Namsawatwong, kittiwat and Metharom, P. (2019) “Attitudes of Females from Three Generations towards Advertising Using Sex Appeal”, University of the Thai Chamber of Commerce Journal Humanities and Social Sciences, 39(4), pp. 151–175. available at: https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/167134 (accessed: 29 September 2026).