Rattanapongpinyo, T. (2019) “Business Performance Success by Local Thai Firms Applying Innovation Management and Social Media”, University of the Thai Chamber of Commerce Journal Humanities and Social Sciences, 36(3), pp. 113–125. available at: https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/187808 (accessed: 11 October 2026).