Journal of BSRU-Research and Development Institute

The The Conceptual Metaphorical Extension of the Verb ‘나다’ A Comparative Case of Expressing Anger : 화가 나다 and 열을 받다

Chuleewan Laicharoen — 2025-06-30

This study aimed to investigate the metaphorical meaning of the verb "나다" when combined with the metaphors "Fire" and "Heat," especially in the context of expressing anger, to understand the process of emotional perception and expression in Korean. The use of the verb "나다" in Korean illustrates an expansion of meaning connected to both physical and emotional experiences, such as internal occurrences and external expressions through conceptual metaphors. The metaphors are used to explain the emergence of emotions, such as anger, which is conceptualized as a liquid contained within the body or mind and may overflow when triggered by external factors. The expressions "화가 나다" (hwa-ga na-da) and "열을 받다" (yeol-eul bat-da) reflect the distinction in expressing anger in the Korean cultural context, differentiating the internal process of emotion and the external stimuli that provoke it.

Additionally, this study demonstrated the role of metaphor theory in cognitive linguistics, which helps to understand how language reflects human thought and experience in terms of emotional perception and expression through various metaphorical forms. For example, container metaphors and image schemas are used to explain the understanding of anger through comparisons to fire and heat. Furthermore, this study provided insight into the perception of emotions in different languages and the connection between language expression and the social, cultural, and psychological experiences of Korean speakers.

Legal Measures for the Protection of Dance Professionals in Thailand: A Comparative Study with Foreign Legislation

Tananpach Asavasemachai — 2025-06-30

Dance is an art form that plays a significant role in global culture and the economy. However, dancers in many countries, including Thailand, face legal and professional challenges. This study aimed to investigate and compare dance-related laws and professional standards in the United States, the United Kingdom, Australia, and France, in comparison with Thailand using legal frameworks, professional standards, and case studies. This study emphasized labor compensation, social welfare benefits, and choreographic copyright protection. The results indicated that developed countries tend to have clear regulatory standards regarding remuneration, working hours, and welfare, along with systematic choreographic copyright protection. In contrast, Thailand lacks comprehensive measures for professional dancers. Accordingly, this study proposed policy recommendations for the development of laws and professional standards for dancers in Thailand, including the establishment of minimum wage rates, a social security system tailored for dancers, and improvements to copyright laws to effectively protect choreography.

Public Participation in Local Development Planning of Ban Khong Subdistrict Municipality, U Thong District, Suphan Buri Province

Kanyanat Seangyai — 2025-06-25

This study aims to examine (1) the factors influencing public participation in the formulation of local development plans in Ban Khong Subdistrict Municipality, U Thong District, Suphanburi Province; (2) the level of public participation in the formulation of local development plans; (3) differences in public participation based on personal demographic factors; and (4) the relationship between participation-related factors and public participation in local development planning. The research employed a quantitative methodology using questionnaires to collect data from a sample of 380 respondents. Data were analyzed using descriptive and inferential statistics.

The findings revealed that the overall level of factors influencing public participation was high, as was the overall level of actual participation. Public participation in the preparation of local development plans was also high overall.There were no statistically significant differences in participation levels based on gender, age, or monthly income. However, significant differences at the 0.05 level were observed in relation to education level, marital status, and occupation. Additionally, participation-related factors—specifically attitudes, perceived benefits, knowledge and understanding, and communication and public relations—were found to have a strong positive correlation with public participation in the formulation of local development plans, with statistical significance at the 0.01 level.

The The Relationship Between Adversity Quotient, Emotional Intelligence, and Self-Esteem Among Undergraduate Students at Burapha University

Wiphaporn Wiwekwon — 2025-06-26

This research aimed to study and compare the Adversity quotient of undergraduate students at Burapha University, classified by gender and year of study, and to examine the relationships between Adversity Quotient, Emotional Intelligence, and Self-Esteem of undergraduate students. The sample consisted of 138 undergraduate students from Burapha University, determined using G*Power software and selected through multi-stage sampling. The research instrument was a questionnaire that measured Adversity quotient, Emotional intelligence, and Self-esteem. Data were analyzed using Mean (M), Standard Deviation (SD), t-test for independent samples, F-test with one-way ANOVA, and Pearson's Correlation Coefficient (r).

The results showed that students had a high level of Adversity quotient. There were significant differences in Adversity quotient between genders and among different years of study at the .05 level. Furthermore, Adversity quotient, Emotional intelligence and Self-esteem were positively correlated with at the .01 significance level.

Metaphors of Morality and Ethics in the Chamkeunjai Magazine of the Office of the Civil Service Commission (OCSC)

Yamonpat Pattarakup — 2025-06-26

This study aimed to examines the use of metaphors reflecting moral and ethical concepts in the Chamkeunjai magazine by analyzing its content published from 2013 to 2017, totaling 24 issues. The study employed Conceptual metaphor theory to analyze the metaphors used in the magazine. The findings revealed that metaphors played a significant role in transforming abstract ideas of morality and ethics into tangible forms, facilitating better understanding and offering new perspectives to readers. Additionally, twelve conceptual metaphors for morality and ethics were identified, including [Morality and Ethics as Objects], [Morality and Ethics as the Growth of Trees], and [Morality and Ethics as War]. The primary functions of these conceptual metaphors were to convey abstract ideas and foster positive engagement with readers. Furthermore, the results highlighted the crucial role of metaphors in the magazine in enhancing the understanding of moral and ethical concepts within Thai society.

Factors Affecting Work Stress of Accountants a Company in Yala Province

Pennapa Kueket — 2025-06-26

This research aimed to analyze the factors affecting work stress of accountants a company in Yala province. The samples in study consists of accountants a company, totaling of 171. The instrument used was a questionnaire. The data were analyzed using statistics of multiple regression analysis and Pearson’s Product Moment Correlation Coefficient.

It was found that four of factors that effect on work-related stress positively correlated statistical significance, were the work itself, career path, organizational climate, and economic fluctuations. For the one factor that non effect on work-related stress was lifestyle and family

MANAGING EDUCATIONAL RESOURCES FOR EXCELLENCE IN SMALL EDUCATIONAL INSTITUTIONS UNDER PATHUM THANI EDUCATIONAL SERVICE AREA OFFICE

Panfah Teawwong — 2025-06-26

This study aimed to (1) investigate the actual state and the expected state of managing educational resources for excellence in small educational institutions, and (2) examine the needs for managing educational resources for excellence in small educational institutions under the Pathum Thani educational service area office. The sample group was 196 school administrators and teachers under the Pathum Thani educational service area office. The sample size was determined using Krejcie and Morgan's table. The research instrument was a questionnaire with a 5-point rating scale with a reliability of 0.99. The statistics used in data analysis were mean, standard deviation, and PNI analysis method. The results indicated that (1) the actual state of managing educational resources for excellence in small educational institutions was at a moderate level and the expected state of managing educational resources for excellence in small educational institutions was at the highest level, and (2) the needs for managing educational resources for excellence in small educational institutions under the Pathum Thani educational service area office. When considering each aspect, it was found that the management of material and equipment resources had the highest average needs.

Language and Identity of Thai Rappers: A Case Study of THE RAPPER

Naphasorn Tungviboonyakit — 2025-06-26

During a time when rap music and rappers have regained popularity in Thai society, Thai rappers employed various linguistic strategies that played an important role in presenting their identities. This research aimed to study the linguistic strategies used to present the identities of Thai rappers in the television program THE RAPPER. Data were collected from season 1, episodes 1-6 of THE RAPPER, broadcast on Workpoint 23. The analysis covered the contestants’ interview segments, the contestants’ rap songs, and the judges’ comments. The findings indicated that six linguistic strategies were used to construct Thai rappers’ identities:
1. naming or “AKA”; 2. using jargon; 3. using words or phrases with positive meanings; 4. mentioning taboo words; 5. using English; and 6. denying common assumptions about rappers. The identities represented by these linguistic strategies included: 1. Rappers are individuals with unique styles; 2. Rappers are people with dreams and determination; and 3. Rappers are womanizers. The identities of Thai rappers presented in THE RAPPER demonstrate efforts to define and express the meaning of Thai rappers’ identities. These efforts aim to present such identities to different groups in Thai society, fostering a better understanding of Thai rappers' identities, thoughts, and attitudes.

RESULTS OF THE EVALUATION AND THE FOLLOW-UP OF THE IMPLEMENTATION OF CAMBRIDGE CURRCULUM FOR SATIT PRASARNMIT INTERNATIONAL PROGRAMME THROUGH CIPP MODEL

Worapong Saengprasert — 2025-06-26

This research is a survey study aimed at evaluating and following up the implementation of Cambridge curriculum at the International Programme of Prasarnmit Demonstration School (Secondary). The study utilized the CIPP Model for evaluation across four dimensions: Context Evaluation, Input Evaluation, Process Evaluation, and Product Evaluation. Context Evaluation included evaluating the curriculum objectives, structure, and content relevance. Input Evaluation involved evaluating teacher qualifications, teaching materials, and school facilities. Process Evaluation examined learning management, extracurricular activities, and assessment methods. Product Evaluation focused on student characteristics aligned with the Cambridge curriculum's guidelines, covering knowledge, leadership qualities, self-development, and ethics. Data collection tools comprised questionnaires for assessing the curriculum's use and interviews with teachers. Statistical analyses included Frequency, Percentage, Mean, Standard Deviation, and Content Analysis.

The research findings indicated overall high levels of curriculum assessment among current students ( =4.27, S.D.=0.48), graduates ( =4.36, S.D.=0.32), and the highest among faculty members ( =4.60, S.D.=0.16). Context Evaluation reveals high ratings for curriculum objectives and structure among current students ( =4.36, S.D.=0.53) and graduates ( =4.30, S.D.=0.30) while the highest faculty members ( =4.60, S.D.=0.16). For Input Evaluation indicated high level for current students ( =4.26, S.D.=0.53) graduates ( =4.31, S.D.=0.40) and the highest among faculty members ( =4.61, S.D.=0.18). Process Evaluation showed high level result for current students ( =4.27, S.D.=0.54) and graduates ( =4.44, S.D.=0.30) while higher level for faculty members ( =4.65, S.D.=0.19). For product evaluation result, it showed high level for current students ( =4.20, S.D.=0.49) and graduates ( =4.37, S.D.=0.43) while the highest level among faculty members ( =4.65, S.D.=0.28)

Crowdsourcing in the Context of Thai Communication Research

Kultida Sayprom — 2025-06-27

This research aimed to explore and compile the issues, concepts, theories, and research methodologies that appear in Thai communication research on crowdsourcing, as well as to analyze and synthesize the findings that emerge in Thai communication research on crowdsourcing. The study employed qualitative research methodology through document analysis of research articles and theses in communication arts, journalism, and mass communication published from 2006 to 2023. The scope is limited to ten peer-reviewed research articles, which are available in full text in Thai online electronic databases and thesis databases of higher education institutions offering graduate programs (both master’s and doctoral degrees) in communication arts or mass communication.

The quantitative data analysis results revealed that studies focusing on crowdsourcing components primarily examined content aspects, followed by platform and media user aspects. It is notable that the majority of the studies examined multiple components together. Furthermore, the distribution of theoretical concepts shows that crowdsourcing concepts were most prevalent, followed by public sphere concepts and citizen journalism concepts. Regarding the distribution of research methodologies, qualitative research methodology was most frequently used, followed by quantitative methodology and mixed methods.

The qualitative data analysis results identified two types of crowdsourcing in the Thai research context: microtasks and crowdfunding. Key findings include: crowdsourcing platforms in Thai communication research contexts are not yet complete public spheres; tasks affect user participation; fundraiser image influences funding intentions; factors affecting participation on Thai communication crowdsourcing platforms.

The The Impact of Leadership Style Perception on Communication Effectiveness, Collaboration, and Goal Achievement in School Teams

Chito Mataac — 2025-06-29

This study aimed to investigate the impact of leadership style perception on communication effectiveness, collaboration frequency, and goal achievement satisfaction within school teams. The sample consisted of faculty and staff across eight academic units at Bansomdejchaopraya Rajabhat University, to assess how perceived leadership behaviors influence team dynamics in an educational setting. This study employed a quantitative approach to collect data from 247 respondents through a validated survey instrument. The data were analyzed using confirmatory factor analysis and structural modeling techniques. The results revealed that leadership style perception significantly and positively influences communication, collaboration, and satisfaction with goal attainment. Furthermore, communication effectiveness was found to enhance collaboration frequency and goal satisfaction, while collaboration also contributed positively to goal achievement. These results highlighted the importance of how leadership was perceived in influencing effective team performance. The study provided practical insights for educational leaders aiming to foster a collaborative and communicative work environment and provides a validated model that can inform future leadership development initiatives. Recommendations for future research include longitudinal studies and applications in diverse educational contexts.

A A Study on the Problems in Using Korean Adverbs of High Degree by Thai learners

Natthawan Sinaroj — 2025-06-29

This study examines the use of high-degree Korean adverbs and explores the challenges Thai learners face in learning them. The findings reveal that modern native Korean speakers use fewer intensifying adverbs than in the past. These adverbs are now shorter and often less frequently used. Thai learners tend to use adverbs in ways similar to native speakers, both in past and modern contexts. However, their usage is limited, often relying on a small set of common expressions. This may be influenced by Korean language textbooks for foreign learners, which often overlook widely used modern adverbs and rarely explain the subtle differences between similar terms. Based on the results, the main issues Thai learners face fall into three areas: (1) grammatical limitations, (2) incorrect word choice, and (3) the act of leaving out adverbs where they are needed. Furthermore, this study can serve as a guideline for the development of teaching materials by including more examples from authentic contexts and providing clear explanations of the differences between near-synonymous adverbs to help learners use the language more accurately and naturally.

Development of a Summary Writing Instructional Package Using CIRC Cooperative Learning Technique for Mathayom Suksa 3 Students

Wachirawit Thinnabud — 2025-06-29

This research aimed to: 1) develop an instructional package for summary writing using CIRC cooperative learning technique for Mathayom Suksa 3 Students to meet the standard efficiency criterion of 75/75; 2) determine the effectiveness index of summary writing using the instructional package with the CIRC cooperative learning technique students; and 3) examine Mathayom Suksa 3 students' satisfaction with the summary writing instructional package using CIRC cooperative learning technique. The research instruments consisted of four sets of summary writing instructional packages incorporating CIRC cooperative learning technique, a summary writing ability test, and a student satisfaction questionnaire. The statistical analyses employed included percentage, mean, standard deviation, efficiency (E₁/E₂), and effectiveness index (E.I.).

The findings revealed that: 1) the summary writing instructional package using CIRC cooperative learning technique achieved an efficiency of 79.5/80.66, exceeding the established criterion of 75/75; 2) the effectiveness index of summary writing using the instructional package with CIRC cooperative learning technique was 0.6040 or 60.40%; and 3) students reported the highest level of satisfaction toward the summary writing instructional package using CIRC cooperative learning technique (X= 4.83, S.D. = 0.21).

Political Struggle and Democratization in Contemporary Korean Literature

Naritha Sukpramarn — 2025-06-29

This study aimed to explore Korean literature that reflects political struggles and the democratization process, in conjunction with an examination of social contexts. The study focused on Korean novels published after 1948, which explicitly convey democratic processes. A descriptive analytical approach was employed for data interpretation. Korean literature of this period reflects various social, political, and economic conditions, intertwined with the influence of “democracy,” which manifests distinctly in each era. As such, literary works emerge in tandem with political and social transformations and vividly illustrate the relationship between literary arts and society. This study selected seven original Korean novels, categorized by political developments since 1948, encompassing: (1) democracy under dictatorship (1948–1987), centering on novels depicting the April Revolution of 1960 and the 1980 Gwangju Uprising; (2) democracy after the June Democratic Struggle of 1987 and the subsequent transition (1987–2000), examining novels concerning the June Democratic Struggle; and (3) participatory democracy (2000–present), analyzing novels published after 2000.

The results revealed that the factors supporting democratization in the literary texts included (1) a strong role of social movements or civil society and (2) the cultivation of civic consciousness and respect for human rights. Meanwhile, obstacles to democratization comprised (1) military intervention in politics, (2) ideological conflicts, and (3) violations of civil rights. Examination of novels from each period indicates that authors convey characters’ behaviors through dialogue, thoughts, and actions, reflecting democratic ways of life and highlighting respect for human rights, freedom, and equality. These elements underscore existing social inequalities and foster democratic awareness within Korean society.

The The translation of the first- and the second-person personal pronouns in the young adult novel Après la pluie, le beau temps by Comtesse de Ségur

Purita Saenkham — 2025-06-29

This study aimed to examine the translation of first- and second-person personal pronouns in the young adult novel Après la pluie, le beau temps by Comtesse de Ségur. This study adopted the Interpretive Theory of Translation from ESIT, University Paris III, which involves three key stages: comprehension, deverbalization, and reformulation. These principles guide the translation to preserve both the meaning and tone of the original text. The results indicated that special attention was given to contextual factors such as the speaker’s gender, age, social status, and relationship with the listener to ensure accurate and culturally appropriate pronoun choices in Thai.

An An Analysis of Thailand’s Military Equipment Procurement from South Korea: Opportunities and Challenges

Waranphat Kiranawat — 2025-06-29

This research aimed to examine Thailand's strategic military equipment procurement from South Korea, focusing on two pivotal events: the procurement of the T-50TH Golden Eagle training aircraft and the HTMS Bhumibol Adulyadej frigate. The research investigated the key areas of cooperation and the challenges of military equipment procurement between Thailand and South Korea. Data were collected from white papers, defense analysis reports, and qualitative data from authoritative sources. The researchers then evaluated the application of defense diplomacy and the balance of power theory through SWOT analysis to explore key areas of collaboration—namely, defense technology transfer, joint training, and industrial partnerships—while also considering related challenges such as financial constraints, interoperability, and geopolitical changes. The results indicated that defense collaboration between Thailand and South Korea reflects an expanding bilateral relationship characterized by institutional engagement, strategic congruence, and pragmatic military cooperation. Although the cooperation faces challenges, it offered substantial opportunities in training, skill development, and technological support.

A Contemporary Framework for Integrating Knowledge in Higher Education Through The Performing Arts

Piarnpilas Piriyaphokanont — 2025-06-30

The study aimed to investigate Thailand’s higher education culture and the structure of performing arts for an integrative learning approach to support 21st-century learning skills. A mixed-methods design was employed: qualitative data were collected from experts across multiple disciplines and then analyzed and synthesized to develop performing arts-based learning activities. These activities were implemented with university students, with pre-intervention and post-intervention assessments conducted using structured quantitative instruments. The study focused on enhancing students’ capacity for knowledge integration and adaptive learning.

The results revealed that performing arts-based integrative activities served as an effective pedagogical strategy for cultivating 21^st-century competencies, including creativity, communication, collaboration, and critical thinking. The approach demonstrated both immediate and sustained benefits in preparing students for real-world application of knowledge across diverse contexts, thereby contributing to educational innovation within the Thai higher education system.

The The Influence of Online Reviews in Tourists’ Hotel Selection Consumption

Wasan Kantvorarat — 2025-06-30

This survey research aimed to (1) examine the influence of online reviews by tourists, (2) investigate tourists' hotel selection behavior, and (3) analyze the influence of online reviews on tourists' hotel selection decisions. The sample group consisted of 400 Thai tourists who had read online reviews and subsequently decided to stay at hotels in Bangkok. A questionnaire was used as a research instrument, and data were analyzed using the mean, standard deviation, and multiple regression analysis.

The findings revealed that (1) respondents perceived the overall influence of online reviews as high. Among the aspects considered, the most influential factor was the credibility of the reviews, followed by the presentation style of the reviews, while the content of the reviews had the least influence, (2) Regarding hotel selection behavior, respondents rated their overall decision-making process as highly influenced by online reviews. The highest-rated factor was satisfaction with their decision to stay at a hotel based on review information, followed by the ability to calculate and assess travel expenses appropriately based on reviews, while the least influential factor was preparation before checking in, such as packing appropriate clothing based on weather conditions, restrictions, and guidelines obtained from reviews, (3) The influence of three key aspects of online reviews presentation style (X₁), content (X₂), and credibility (X₃) had positive effects on tourists’ hotel selection decisions. The most influential factor was the presentation style of the review, followed by credibility, while the content of the review was the least influential, with standardized beta coefficients of 0.473, 0.220, and 0.198, respectively.

The The Development of the SIAM SEASALT Brand: Product Design of Community Enterprises of Cooperation, Moo 3, Khok Kham, Towards a Unified Brand Image

Pimpilai Thaipitak — 2025-06-30

This study aimed to explore the brand development of the community enterprise “SIAM SEASALT,” located in Moo 3, Ban Sahakon, Khok Kham subdistrict, Mueang District, Samut Sakhon province. Based on the objective, this study sought to enhance brand identity by aligning product designs with the core values of purity and nature, which are intrinsic to the area’s local salt production. A qualitative method was employed, including interviews, participant observation, and brand design analysis. Then, the brand was redesigned to highlight its strengths and uniqueness by reinventing its graphic design, color, materials, and brand communication. The results indicated that strategic branding not only elevated the perceived value of the product but also reinforced community pride and long-term sustainability. Furthermore, the study concluded with design proposals and recommendations that support local identity, consumer trust, and marketing effectiveness.

J-POP or K-POP? The ambiguity of JK-POP groups, advantage and dilemma from questionable identity, Case study from JO1

Pitchaya Taecholarn — 2025-06-30

This research aimed to explore the reasons behind the formation of a new, hybridized, and localized version of K-POP and J-POP: JK-POP groups. This term refers to groups with mainly Japanese members, who are based in Japan but release music in a K-POP style produced by Korean production teams and occasionally conduct promotional activities in South Korea. The primary research aimed to investigate about what factors drive companies to decide to debut these hybrid groups despite ongoing conflicts between Korea and Japan. A qualitative method was used, analyzing press coverage, public opinion, fan comments, relevant academic papers, and content released by JO1, as the first well-known group in both Japan and South Korea to use this hybridization strategy, was selected as a case study. The results indicated that the advantages of debuting Japanese-localized K-POP groups include the opportunity to be recognized as legitimate Japanese artists, which allows these groups to access a broader range of the Japanese entertainment industry more easily than most K-POP groups. This facilitates significant financial success, given Japan’s position as the world’s second-largest music market. At the same time, such groups can also pursue more overseas activities, especially in Korea, and attract global fans by leveraging their Korean company’s infrastructure and the high-quality performances and production values characteristic of K-POP. However, the existence of these groups may generate backlash or anti-sentiments from conservative Korean and Japanese audiences, as observed in hate comments or complaints directed at public media. Nevertheless, since most idol fans tend to separate themselves from political issues, and as the K-POP industry has become more open, diverse, and tolerant toward foreign performers, such backlash is not so severe as to hinder the groups’ activities. It is also expected to decrease overtime.