RATASUK, A.; LIN NAING, N.; TANTAWORRANART, penpattra. Enhancing Patient Trust in Yangon’s Private Hospitals: Impact of Service Quality Using SERVQUAL Model on Brand Image. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences, [S. l.], v. 45, n. 2, p. 1–14, 2025. Disponível em: https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/278544. Acesso em: 1 oct. 2026.