PARK, T.; CHIN WEN, Y.-.; KHEMNGUAD, E.; TEEKASAP, P. Perception Differences in Using Brand Mascots on Products and Services between Thai and Japanese Consumers. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences, [S. l.], v. 37, n. 3, p. 1–14, 2019. Disponível em: https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/176990. Acesso em: 29 mar. 2024.