Valaya Alongkorn Review Journal

INTERGRATING ACTIVITIES ON THE PRESERVATION OF ARTS AND CULTURE WITH TEACHING AND LEARNING FOR STUDENTS IN THE FIELD OF EARLY CHILDHOOD EDUCATION

Wimonrat Sartsuphap — 2025-08-31

Preserving the nation's arts and culture is one of the main missions of higher education institutions. According to the 5-year development plan of Navamindradhiraj University (2023-2027), the missions are as follows: Organize education, create research and innovation, provide academic services, and nurture religion, art, culture, and local wisdom that meet the needs of Bangkok and the country. For this reason, the Department of Urban Society, the field of Early Childhood Education, Urban Community Development College, Navamindradhiraj University, has organized an activity to integrate activities on the preservation of arts and culture with teaching and learning for students. The objectives are as follows: 1) Promote the integration of arts and culture conservation with teaching and learning. 2) Promote the role of students or their participation in the dissemination, continuation and conservation of arts and culture, Thai language and local wisdom. 3) Promote the integration of arts and culture with other missions. There are 4 steps in integrating activities: 1) planning step, 2) implementation step, 3) verification step, 4) conclusion step. The activities must take into account the consistency with the subjects taught in the course and the university's mission plan. For example, organizing events on important religious days to enable students to have good cultural values, to practice organizing activities to preserve arts and culture, and to participate in the dissemination of arts and culture to early childhood children and the community.

STRATEGIC SELF-REGULATION USE IN ENGLISH SPEAKING AND LEARNING MOTIVATION OF SECOND-YEAR UNDERGRADUTES

Tanagorn Suwannaprut — 2025-08-31

The purposes of this study were to 1) investigate the use of strategic self-regulation for English speaking by second-year undergraduates 2) examine learning motivation of second-year undergraduates of second-year undergraduates and 3) find the relationship between the use of strategic self-regulations for English speaking and learning motivation of second-year undergraduates. The sample was 85 second-year undergraduates studying in academic year 2024 at Valaya Alongkorn Rajabhat University under the Royal Patronage. Quantitative data were collected by strategic self-regulation for speaking questionnaire and learning motivation questionnaire. Both questionnaires were examined for construct validity and Cronbach’s alpha reliability. They were found valid between 0.67 - 1.00 and reliable 0.83 and 0.89 respectively. Quantitative data were analyzed by descriptive statistics including frequency distribution, percentage, mean, and standard deviation. Pearson correlation coefficient at 95 percent confidence level was used to find the relationship. Qualitative data were collected using the interview and participant observation. The gathered data were analyzed by content analysis.
The findings revealed as follows: 1) The students use self-regulation strategies in English speaking at a moderate to high level. They used motivational self-regulation strategies (mean, 4.19) and affective self-regulation strategies (mean, 3.52) at a high level; 2) In terms of overall learning motivation, it was found at a moderate level (mean, 3.46). When considering motivation types, the sample students had more extrinsic motivation than intrinsic motivation; and 3) The use of self-regulation strategies in speaking had a positive relationship with English learning motivation at a low level (r = 206) with statistical significance at 0.05 level. The results suggest that the use of self-regulation strategies in speaking and learning motivation are positively related. When students are motivated to learn, they use self-regulation strategies to improve their speaking competency. Teachers should enhance positive learning environment so that students have a good attitude and are more motivated to learn. It is suggested to teach students how to learn by using self-regulation strategies to better their English proficiency.

COMMUNICATION COMPETENCIES ISSUES AMONG PRIVATE SCHOOL ADMINISTRATORS IN THAILAND

Chanya Wiparungsri — 2025-08-31

This research was a qualitative study aimed at examining the communication competency status of private school administrators. Data were collected from three types of private secondary schools under the Office of the Private Education Commission: general private secondary schools, religious-affiliated private secondary schools, and alternative private secondary schools, covering areas in Bangkok, vicinity, and provincial regions. The sample group was selected using purposive sampling, consisting of 3 school directors and 9 teachers, totaling 12 participants. The research instrument was a semi-structured interview form. Data collection was conducted during March 2025 through in-depth interviews to analyze communication competencies between school directors and teachers. The quality verification of the research instrument was conducted through content validity assessment by three experts. The evaluation results showed that the 22-item interview form had IOC values ranging from 0.67 to 1.00, with 16 items being acceptable (IOC ≥ 0.5), representing 72.7%, and 6 items requiring improvement. The average IOC value was 0.76, which met the acceptable criteria. Data analysis employed content analysis and synthesis methods.
The research findings revealed that most school administrators needed to develop communication competencies, particularly speaking skills as the highest priority, followed by coaching skills, team management, and personnel relationship building, respectively.

GUIDELINES FOR DEVELOPING DIGITAL COMPETENCIES OF TEACHERS IN SCHOOLS UNDER NONTHABURI PROVINCIAL ADMINISTRATIVE ORGANIZATION

Pornwipa Nupanram — 2025-08-31

The objective of this research were to 1) study the digital competency of teachers in schools under the Nonthaburi Provincial Administrative Organization; 2) compare teachers’ opinions on digital competencies in schools under the Nonthaburi Provincial Administrative Organization, classified by educational level, work experience, and school sizes; and 3) explore guidelines for developing digital competency among teachers in schools under the Nonthaburi Provincial Administrative Organization. The sample from purposive sampling consisted of 5 administrators and from stratified random sampling by school sizes consisted of 296 teachers. The research instruments was a questionnaire and an interview form with a validity (IOC values) between 0.67 to 1.00, and a reliability value of .997 The data were statistically analyzed by using percentage, mean, standard deviation, t-test, One-way ANOVA, LSD and content analysis.
The results of the research were as follows: 1) the digital competencies of teachers in schools under the Nonthaburi Provincial Administrative Organization was at a high level in overall, and particular aspects; the highest average score was in the area of adaptability to digital changes, followed by digital usage, while the lowest average was in problem-solving using digital tools. 2) the comparison of teachers’ opinions on digital competency in schools under the Nonthaburi Provincial Administrative Organization, classified by educational level, work experience, and school sizes, revealed that teachers with over 26 years of work experience had significantly lower opinions on digital competency development than those with 16 - 25 years, 6 - 15 years, and less than 5 years of experience, with statistical significance at the .01 level and 3) the study on guidelines for developing the digital competency of teachers in schools under the Nonthaburi Provincial Administrative Organization found that the organization should support building knowledge and understanding among teachers by organizing training programs and disseminating information. It should also establish teams of digital technology experts and implement supervision, monitoring, and promotion of digital technology usage.

CREATIVE PROBLEM SOLVING LEARNING MANAGEMENT IN REAL LIFE CONTEXTS TO DEVELOP CREATIVE PROBLEM SOLVING ABILITY OF Grad 9 STUDENTS

Yosita Srikhumyong — 2025-08-31

The objectives of this research were to 1) compare the creative problem solving ability of grade 9 students before and after participating in learning activities based on the creative problem solving process in real-life contexts, and 2) compare the post-instruction creative problem-solving ability of grade 9 students with the 70% criterion. The sample consisted of 50 Grade 9 students from Patumwan Demonstration School, Srinakharinwirot University, during the second semester of the 2024 academic year. The sample was obtained through cluster random sampling. The research instruments included lesson plans based on the creative problem-solving process in real-life contexts and a creative problem solving test with a difficulty index ranging from 0.24 to 0.63, a discrimination index ranging from 0.46 to 0.81, and a reliability coefficient (Cronbach's alpha) of 0.754. The statistical methods employed in the research included mean, standard deviation, dependent samples t-test, and one-sample t-test.

The research findings revealed that 1) the students’ creative problem solving ability after participating in the learning activities (M = 18.28, SD = 1.36) were significantly higher than before (M = 11.09, SD = 2.87), at the 0.05 level of significance; and 2) the students’ post-instruction creative problem solving ability were significantly higher than the 70% criterion at the 0.05 level of significance. The mean score after instruction was 73.12% out of a total of 25.

INTEGRATING GENRE-BASED INSTRUCTION AND BLOOM’S TAXONOMY INSTRUCTION TO ENHANCE ANALYTICAL READING ABILITY AMONG PRE-SERVICE TEACHERS

Pintipa Seubsang — 2025-08-31

This study aimed to examine the analytical reading ability of first-year pre-service English teachers by implementing a genre-based instructional approach integrated with Bloom’s Taxonomy, as well as to investigate their opinions towards this approach. The sample group consisted of 32 first-year students majoring in English language teaching, selected using cluster sampling. The research instruments included: (1) twelve lesson plans designed according to the integrated approach, each lasting four hours for a total of 48 hours; (2) short-answer and essay tests; (3) midterm and final examinations; and (4) a questionnaire on students’ opinions. Data were analysed using percentage, mean, and standard deviation. The results showed that the pre-service teachers’ analytical reading ability improved significantly after the instruction. The mean score for reading comprehension and distinguishing fact from opinion increased from 43.10% to 84.60%, and the ability to analyse texts increased from 45.00% to 88.00%. The average scores for identifying the writer’s purpose and analysing presentation techniques, as well as interpreting implicit meaning, were 87.33% and 70.90% respectively. Midterm and final exam results were also high, with mean scores of 80.00% and 77.53%. Overall, the students expressed very positive opinions towards the genre-based instruction integrated with Bloom’s Taxonomy, indicating that this approach effectively enhanced their analytical reading skills.

A STUDY ON THE EFFECTS OF PROBLEM-BASED LEARNING ACTIVITIES ON THE ABILITY OF EARLY CHILDHOOD EDUCATION STUDENTS TO DESIGN PROJECTS FOR PROMOTING HEALTH AND SAFETY IN EARLY CHILDHOOD

Khantharot Papol — 2025-08-31

The purposes of this study were to: 1) examine the effects of Problem-Based Learning (PBL) activities on the ability of early childhood education students to design projects for promoting health and safety in early childhood, and 2) to investigate students’ satisfaction with the activities. The problems were based on real situations related to health and safety of young children. Students applied the PBL process, which consisted of 1) problem identification, 2) problem analysis, 3) hypothesis formulation, 4) research and inquiry, 5) project design, and 6) presentation and discussion, to systematically design the projects. The sample consisted of 30 first-year students in the Early Childhood Education Program, Faculty of Education, Valaya Alongkorn Rajabhat University under the Royal Patronage, during the first semester of the 2024 academic year. They were selected through Cluster Sampling. The research instruments included a project design ability assessment form, a satisfaction questionnaire has high precision (Cronbach’s alpha = 0.89) and pre-test and post-test knowledge assessments. Data were analyzed using percentage, mean, standard deviation, and t-test
The results revealed that: 1) students’ ability to design projects for promoting health and safety in early childhood after participating in Problem-Based Learning activities was at a high level and significantly higher than before the activities at the .05 level, and 2) students’ satisfaction with the Problem-Based Learning activities was at a high level. These findings demonstrated that Problem-Based Learning effectively enhanced students’ project design skills and promoted learning satisfaction.

FACTORS AFFECTING THE PERSONNEL PERFORMANCE IN CHIANG RAI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 3

์Nipaporn Manowan — 2025-08-31

This research aimed 1) to study the factors personnel performance in Chiang Rai Primary Educational Service Area Office 3, 2) to study the efficiency of personnel performance in Chiang Rai Primary Educational Service Area Office 3 and 3) to study the factors of personnel performance that affect the work efficiency in Chiang Rai Primary Educational Service Area Office 3. The sample were 347 personnel from Chiang Rai Primary Educational Service Area Office 3 and was obtained through multi-stage random sampling, the research instrument was rating scale questionnaire and a reliability score of 0.95. Data were analyzed using percentage, mean, standard deviation, and multiple regression statistics enter method.
The research findings revealed that 1) The factors personnel performance in Chiang Rai Primary Educational Service Area Office 3 were rated at a high level. The highest rated was aspect of the maintenance factors the policy and administrative support factors and the motivation factors of work achievement. 2) The efficiency of personnel performance in Chiang Rai Primary Educational Service Area Office 3 were rated at high level. The highest rated aspect was effective use of resources and 3) The factors of personnel performance that affect the work efficiency of personnel in Chiang Rai Primary Educational Service Area Office 3 can be combined to predict with the efficiency of personnel performance in Chiang Rai Primary Educational Service Area Office 3. were 43% with the significance level of 0.05. The highest rated aspect of the correlation coefficient was the policy and administration (β = 0.254), Achievement (β = 0.246), Job security (β=0.171), Recognition (β=0.155), and Career advancement (β=-0.132).

EFFECT OF MOVEMENT AND RHYTHM ACTIVITIES ACCOMPANYING FOLKTALES TELLING ON PRESCHOOL CHILDREN’S GROSS MOTOR ABILITIES, PHAENDDINTHONG WATRATBAMRUNG COMMUNITY CHILD DEVELOPMENT CENTER, BANGKOK

Phakamas Insanaeha — 2025-08-31

The purpose of this research was to compare preschool children’s gross motor abilities before and after implementing movement and rhythm activities accompanying folktales telling. The population composed of 7 preschool children, boys and girls, aged 2 - 3 years, studied in the kindergarten preparatory class in the 1st semester of the academic year 2024 at Phaendinthong Watratbamrung Community Child Development Center, Bangkok. This research was a quasi-experimental research with a one-group pretest-posttest design. Tools used in the research included 24 movement and rhythm activities accompanying folktales telling lesson plans with IOC of 1.00 and preschool children’s gross motor abilities test including 3 aspects; jumping 4 items, balancing 2 items, and walking 4 items which totaled 10 items with IOC between 1.00. The duration of the experiment was 8 weeks, 3 days a week, 30 minutes a day during the movement and rhythm activities. Statistics used in this research included mean, standard deviation, and hypothesis testing.
The results revealed that preschool children’s gross motor abilities after implementing movement and rhythm activities accompanying folktales telling was higher than before the experiment in overall, each aspect and each item.

EFFECT OF ORGANIZING ACTIVITIES USING LEARNING RESOURCES IN THE COMMUNITY THAT AFFECT TO SOCIAL BEHAVIOR OF EARLY CHILDHOOD CHILDREN AT LAMSALIDTHONG PHATTHANA COMMUNITY PRESCHOOL CHILD DEVELOPMENT CENTER BANGKOK

Wadee Wongsatthakul — 2025-08-31

The purpose of this research was to compare preschool children’s social behaviors before and after implementing community learning resources activities at Lamsalidthong Phatthana Community Child Development Center, Bangkok. The population included 3 classrooms of 90 preschool children, boys and girls, aged 3 - 4 years, studied in kindergarten preparatory class at the 1st semester in academic year 2024 at Lamsalidthong Phatthana Community Child Development Center. A sample group of 30 preschool children, studied in kindergarten preparatory class, Loma room was selected by simple random sampling, 1classroom from 3 classrooms, all classrooms had similar characteristics. Tools used in the research included 24 community learning resources activities lesson plans and preschool children’s social behaviors observation form including 3 aspects; accepting similarities and differences between individuals e.g., playing and doing activities with peers who are different from oneself, helping others who are different, conversing with children who are different, interacting well with others e.g., playing cooperatively with friends, smiling or greeting familiar adults, saying thank you and apologizing appropriately, and having the basics practices for being a good member of society e.g., following agreed-upon rules, acting as a leader or a follower, and listening to others’ opinions with an IOC between 0.67 - 1.00. The duration of the experiment was 8 weeks, 3 days a week, 30 minutes a day during the experience enhancement activities with an IOC of 0.67 - 1.00 Statistics used in this research included mean, standard deviation, and dependent samples t-test.
The results revealed that preschool children after implementing community learning resources activities had higher social behaviors than before the experiment with statistical significance at the 0.05 level, both overall and in each aspect including: accepting similarities and differences between individuals (M = 8.20, SD = 0.89), interacting well with others (M = 8.10, SD = 0.84), and having the basics practices for being a good member of society (M = 7.87, SD = 1.04).

DEVELOPING DIGITAL SKILLS OF OLDER ADULTS THROUGH EXPERIENTIAL LEARNING IN COMMUNITY SETTINGS IN PATHUM THANI PROVINCE

Prapat Palacheewa — 2025-08-31

This study aimed to 1) develop an experiential learning model to enhance the digital skills of elderly individuals in Pathum Thani Province, 2) examine the effects of experiential learning on the digital skill development of elderly individuals in Pathum Thani Province, and 3) investigate the satisfaction levels of elderly participants regarding the learning model. A quasi-experimental research design was employed, with a simple random sampling selected sample of 30 elderly participants. The research instruments included four training plans based on the experiential learning approach, pre-tests and post-tests, behavioral observation checklists, and a satisfaction survey.
The findings revealed that:
The findings revealed that: 1) The model of developing digital skills of older adults Through experiential learning in community settings in Pathum Thani province through four key components: (1) Utilization of authentic experiences, (2) Reflective practice that stimulates problem analysis and experience sharing, (3) Conceptualization of new approaches, and (4) Practical application and experimentation. 2) The impact of experiential learning on digital skill development among older adults demonstrated statistically significant improvement in post-training scores compared to pre-training scores (p<.05). 3) Older adults expressed the highest level of satisfaction with the experiential learning approach (M = 4.71, SD = 1.15), with the highest satisfaction ratings observed in learning methodology (M = 4.80, SD = 1.02), instructor effectiveness (M = 4.75, SD = 1.05), and training outcomes (M = 4.72, SD = 1.15).
This study contributes knowledge on The model of developing digital skills of older adults Through the utilization of authentic experiences, reflective practice that stimulates problem analysis and experience sharing, conceptualization of new approaches, and practical application and experimentation, that effectively enhance the digital skills of older adults, who expressed the highest level of satisfaction with the training model.

SPIRITUAL LEADERSHIP, WORKPLACE SPIRITUALITY AND EMPLOYEE ENGAGEMENT OF GOVERNMENT OFFICER AT SENIOR PROFESSIONAL LEVEL IN THE GOVERNMENT AGENCY

ฺBunjira Luanprida — 2025-08-31

The objectives of this research were to study the level of spiritual leadership, workplace spirituality, and employee engagement; to study the relationship between spiritual leadership and workplace spirituality with employee engagement; and to study the influence of spiritual leadership and workplace spirituality on employee engagement of government officer at senior professional level in the government agency. The sample group consisted of government officer at senior professional level in the government agency. The sample size was determined using Krejcie & Morgan’s table for a margin of error of 0.05, resulting in a sample size of 136 participants. Once the sample size was established, participants were selected using proportional stratified sampling. Collecting data by using personal data, spiritual leadership, workplace spirituality, and employee engagement questionnaires. The data were analyzed with statistical computer software. The statistics used for data analysis were percentage, mean, standard deviation, Pearson’s product moment correlation coefficient, and enter multiple regression analysis.
The research findings revealed that the levels of spiritual leadership and employee engagement were high, with mean scores of 3.82 (SD = 0.57) and 4.16
(SD = 0.56), respectively. The level of workplace spirituality was found to be very high, with a mean score of 4.25 (SD = 0.48); spiritual leadership and workplace spirituality were positively related to employee engagement at the 0.01 level of significance; and the predictors of employee engagement were spiritual leadership and workplace spirituality attributed at the 0.01 level of significance at 72.9 percent (R²_adj =.729).

A CULTURAL CAPITAL MANAGEMENT MODEL FOR CREATIVE TOURISM IN ANG THONG PROVINCE

Worawit Koedsawat — 2025-08-31

This research aims to 1) study the cultural capital management model for creative tourism in Ang Thong Province and 2) make recommendations on creative tourism management in Ang Thong Province by using a qualitative research process based on interviews schedule and a set of questions with amount of 24 key informants and analyze Sustainability component for creative tourism developed based on sustainable development concepts and dimensions. Sustainable tourism according to the goals of UNWTO and UNEP The research findings revealed that the cultural capital management model for creative tourism Ang Thong province consist of 5 key elements: 1) creative heart tourists. The host is strong and creative. Real activities and interactions are not organized. The internal control process is strong and comprehensive equal access benefits and 2) recommendations on creative tourism management in Ang Thong Province, including building knowledge and understanding with tourists and strengthening creative tourism communities. Defining the internal control process to create equal access to the benefits of the community, including the development of activities and interactions of creative tourism to the level of development of new services related to the community.

MARKETING FACTORS OF 4E INFLUENCING AND TREND OF PURCHASING BEHAVIOR OF GENERATION Z IN BANGKOK THROUGH TIKTOK SHOP

Anchalee ํYaowarach — 2025-08-31

This research aimed to 1) study the purchasing behavior trends of Generation Z consumers in Bangkok through TikTok Shop, and 2) study the marketing factor of 4E affecting the trends of purchasing behavior of Generation Z consumers in Bangkok. A questionnaire was utilized as the research instrument, with a reliability coefficient
of 0.89. Data were collected from 400 samples calculated by Cochran’s formula for an unknown population size. Descriptive statistics, including frequency, percentage, mean, and standard deviation, were employed, along with multiple regression analysis for hypothesis testing.
The results indicated that most consumers primarily purchased cosmetics (e.g., skincare and makeup) and food products (e.g., dried foods, ready-to-eat meals, and beverages). The average spending per purchase ranged from 301 to 500 Thai baht. The main reasons for purchasing via TikTok Shop were product variety and affordability. Influential figures affecting purchasing decisions included online sellers and product reviewers. Consumers typically shopped after 8:00 PM, coinciding with post-work hours. Overall, the decision-making level regarding purchases through TikTok Shop was high. Hypothesis testing revealed that all four 4E marketing factors had a statistically significant influence on the purchasing behavior trends of Generation Z consumers in Bangkok through TikTok Shop at the 0.01 significance level. These factors could predict purchasing behavior trends in the same direction, with Experience having the highest predictive value (0.298), followed by Everyplace (0.174), Evangelism (0.122), and Exchange (0.096), respectively.

DEVELOPMENT OF A REGISTRATION AND ASSESSMENT HANDBOOK FOR FACULTY OF MASS COMMUNICATION TECHNOLOGY, RMUTT

Chotika Aroonluck — 2025-08-31

This research aimed to 1) investigate the problems and needs for developing the registration and assessment handbook; 2) develop the registration and assessment handbook that meets user needs effectively; and 3) evaluate the efficacy of the developed handbook in enhancing the registration and evaluation processes.The population consists of instructors and students from the Faculty of Mass Communication Technology, with a total number of 1,757. Samples were selected using purposive and stratified sampling methods. The sample consisted of 554 participants, with 41 lecturers and 513 students. The research instruments included interviews, questionnaires, and checklists designed to evaluate the effectiveness of the revised registration and evaluation handbook. Quantitative data were analyzed using descriptive statistics, namely percentages and means. Qualitative data were analyzed using inferential statistics, namely the Wilcoxon Signed-Rank Test, to compare satisfaction levels before and after the handbook was revised.
The results of the study examining the current problems and user needs indicate that users require a handbook that is clear, accurate, and easily accessible. The development of the revised handbook successfully addressed these needs, demonstrating improvements in accuracy and usability. Furthermore, the evaluation of the new handbook revealed increased satisfaction and enhanced efficiency in the work performance of both instructors and students. In conclusion, the development of the revised registration and assessment handbook successfully enhanced user satisfaction and provided practical benefits for both faculty instructors and students. Furthermore, it improved operational efficiency within the Faculty of Mass Communication Technology at Rajamangala University of Technology Thanyaburi.

THE ROLE AND FUNCTION OF INFOGRAPHIC POSTERS IN PROMOTING TOURISM IN SOUTHERN THAILAND

Panitan Khumpairojn — 2025-08-31

This research article aims to: 1) analyze the design elements used in presenting infographic posters for promoting tourism in Southern Thailand, and 2) examine the communication functions of infographic posters in promoting tourism in Southern Thailand. A qualitative research methodology was employed, with data collected from infographic posters published by the Tourism Authority of Thailand between January and December 2024. The content analysis was conducted on a sample of five infographic posters, including: 1) Infographic Poster: Southern Villages Hidden Gems, 2) Infographic Poster: Phangnga Tourism Festival, 3) Infographic Poster: The South Turn, 4) Infographic Poster: Andaman Festival, and 5) Infographic Poster: Southern Crafts Delight. The study utilized communication theory and image design theory as the conceptual framework.
The findings from the study of infographic posters reveal that: 1) The design of infographic posters used to promote tourism in Southern Thailand creates an image that portrays destinations as attractive tourist spots through bright, fun, and engaging visuals, which help stimulate both cognitive and emotional responses. This design has led to an increased desire among tourists to participate in activities and visit these locations. 2) The role and function of infographic posters in promoting tourism in Southern Thailand were found to include: providing informative content, building awareness, preserving local identity through imagery and local dialect, and efficiently conveying information about tourist destinations, travel, activities, and services. Additionally, these posters help create awareness and enhance the image of Southern Thailand as an interesting and attractive tourism destination for tourists.