Pongwiritthon, Ratthanan, Pakphum Pakvipas, and Sutheemon Chongesiriroj. 2019. “Potential Development of Offensive Marketing Strategy of Textile Handicraft from Lanna’s Ethnic Wisdom: Pgazkoenyau”. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences 37 (3):58-75. https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/177417.