Warapitayut, Kalan. “A Preliminary Study of the Possibility of Branding Communication through Print Media and Special Events amongst Generation-Y”. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences 34, no. 1 (February 3, 2014): 164–176. accessed April 22, 2026. https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/188773.