address are varied according to the speaker's attitude by focusing on Korean mother-tongue speakers and Thai Korean language learners. For this purpose, 30 undergraduate and graduate students in the Republic of Korea and 30 undergraduate students who are studying Korean language in Thailand are surveyed. To determine how these target groups address names in 'neutral', 'friendly', and 'unfriendly' situations. This research also aims to find out what names Thai students employ in Thai language in the same situations so that we could examine the choice of names from a cross-cultural perspective. The study reveals that Korean mother tongue speakers’ choice of terms of address are varied widely in response to the changes of the speaker's attitude. Thai Korean language learners are different from Korean mother tongue speakers in their choice of titles, indicating that their native mother language influenced them.</p> <p><strong> </strong></p> Hyeseon Jeong Copyright (c) 2023 Korean Language and Cultural Studies Journal 2023-12-26 2023-12-26 5 1 127 154 ข้อแนะนำในการส่งบทความเพื่อตีพิมพ์ในวารสารภาษาและวัฒนธรรมเกาหลีศึกษา https://so06.tci-thaijo.org/index.php/klcj/article/view/269842 Paphonphat Kobsirithiwara Copyright (c) 2023 2023-12-26 2023-12-26 5 1 166 173