Kanthachai, Nongnout. “Quality Management and Market Orientation Affecting the Organizational Performance of SMEs in Thailand”. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences 35, no. 4 (June 19, 2019): 42–53. accessed August 30, 2026. https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/195845.