Maiphoom U. A STUDY OF THE RELATIONSHIP BETWEEN BRAND EQUITY AND BUYING DECISION TOWORDS SMARTPHONE (IPHONE) OF CUSTOMERS IN BANGKOK METROPOLITAN AREA. VAR [Internet]. 2020 Apr. 30 [cited 2024 Apr. 28];10(1):56-65. Available from: https://so06.tci-thaijo.org/index.php/var/article/view/224180