Phornlaphatrachakorn, Kornchai. 2019. “Competitor Accounting and Marketing Performance: An Empirical Investigation of Electronics and Electrical Appliance Businesses in Thailand”. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences 37 (4):35-55. https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/178266.