Pongwiritthon, R. “Purchasing Behavior of Woven Cotton Products in Muang District, Chiang Mai Province : Implication for Marketing Mixes Based on Buyer Needs”. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences, vol. 37, no. 1, Feb. 2019, pp. 26-37, https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/173373.