Chaisanit P, Sopanik S, Rachapaettayakom P. Enhancing Business Performance Through Innovation: A Study of Day Spas in Thailand. soc sci hum utcc [internet]. 2025 Sep. 30 [cited 2025 Dec. 7];45(3):110-33. available from: https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/286193