Pundang, Chupong, Nitaya Waidee, and Ratchada Srisurapol. “A Model for Customer Relationship Management of Commercial Banks in Roikaensarasin Provincial Cluster”. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences 37, no. 3 (March 11, 2019): 15–26. Accessed April 26, 2024. https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/177022.