Pichedpan, Anchalee. “The Marketing Communication Landscape in the Platform Era: A Synthesis Toward the Concept of Trust Architecture”. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences 46, no. 1 (June 30, 2026): 224–237. accessed September 18, 2026. https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/291550.