Ratasuk, . A. ., Lin Naing, N. . and tantaworranart, penpattra (2025) “Enhancing Patient Trust in Yangon’s Private Hospitals: Impact of Service Quality Using SERVQUAL Model on Brand Image”, University of the Thai Chamber of Commerce Journal Humanities and Social Sciences, 45(2), pp. 1–14. available at: https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/278544 (accessed: 10 December 2025).