TLA Research Journal

Learning Management through the Online News Reporting Platform "Songlae News Station"

2024-11-25T11:08:38+07:00

This academic article discusses the implementation of learning management through the online news reporting platform "Songlae News Station" The primary objective is to extract lessons from the teaching and learning process in writing and reporting news, facilitated by the development of an integrated online platform within the curriculum of communication studies and academic services. It also examines the components of the "Songlae News Station" platform through the lens of self-directed knowledge construction and appropriate knowledge creation theories. The study employs a methodological framework for lesson extraction, focusing on the teaching context before the integration of the online platform. It investigates the teaching and learning processes in introductory writing and news reporting courses through synthesis and interpretation based on the social constructivist learning framework and the concept of situated learning. Additionally, it proposes a model for innovative online news learning at "Songlae News Station" The findings indicate that the teaching process in the aforementioned courses effectively aligns with both theories, particularly in facilitating self-directed knowledge construction and interaction with the external environment. This encompasses the entire process of news gathering, interviewing sources, and providing students with opportunities to engage with and create authentic content. Furthermore, students receive feedback from audiences after presenting news through the online platform, leading to experiential meaning-making throughout the news reporting process. Students learn how to learn from real-world situations by identifying methods to access news sources and employing negotiation skills in communication to obtain information. Overall, this process fosters social interaction, aligning with the principles of appropriate learning and providing academic service benefits to media practitioners, governmental organizations, and local communities.

Development of a Model to Promote the Information Literacy for the Students at the Border Patrol School

2024-10-14T19:24:45+07:00

The objectives of the research were 1) to study the conditions of the information literacy and the needs of the information literacy for the students at Border Patrol School based on the opinions of the students, the headmasters, and the teachers, 2) to study the opinions of the headmasters and the teachers towards the model to promote information literacy for the students at the Border Patrol School, and 3) to develop a model to promote the information literacy for the students at the Border Patrol School. The research was conducted by using the mixed methodology research and used the Border Patrol School under the Border Patrol Police Sub-Division 22 as a case study. The target group consisted of 1) 205 students, 2) 5 headmasters and 11 teachers, and 3) 8 experts. The research instruments were a questionnaire, an interview form, a group discussion form, and an evaluation form. The statistics used were frequency, percentage, mean, and standard deviation. The qualitative data were analyzed by content analysis.

The research findings were as follows: 1) the study of the conditions of the information literacy and the needs of a model to promote the information literacy for the students at the Border Patrol School showed that the students, the headmasters and the teachers had the same opinions that the students had the information literacy at a low level and the needs to make the students have the information literacy at a high level, 2) the study of the opinions of the headmasters and the teachers about the model to promote the information literacy for the students at the Border Patrol School showed that the components of the model to promote the information literacy should consist of principles, objectives, contents, learning activities, media and learning resources, and measurement and evaluation while the components of the information literacy of the students should consist of the regulation of the needs of the information, the searching for the information, the evaluation of the information, and the use of the information, and 3) the developed model to promote the information literacy of the students at the Border Patrol School consisted of 7 components: (1) principles, (2) objectives, (3) contents, (4) learning management processes, (5) media and learning resources, (6) measurement and evaluation, and (7) conditions for success. The findings of the evaluation of the model done by 8 experts showed that in the overall, the model was appropriate at a high level.

A Web-based Application Software to Produce Decision-making Information in the Business Processes of Small Online Entrepreneurs

2024-07-15T09:51:20+07:00

This study aimed to a) develop software applications in the form of web applications to produce information for making decisions in the business processes of small entrepreneurs and b) trial and assess the quality of the application. The assessment framework was ISO/IEC 25010. The framework was the software development and quality assessment approach, composed of seven aspects:problem comprehensive, feasibility study, analysis, design, development, and assessment. Five retail online entrepreneurs—two fashion clothes companies, one gadget company, a cosmetic retail company, and a coffee shop company—tried the application and assessed its quality. The research findings reveal two parts: [1] Obtain application software consisting of procurement and stock management, promotion campaign and customer relationship management functions. These functions yield information outputs such as the current number of products in stock, the net profit of each product type, and overview graphs of sales history classified by period and online sales platforms. [2] The findings from the software trial and evaluation found that 1) the functional ability moderately facilitated business transactions of the SMEs ( =3.47, S.D.=0.57), 2) the whole efficiency of the software is high ( =4.6, S.D.=0.55), 3) the usability moderate ( =3.13, S.D.=0.33), 4) the reliability is high ( =3.6, S.D.=0.55), 5) the security is high ( =3.92, S.D.=0.29), 6) the maintainability of software is at medium level ( =3.44, S.D.=0.57), g) the portability of the software is moderate ( =3.13, S.D.=0.48), h) the combability is high ( =4.00, S.D.=0.35). The study found the software is of high quality ( =3.51, S.D.=0.50).

The Model of Collaborative Network of Libraries and Information Service Institutions for People with a Visual Impairment in Thailand

2024-11-02T10:38:46+07:00

This mixed-methods research aimed to develop a collaborative network model for libraries and information service institutions serving the visually impaired in Thailand. The model was informed by a survey examining the current conditions and challenges faced by these institutions, a review of relevant literature, and an evaluation of the draft model through focus group with 12 administrators and staff members from libraries and institutions for the visually impaired person. The model's appropriateness was assessed by 2 stakeholders of information service for the blinds. The findings revealed that the network model is a composite network using a bottom-up approach. Key activities driving the network's functionality include fostering cooperation among agencies with similar missions, establishing communication channels, and organizing joint activities such as forming a central working group, setting collaborative policies, building shared databases, conducting inter-agency training, and engaging external stakeholders.

Phi Bung Tao: Local wisdom living in Thai Tradition

2025-01-04T12:22:10+07:00

This research paper aims to 1) investigate the context of local wisdom related to the Phi Bung Tao tradition and 2) analyze the transformations in the local wisdom of the Phi Bung Tao tradition. The research location is Ban Hai Tak, Lat Khang Subdistrict, Phu Ruea District, Loei Province. Qualitative methods were employed, including in-depth interviews, focus groups, and brainstorming workshops, with data analysis conducted through descriptive narration.

The research findings revealed that 1) Ban Hai Tak is a village rich in natural resources, with most residents engaged in agriculture, particularly growing various cool-climate crops, including local gourds, which are significant for the region's economy. The Phi Bung Tao tradition incorporates indigenous knowledge through the creation of gourd masks. 2) The changes in the local wisdom of the Phi Bung Tao tradition include: 2.1) Beliefs: The community expresses gratitude and worships sacred spirits for protection from danger. 2.2) Conservation and Restoration: This involves spreading knowledge while enhancing its economic value. 2.3) Education: It helps young individuals gain knowledge and understanding of their cultural heritage and way of life. 2.4) Economy: It supports the growth of the local economy. 2.5) Integration with Modern Culture: This has been incorporated in order to develop tourism products. 2.6) Adaptation to Societal Changes: There is a blend of traditional beliefs and contemporary culture.

Factors Determining the Behavioral Intention to Use the Geographic Information System for Managing Marine Resources in the Coastal Area of Bandon Bay, Surat Thani Province

2024-09-16T17:50:28+07:00

This research emphasizes the examination of factors influencing behavioral intention to use a Geographic Information System (GIS) for coastal marine resource management in Bandon Bay, Surat Thani Province. The study employs a survey research design with a population comprising residents along the Bandon Bay coastline. A sample of 398 participants was selected through simple random sampling using a questionnaire (Cronbach's Alpha = 0.857). The research utilizes an extended the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) model with seven factors: Behavioral Intention (BI), Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), Hedonic Motivation (HM), and Price Value (PV). Data analysis was conducted by using mean, standard deviation, correlation, and multiple regression analysis.

The findings reveal that Behavioral Intention is the factor with the highest mean level, with an overall mean in the highest category (x̄ = 4.623, S.D. = 0.447), followed by Price Value with an overall mean also in the highest category (x̄ = 4.612, S.D. = 0.464). The remaining five factors have means in the high category: Social Influence (x̄ = 4.474, S.D. = 0.658), Performance Expectancy (x̄ = 4.463, S.D. = 0.515), Hedonic Motivation (x̄ = 4.376, S.D. = 0.506), Effort Expectancy (x̄ = 4.366, S.D. = 0.446), and Facilitating Conditions (x ̅ = 4.154, S.D. = 0.504), respectively.

The multiple regression analysis results indicate anvalue of 0.637, accounting for 63.70% of the total variance from five factors. This demonstrates that Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Hedonic Motivation have statistically significant effects. The resulting predictive equation is as follows: BI = 1.463 + 0.540(PE) - 0.126(EE) + 0.200(SI) - 0.042(FC) + 0.088(HM). The findings can be applied to support the development of a geographic information system for managing marine and coastal resources in Bandon Bay, Surat Thani Province. The system development should focus on the factor weights specified in the predictive equation.

Emerging Trends of Library and Information Science Research in Thailand

2025-01-04T12:30:42+07:00

The article analyzes Library and Information Science research trends in Thailand (2007–2024) using bibliographic data from Thai Journal Online (TCI) and SCOPUS. Bibliometric tools and science mapping techniques were used to analyze the data.

The findings provide an analysis of 3,354 publications showing a 14.06% annual growth rate, with five main research themes including Information Management, Knowledge Management, Academic Libraries, Decision Making and Ontology, and information management as the focus (n=113). The collaboration network has eight clusters, with two dominant groups accounting for 56.25% of collaborations. K. Tuamsuk is the largest cluster's leading researcher (betweenness=58.551, PageRank=0.111). Three research phases were identified: infrastructure development (2008-2012), knowledge management (2013-2018), and technology-sustainability integration (2019-2024).

In conclusion, the article contributes to a better understanding of Thailand's library and Information Science research which has shifted from traditional methods to integrated information management, focusing more on sustainability and emerging technologies. The field exhibits solid regional collaboration and opportunities for improved international partnerships.

Application of Dashboard for Workforce Planning: Development and Technology Acceptance

2025-01-07T14:04:49+07:00

This study aims to develop and apply a dashboard for visualizing workforce data and related information to support decision-making in workforce planning. The research employed a research and development (R&D) approach. The evaluation focused on user acceptance of the dashboard for workforce planning decision-making. The study involved 36 participants, including executives, personnel, and stakeholders directly engaged in using the dashboard. The findings revealed that users demonstrated high acceptance of the dashboard technology. The Perceived Ease of Use (PEOU) was rated at the highest level overall (x̅=4.53, S.D.=0.54), Perceived Usefulness (PU) was also rated at the highest level overall (x̅=4.58, S.D.=0.52), Attitude Toward using (ATU) was rated at the highest level overall (x̅=4.67, S.D.=0.50), and Effort Expectancy (EE) was rated at a high level overall (x̅=4.46, S.D.=0.64). These results indicate that users found the dashboard easy to learn and use and beneficial for effectively supporting decision-making in workforce planning for executives and organizations. Users exhibited a positive attitude toward the dashboard and were willing to adopt new digital technologies as tools to enhance their work efficiency, further improving overall productivity.