TLA Research Journal

Book review : The Chief Data Officer’s Playbook

Suwannee Hoaihongthong — 2024-05-15

The Chief Data Officer’s Playbook เป็นหนังสือที่มีลักษณะเป็นเสมือนคำแนะนำที่ครอบคลุมสำหรับ Chief Data Officer (CDO) โดยครอบคลุมแง่มุมต่าง ๆ ของความรับผิดชอบของ CDO รวมถึงความสำคัญของการสื่อสาร การนำเสนอกลยุทธ์ข้อมูล และการสร้างความสัมพันธ์ที่สำคัญภายในองค์กร หนังสือเล่มนี้เจาะลึกถึง CDO ในช่วงต่าง ๆ โดยอธิบายแยกเป็นประเภทของ CDO และข้อพิจารณาทางจริยธรรมที่เกี่ยวข้องกับข้อมูล นอกจากนี้ยังให้ข้อมูลเชิงลึกเกี่ยวกับการกำกับดูแลข้อมูล การปฏิวัติข้อมูล และคำแนะนำสำหรับเจ้าของธุรกิจ ซีอีโอ และคณะกรรมการที่เกี่ยวข้อง และสรุปด้วยคำแนะนำเชิงปฏิบัติสำหรับการเริ่มต้นบทบาท CDO อีกทั้งสรุปงานที่จะต้องทำให้สำเร็จในอีก 300 วันข้างหน้าอย่างน่าสนใจ

Efficiency and Satisfaction Study of Books Developed with QR Code Technology for Plant Information Dissemination at Rajamangala University of Technology Srivijaya, Trang Campus

Sawannarat Apaipong — 2024-05-15

The purposes of this research were 1) to develop and assess the efficiency of books created using QR Code technology, and 2) to investigate user satisfaction with books developed using QR Code technology for disseminating plant species information in the area of Rajamangala University of Technology Srivijaya, Trang Campus. The development process followed the ADDIE Model, incorporating video editing and QR Code technology. Users could scan the QR Code of each plant species to view video recordings of their physical characteristics, enhancing reader engagement compared to static images in traditional books. Subsequently, users were asked to evaluate the readings to assess efficiency and satisfaction using performance and satisfaction evaluations, with mean () and standard deviation (S.D.) used for data analysis. The research results indicated that the efficiency of the book was evaluated by 5 experts at the highest level ( = 4.61, S.D. = 0.45) in terms of content, ease of use, and design. Furthermore, satisfaction evaluation from 50 users reached the highest level
( = 4.55, S.D. = 0.57) regarding ease of use, usefulness, and design, with content rated at a high level

Investigation of the knowledge management best practices used by the national outstanding rice seed farmers in Kamphaeng Phet, Thailand

Chokthamrong Chongchorhor — 2024-05-15

This qualitative research examines the knowledge management practices of farmers who breed outstanding rice seeds in Kamphaeng Phet, Thailand. The study involved 12 farmers with at least 10 years of rice planting experience and who received national awards for breeding outstanding rice seeds, using the snowball sampling technique. Data collection methods included in-depth interviews, informal focus group discussions, and participant and non-participant observations. Triangulation and inductive analysis were utilized to present the results of descriptive data analysis. The research identified six steps in knowledge management practices: knowledge identification, knowledge capture, knowledge organization, knowledge evaluation, knowledge implementation, and knowledge distribution. Internal factors supporting knowledge management success included motivation to produce high-quality rice seeds locally, collaborative learning processes, and equitable profit distribution. External factors included strengthened support for knowledge promotion from the Rice Seed Centre in Kamphaeng Phet and facilitated knowledge exchange between scientific and local wisdom knowledge by the Rice Department of Thailand.

Kratom Industrial Crop: Factors Affecting the Thai Society’s Acceptance Behavioral Phenomena of Kratom Products of the Diffusion of Innovation

Peemasak Angchun — 2024-05-15

The research objectives were to: 1) examine factors affecting the Thai society’s acceptance behavior of kratom products; 2) test co-variance factors that can explain the Thai society’s acceptance behavior of kratom products; and 3) propose a prototype model for predicting the Thai society’s acceptance behavior of kratom products. The research results found that:1) The independent variable, relative advantage, is the variable that is most important to the Thai society’s acceptance behavior of kratom products in each type; 2) Results of testing research hypotheses showed that three variables consisting of (1) relative advantage, (2) compatibility, and (3) complexity can explain total co-variance up to 62% of the Thai society’s acceptance behavior of kratom products in all types at a statistical significance level.05; and 3) A prototype model for predicting the Thai society’s acceptance behavior of kratom products.

Exposure to political news of students in the Northeast, Thailand

Komgrit Rumdon — 2024-05-15

The purpose of this article is to study the exposure to political news of students in the Northeastern region. This research is survey research using questionnaires with a sample of 330 students studying at the bachelor's level using an accidental sampling method and analyzing the data with statistics. The results of the research found that students' exposure to political news among students in the Northeastern region is at the highest exposure to news from mass media sources. When considering gender and place of residence, it was found that there is also exposure to political news from mass media sources. Television is the most used tool for exposure news, received from home, and the method of exposure news is through hearing conversations. Most of the news exposure was in the form of campaign posters, and the quality of most of the news was thought to be up to date with current events.

The results of the research indicate the behavior of exposure to political news and can lead to guidelines for developing and designing political news services for local news service institutions as well as agencies that produce political news to enhance information literacy skills with accurate and appropriate information that is consistent with student behavior.

Classification Content Development of Palm Leaf Manuscript at Wat Supattanaram Worawihan Ubon Ratchathani Province

Woranuch Sriphalang — 2024-05-15

This study aims to classify 73 bundles and 593 bindings of Palm Leaf Manuscripts at Wat Supattanaram Worawihan, Ubon Ratchathani Province, for digitization and database creation. The research involved analyzing original registration records and relevant documentation from other locations to establish an appropriate classification framework. Preliminary findings indicate adaptation from the Lanna Palm Leaf Manuscript Preservation Project at Chiang Mai University and the Northeastern Palm Leaf Preservation Project at Mahasarakham University. The resulting Classification Content Development comprises 18 categories, including Disciplinary Rules, Suttanta Doctrine, Abhidhamma Doctrine, Pali Manuscripts, Prayers, Blessings, Rituals, Sermons and Teachings, Religious Teachings, Folk Talcs, Legends of Buddhism, Legends of Cities/Rulers, Law, Language Arts, Poetry, Astrology, Medicine, and Combined Disciplines. This classification system holds potential for application in other temples across Ubon Ratchathani Province in the future.

An Analysis Research Output on Global Library and Information Science: A Bibliometric and Altmetric Analysis

Pornnisa Wattanasiri — 2024-05-15

The objective of this research is to conduct a bibliometric analysis of research output in the fields of Global Library and Information Science (LIS) on Scopus database for the period (2021-2023) using the Bibliometrix-R program. Additionally, it aims to measure the impact and popularity of academic publications through Altmetric.com. The study revealed a total of 2,056 relevant research articles, with the highest research output coming from the United States. Wuhan University emerged as the leading institution in terms of research output in LIS. When assessing the popularity of publications on social media, Mendeley ranked highest, followed by other platforms like news outlets and X users. The bibliometric analysis conducted in this study contributes to a better understanding of trends and contextual factors influencing research dissemination and citation patterns. Notably, it aids in promoting collaboration and understanding the impact of research by measuring the outcomes. The research trends identified during the three-year period include topics such as Artificial Intelligence, Machine Learning, Big Data, Research trends, Diversity, Data mining, Online learning, and Public libraries. An important aspect highlighted is the support for collaborative citation practices to strengthen cooperation in disseminating LIS research. Lastly, Altmetric analysis serves as a novel approach to identifying research discussions in academic circles that deserve attention in future studies within the field of LIS and other related disciplines.

A Bibliometric Analysis of Khon Kaen Agriculture Journal (KAJ): Research and Trends

Sompejch Junlabuddee — 2024-05-15

The purpose of this study is to examine the research trends published in Khon Kaen Agriculture Journal (KAJ) from 2013 to 2022 by analysing the most productive authors, affiliations, and most cited articles. This research employed bibliometric analysis methods, including performance analysis, which consists of displaying the number of articles published, authors with a large number of published works, and affiliations of the authors writing the most frequently published research. The VOSviewer was utilized to demonstrate the keyword co-occurrence science mapping and the Looker Studio was used to exhibit analysis and to visualize the results in the form of tables, diagrams, and graphs. According to the findings, there are 990 articles published from 2013 to 2022. There was a consistent increase in the number of publications each year. Analysis of the article data classified by the affiliations of the authors shows that authors from Nakhon Ratchasima Rajabhat University and Silpakorn University Phetchaburi IT Campus published the most research articles. The highest number of citations was found in 2014, with 79 citations among 56 articles. The authors are from four different countries: Thailand, Laos, Bangladesh, and China. Khon Kaen University's affiliate has contributed the most publications. Additionally, VOSviewer visualization also illustrates the data to exhibit 12 clusters of keyword co-occurrence, and the term “Livestock Production” remains one of the most important sectors, that are related world’s most important sectors concerning economy, food security, and the livelihoods of people.

Editor’s Note

Prin Khwanriang — 2024-05-15

Editorial

Duangkaew Ngernooolsap — 2024-05-15