TLA Bulletin (Thai Library Association)

User experience for using and accessing Bai sri Su kwan ceremony knowledge

Vispat Chaichuay — 2025-06-20

This study aims to investigate user behavior regarding the use and access to knowledge about the Bai Sri Su Kwan ceremony in terms of usage experience and knowledge access behavior. Data were collected through in-depth interviews with 16 users, both academics and practitioners, based on Wilson's information behavior model. The interview results revealed that the primary informants had different purposes for using knowledge about the Bai Sri Su Kwan ceremony according to their roles and responsibilities, leading to variations in the sources and information resources chosen by users based on their usage characteristics and roles. However, the popular information sources included personal sources such as experts, local sages, or social media, as well as event locations like festivals where the Bai Sri Su Kwan ceremony is performed. The commonality among all users was the infrequent usage pattern, which was not regular but occurred according to the assigned tasks.

Information Retrieval Behavior of Online Learning Information: A Case Study of Department of Library Science, Faculty of Humanities, Ramkhamhaeng University

Monticha Ketna — 2025-06-20

The objectives of the research were to study information retrieval behavior on online learning information and to study factors affecting information retrieval behavior on online learning information of library science students in Ramkhamhaeng University. The sampling group is 94 undergraduate students studying in the department of library science, faculty of humanities, Ramkhamhaeng University. The research instrument is a questionnaire. The data were analyzed by frequency, percentage, mean, standard deviation (S.D.) and multiple regression. The results show as follows: Efficiency level of information retrieval behavior on online learning information of library science students in Ramkhamhaeng University is high level ( = 3.77). The level of experience in information retrieval behavior is high level ( = 4.15). The level of skill and techniques in information retrieval behavior is high level ( = 4.02) and the usage level of university information resources and university support service network in retrieving online learning information is high ( = 4.50). Factors affecting study information retrieval behavior on online learning information of library science students in Ramkhamhaeng University as follows Hypothesis testing by multiple regression analysis found that different information retrieval experiences, information retrieval skills and information retrieval techniques resulted in different online learning information retrieval behaviors at a statistical significance of 0.05. Hypothesis testing by multiple regression analysis found that different use of university information resources and university support service networks resulted in different online learning information retrieval behaviors with a statistical significance of 0.05.

Health Information Seeking and Utilization Among Elderly Students at Mae Ka Elderly School, Mueang District, Phayao Province

Phornphan Jandaeng — 2025-06-20

This research aims to study the health information-seeking and usage behaviors of elderly individuals at the Elderly School in Mae Ka Subdistrict, Mueang District, Phayao Province. The study focuses on factors influencing information-seeking, methods of accessing health information, and the challenges faced by the elderly. This quantitative research collected data from 120 elderly students in two elderly schools using questionnaires as the primary tool.

The findings reveal that the most preferred sources of health information among the elderly are medical professionals, followed by television and family members. The most frequently searched health topics include common diseases, exercise, and nutrition. Key factors influencing information-seeking behavior are accessibility, information reliability, and family support. The main challenges identified include a lack of digital literacy, uncertainty regarding information credibility, and vision-related reading difficulties. This finding demonstrates the importance of developing methods to improve elderly access to health information, particularly by enhancing technological skills, providing support from medical personnel, and creating easy-to-use information sources to reduce limitations and improve the long-term quality of life for older adults.

Developing a Model of Information Services for Promoting Lifelong Learning in District Public Libraries: A Case Study of Outstanding Libraries

Siringam Plangcheep — 2025-06-20

This research aimed to 1) examine the current state of information services for promoting lifelong learning in district public libraries, 2) study the information behavior of district public library users, and 3) develop an information service model to promote lifelong learning in district public libraries. A mixed methods research approach was employed. The participants consisted of three library staff members and three hundred library users from three outstanding public libraries in 2022, namely Ubon Ratchathani Provincial Public Library, Sri Satchanalai District Public Library in Sukhothai Province, and Hua Hin District Public Library in Phetchaburi Province. Research instruments included semi-structured interviews and questionnaires. Quantitative data were analyzed using percentages, means, and standard deviations, while qualitative data were analyzed through inductive content analysis.

The research findings revealed that: 1) Information services for promoting lifelong learning in all three district public libraries primarily provided basic information services through both traditional and online service channels, with printed materials constituting the majority of information resources. 2) Information behavior of district public library users showed that most users were teenagers and students who used services twice per week, with borrowing-returning services being the most utilized. Regarding information behavior, the most sought-after information content included politics, economics, and health, primarily in printed format. Most users required guidance from others for information searching and mainly used information for education and learning purposes. 3) The information service model for promoting lifelong learning in district public libraries comprises three main components: (1) Services and networks components, including information services, service channels, and service networks, (2) Infrastructure and resources components, covering personnel, facilities, and technology and communication, and (3) Policy and management components, encompassing information service policies, service quality assessment, and users.

Guidelines for Memory Management of Rajabhat Rajanagarindra University

Vatita Euacharoen — 2025-06-22

This research aims to: (1) explore the institutional memory of Rajabhat Rajanagarindra University, (2) examine the current state of memory management at the university, (3) propose guidelines for effective memory management. This study employs a qualitative research approach, with a target group consisting of 13 participants, including administrators, faculty members, and staff. In-depth interviews were used as the primary research tool, and data analysis was conducted using an inductive content analysis method.

The research findings are as follows: (1) The institutional memory of Rajabhat Rajanagarindra University comprises its history and development, significant events and stories, key ceremonies, traditions, notable figures, and university symbols. The media used to preserve these memories include print materials, audiovisual media, digital media, and physical artifacts. (2) The state of memory management at the university reveals key issues, including the existence of institutional memory management policies; however, there is no continuity in these policies from the past to the present. The university lacks a dedicated repository for memory preservation, leading to scattered archival materials across various departments. The university employs several methods to disseminate and promote awareness of its history among future generations, including exhibitions, print and video publications, commemorative events, and academic instruction related to institutional memory. (3) The proposed framework for improving memory management at Rajabhat Rajanagarindra University consists of three key components: policy implementation, memory management processes, and the acquisition of valuable historical records.

Information Behavior of Generation Z in Phitsanulok province

Noi Khunchangthong — 2025-06-22

The purposes of this research were 1) to study the information behavior of Gen Z in Phitsanulok Province, 2) to compare their behavior classified by gender, level of their study, Grade point average (GPA), type of their study and school location. The samples were 376 high school students in Phitsanulok by multi-stage sampling. The data were collected by employing 5 rating scale questionnaires and analyzed by using frequency, percentage, mean, standard deviation, t-test, and F-test (One way ANOVA).

The findings were as follows: 1) Gen Z’s information behavior need is to prepare for their further study. They need to access electronic resources in the form of files from the internet. The most important information source is the internet via Google for retrieving and accessing information. They evaluated their retrieval information by considering the update of information for their priority. They can rearrange their retrieved information and paraphrase them before usage and they were satisfied with the information retrieval overall at a high level. 2) Gen Z in Phitsanulok with different genders, levels of study, GPA, types of study and school locations had different information behaviors significantly different at .05. The findings will benefit teachers, library teachers to design the appropriate learning management for Gen Z who are a born digital native and also the various information providers and learning resources benefit to develop and reform information provision to fit the Gen Z behaviors in terms of information in the better current digital environment.

Thammasat University Library Support of Academic Publishing through the Read & Publish Model

Kwanchanok Sathapornpiboon — 2025-06-20

This study examines Thammasat University Library facilitation of academic publishing by adopting the Read & Publish model. It analyzes the library’s support of instructors, researchers, and students to maximize benefits of the model. Recommendations and strategic guidelines are also provided to heighten the effectiveness of library services and ensure their continued relevance as academic publishing evolves.

During the first year of the program, Thammasat University authors published 10 articles. Of the available 186 publication tokens, 141 were used. According to terms of the scheme, the 45 unused tokens could not be carried over to the following year. To maximize token use and further promote benefits of this scheme, the Thammasat University Library will expand outreach efforts to inform more instructors and researchers about the opportunities provided by Read & Publish. The library should also organize more seminars on research support services, such as advanced literature search techniques; selecting suitable journals for publication; and citation and referencing methods.

Book review : Web-scale discovery services: principles, applications, discovery tools and development hypotheses

Amarin Sonsuwan — 2025-06-20

หนังสือเล่มนี้อธิบายความก้าวหน้าของบริการสืบค้นข้อมูลและสารสนเทศแบบเว็บสเกล (Web-Scale Discovery Services: WSDS) ที่นำมาประยุกต์ใช้กับห้องสมุด โดยมีการอภิปราย แนวคิด ทฤษฎีและหลักการพื้นฐานของการค้นหาข้อมูลและสารสนเทศ และวิเคราะห์การเปลี่ยนแปลงบทบาทของห้องสมุดสมัยใหม่ในยุคที่เทคโนโลยีด้านการค้นหาข้อมูลและสารสนเทศขั้นสูงเข้ามามีบทบาทที่สำคัญต่อห้องสมุด รวมถึงกลยุทธิ์ในการปรับตัวให้ทันต่อความก้าวหน้าของเทคโนโลยีดิจิทัล

Editorial's Note

Pimpraphat Thamsuan — 2025-06-20

Use of ChatGPT in Library Services

Narathip Pitithanabodee — 2025-06-20

This article aims to present the application of artificial intelligence, specifically ChatGPT, to library services by synthesizing relevant documents. The results of the study found that the library uses ChatGPT to provide various services, including answering questions, advice service, research assistance service, content summary service, language support service, teaching and learning services, information resource provision service, and information services for people with disabilities. There are three things to be aware of when using ChatGPT: 1) Technology cannot answer complex questions and lacks the ability to empathize with humans; 2) the information is answered, and users must use their own judgment to determine its reliability and accuracy; and 3) ethics related to sensitive data may pose a risk to privacy and security. Moreover, the application of ChatGPT in library services has challenges related to the knowledge development of librarians, defining formats for library and information services, privacy and security protection, as well as improving the quality of data.

Data Storytelling in Library

Preedee Pluemsamrungit — 2025-06-20

Data storytelling is the presentation of large amounts of information to make it easy to understand and get the message across in a short period of time. The objective of data storytelling is to enhance the value of existing data, allowing the receiver to understand what is being communicated, including the thought process of the presenter, leading to decisions that benefit the organization in developing products and services, solving problems and improving operations, as well as connecting data and communicating within the organization. This article presents the meaning, importance, elements of data storytelling, the process of telling data stories, using data storytelling, using data storytelling in libraries. And an example of transforming the presentation into a data storytelling that shows immediate insights when visualized.

The Development of Symbolic Cartoon Models to Reflect Local Identity: An Analysis of Community Lifestyle Information Toward Creative Soft Power

Suthida Watthanapakon — 2025-06-22

This article presents a conceptual approach to developing symbolic cartoon character models that reflect local identity, based on an analysis of knowledge, attitudes, and information drawn from the community’s way of life. It aims to highlight the methods and critical connections between contemporary character design and the construction of symbolic meaning. A case study is presented featuring a local symbolic cartoon character from Muen Wai Subdistrict, Mueang District, Nakhon Ratchasima Province.

The article proposes a character design framework that incorporates local cultural contexts through physical structure, costumes, and culturally meaningful color usage. These elements are creatively translated from cultural information and community values into design features. The resulting body of knowledge serves as a foundation for the creative development of intellectual property, promotional merchandise, cultural tourism materials, educational resources, and initiatives to foster local identity. Furthermore, This approach helps to raise awareness of the significance of local cultural values and contributes to the effective advancement of Thailand’s Soft Power in various dimensions.

The Evolution of Academic Libraries: From Storage Facilities to Learning Space

Saisuda Puntrakul — 2025-06-20

This article aims to present the evolution of university libraries from traditional repositories of information resources to contemporary learning space. This transformation occurs across multiple dimensions, including the adaptation of certain services and activities, with some becoming obsolete. Furthermore, the emergence of new activities, often characterized by user engagement and creativity, complements the conventional knowledge access services. Ultimately, the article offers recommendations for the reconfiguration of university libraries into learning spaces, addressing aspects such as physical infrastructure, resource allocation, technological integration, and the role of personnel as facilitators of services within these learning spaces.