Journal of Humanities and Social Sciences Valaya Alongkorn

CURRICULUM DEVELOPMENT GUIDELINES FOR EDUCATION SANDBOX OF PILOT SCHOOL IN CHANTHABURI PROVINCE: A CASE STUDY OF KRUEWAIWITTHAYAKHOM SCHOOL

2024-03-25T10:12:19+07:00

The objectives of this research were to 1) investigate the essential requirements for developing the curriculum of a pilot educational institution, with a specific focus on Krue Wai Witthayakhom School, and 2) propose guidelines for curriculum development in this context. The sample group for this research comprised stakeholders from Krue Wai Witthayakhom School, selected through stratified sampling. The instruments employed for data collection included: 1) a questionnaire designed to capture opinions regarding the development of
the curriculum in pilot educational institutions within the educational innovation area, and
2) an interview form consisting of six questions for group discussion. Statistical methods used in data analysis included mean ( ), standard deviation (S.D.), frequency (f), and content analysis.

The findings of the research revealed that 1) the essential requirements identified by school administrators, teachers, students, and community members necessitated a transition to a new school curriculum. This requirement stemmed from the inadequacy of the previous curriculum in addressing the abilities and needs of students, and its misalignment with
the context of community schools and 21st-century learning. 2) The proposed guidelines
for developing the curriculum of pilot schools, as exemplified by Krue Wai Witthayakhom School, should articulate a vision of student success across five domains: learning content, critical knowledge including career and life safety information, life and family education, civic responsibilities, health promotion, and English proficiency. Additionally, student development activities and significant projects were emphasized. The curriculum should also include subjects related to career development, life skills, and practical applications relevant to daily life. Overall, stakeholders exhibited diverse perspectives on the guidelines for curriculum development, as revealed through content analysis.

DEVELOPMENT OF MATHEMATICS LEARNING ACTIVITIES MODEL WITH CREATIVE THINKING TO PROMOTE SOLVING PROBLEM SKILLS IN VOLUME AND CAPACITY OF GRADE 6 STUDENTS

2024-09-25T10:40:51+07:00

The purposes of this study were as follows: 1. create the mathematics learning activity format about volume and capacity and determine its effectiveness according to the criteria
of 75/75; 2. compare mathematical problem-solving skills using the mathematics learning activity format about volume and capacity between pretest and posttest; 3.study the satisfaction of students who have used the mathematics learning activity format about volume and capacity. The sample group was 6th grade students at Tha-It Municipal School. The tools used in the study included lesson plan organizing mathematics learning activities about volume and capacity, problem solving skills test and satisfaction assessment form. Statistical data were analyzed using T-test dependent samples, mean and standard deviation.

The research results found that 1) the format for mathematics learning activities in this research, the independent variable is the format for mathematics learning activities, which consists of 11 learning activity plans. Each plan consists of 1) Attention-grabbing step,
2) Situation understanding step, 3) Idea integration step, 4) Problem solving step, 5) Presentation step, and 6) Step to clarify conclusions. Efficiency of the mathematics learning activity format about volume and capacity that the researcher created was effective according to the standard = 74.89/76.17, which is in accordance with the specified criteria. 2) Problem solving skills posttest scores (15.13) were higher than pretest scores (9.77) with statistical significance at the level of .05. 3) Sixth grade primary school students were satisfied with the format of organizing mathematics learning activities. Regarding volume and capacity, they are at a high level
(𝑥̅ = 4.28, S.D. = 0.70).

DEVELOPMENT OF A ROLE PLAY LEARNING ACTIVITIES MODEL TO ENHANCE ENGLISH SPEAKING SKILLS BY APPLYING SECI MODEL FOR GRADE 7 STUDENTS

2024-12-10T20:53:49+07:00

The purposes of this study were as follows: 1) to design a role-playing learning activity format for Grade 7 students and evaluate its efficiency based on the 80/80 criterion; 2) to compare the English-speaking skills of students before and after learning through the role-play activity format (pretest and posttest); 3) To assess the satisfaction of Grade 7 students who used the role-play learning activity format. The sample group consisted of Grade 7 students from a primary school under the jurisdiction of a municipality. The research tools included the role-play learning activity format, lesson plans, an English-speaking skills test, and a satisfaction assessment form. Statistical data were analyzed using dependent samples t-tests, means, and standard deviations.

The results of the research were as follows: 1) the role-play learning activity format consisted of four steps: 1. socialization step, 2. externalization step, 3. combination step, and
4. internalization step. The efficiency of the role-play learning activity format, as developed by the researcher, was 77.56/82.44, meeting the specified standard criteria. 2) Posttest English speaking skills scores (𝑥̅ = 24.73, S.D. = 2.41) were significantly higher than pretest scores (𝑥̅ = 12.87, S.D. = 4.52), with statistical significance at the .05 level. 3) Grade 7 students expressed high satisfaction with the role-play learning activity format (𝑥̅ = 4.35, S.D. = 0.65).

ANALYZING THE INFLUENCE OF NEW MARKETING MIX FACTORS ON DECISION MAKING IN E-NOVEL APPLICATIONS

2024-09-25T11:01:30+07:00

The objectives of this research include to study the relationship between digital lifestyle and decisions to use the e-novel reading applications, to study the relationship between consumer behavior and decisions to use the e-novel reading applications, and to explore the new marketing mix factors that influence the decision-making on using e-novel reading applications. This work is considered quantitative research that collects data from four hundred Thai individuals, who read electronic novels via applications, by using questionnaires. The analytical process was performed by using descriptive statistics, which include finding frequency, percentage, mean, and standard deviation, along with assessing the hypothesis by using One-way ANOVA and Multiple Regression Analysis. The results show that most people who use their mobile numbers and change their passwords every three months prefer using “Fictionlog” during their meals. Furthermore, they prefer purchasing e-novels in packages based on different decisions due to the new marketing mix factors that affect all aspects of their decision-making, especially with the aspect of “Dissemination” – with the Beta value of 0.242.

PROBLEMS IN ENFORCING THE LAW UNDER PREVENTION AND SUPPRESSION OF TORTURE AND ENFORCED DISAPPEARANCE ACT B.E. 2565

2024-09-25T11:17:01+07:00

The objectives of this research were to: 1) Study the nature of the enforcement of the law under the Prevention and Suppression of Torture and Enforced Disappearance Act B.E. 2565 2) Study the problems in law enforcement and 3) Study the guidelines for solving problems from enforcing the law under the Prevention and Suppression of Torture and Enforced Disappearance Act B.E. 2565. The research sample consisted fifteen officials from the Ministry of Justice and police officers who must comply with the law under the prevention and suppression of torture and enforced disappearance act B.E. 2565. The study's results found that three Ministry of Justice agencies perform the following functions: the Rights and Liberties Protection Department (RLPD), the Department of Special Investigation (DSI), the Office of the Narcotics Control Board (ONCB), and the Metropolitan Police Station. All agencies are government officials who must act following the law under the Prevention and Suppression of Torture and Enforced Disappearance Act B.E. 2565, and each agency has a different mission. Not only does this law focus on protecting citizens by ensuring that government officials will comply with the law and perform their duties, but it also protects the rights of officials who act legally not to be harassed or slandered. Problems in law enforcement in five dimensions 1) the content and provisions of the law, 2) the operating personnel, 3) the operational support, 4) the environment or social context, and 5) the personality. The research recommendations are to modify the legal provisions to implement them more effectively and clearly and to train government officers on this law and other relevant laws. This includes reviewing new work practices and creating new knowledge, understanding, and attitudes towards work. To lead to the most effective enforcement of the law for the benefit of the people and practitioners.

FACTORS INFLUENCING THE PERFORMANCE OF THE FOOD AND BEVERAGE BUSINESS IN THAILAND

2024-11-18T17:43:59+07:00

This research has the objective to study the level of factors influencing the performance of food and beverage businesses in Thailand. And study the influence of factors affecting the performance of the food and beverage business in Thailand. The researcher determined the sample group for this study to be executives at the level of department heads and above who work in business organizations in the food and beverage business category. That are registered on the Stock Exchange of Thailand only, totaling 300 people. The researcher analyzed the data. By collecting all received questionnaires. Used to analyze and process data. Using statistical packages for research Statistics used in data analysis in this study are as follows: frequency and percentage, mean and standard deviation. and analyze multiple regression equations The statistical significance used in the analysis was set at the 0.05 level.

The results of the research found that Level of factors influencing the performance of food and beverage businesses in Thailand at a high level. Business change factors It affects the operating results of the food and beverage business in Thailand to a high level.

THE INFLUENCE OF 4P’S MARKETING MIX, AIO’S and GASTRONOMY TOURISM TO PURCHASE DECISION CONFECTIONERY SOUVENIR OF FOREIGN TOURIST IN BANGKOK

2024-11-18T17:45:04+07:00

Confectionery souvenirs in Bangkok have the potential to enhance local cultural and economic experiences. With a significant number of international tourists interested in visiting Bangkok, the capital of Thailand, these sweets can serve as effective marketing tools that promote cultural exchange, valuable ingredients, and unique travel experiences. This study focuses on analyzing tourist purchasing behavior by examining the impact of marketing mix factors, lifestyle patterns, and Gastronomy tourism to understand the factors influencing international tourists' decisions to purchase confectionery souvenirs. The objectives of this research are 1) To study the influence of the marketing mix on the purchasing decision process, 2) To study the influence of lifestyle patterns (AIO) on the purchasing decision process, and 3) To study the influence of Gastronomy tourism on the purchasing decision process.

The sample group for the research consisted of 460 international tourists visiting Bangkok. Data was collected using questionnaires and analyzed using by statistical package to test the hypotheses. The results indicated that the factors of the marketing mix, culinary tourism, and lifestyle patterns significantly affect international tourists' decisions to purchase confectionery souvenirs in Bangkok, with statistical significance at the 0.05 level. This research highlights the importance of these factors in influencing the purchasing decisions of tourists and can guide the development of confectionery souvenirs products for sale to international tourists.

GUIDELINES FOR THE DEVELOPMENT OF SPORTS STANDARD PROMOTION OF ANGTHONG PROVINCIAL ADMINISTRATIVE ORGANIZATION

2024-09-25T11:46:07+07:00

The objectives of this research were 1) to study operating conditions according to sports standard promotion; 2) to compare opinions on the operation of sports standard promotion, divided by personal factors; and 3) to study the guidelines for developing operations according to sports standard promotion. There were 2 two stages in research methods; : 1) to study operating conditions and compare opinions on operations according to the sports standard promotion and 2) to study the guidelines for developing operations according to sports standard promotion. The sample using accidental sampling were three hundred ninety-two people who receive sports services. The questionnaire was used for collecting data. The reliability was 0.97. The statistics were analyzed by mean, standard deviation, independent t-test, one – way ANOVA, and LSD method; There were 11 eleven informants acquired by purposive sampling including personnel responsible for sport work, academic and sport experts. The interview was used for collecting data. The content analysis was conducted in this study. The results revealed that; 1) Operating according to the sports standard promotion was at a moderate level with the highest aspect on activities and the lowest average is on personnel; 2) Sample with different personal factors have different opinions on operating conditions with a statistical significance level of .05; and
3) The guidelines for developing operations according to sports standard promotion were as followed; (1) There should be the renovation of the building and the maintenance of the sport equipment and (2) The qualified and skilled personnel should be provided sufficient.

LOGO AND PACKAGING DESIGN FOR ENHANCEMENT OF ‘HOM-THONG BANANAS’ PRODUCTS: CASE STUDY OF BUENG KA SAM SUBDISTRIC, NONG SUEA DISTRICT, PATHUMTHANI PROVINCE

2024-09-25T13:51:27+07:00

The Golden Banana (Musa acuminata ‘Gros Michel’, Golden banana) planted in the area of Bung Ka Sam Subdistrict, Nong Suea District, Pathum Thani Province, has been utilized to increase value through processing into prototype products for the community. Therefore, this study designed product branding and packaging for prototype products. Researchers collected data from sample groups using simple random sampling, including students, agriculturalists growing golden banana, consumers who have purchased or consumed golden banana, and individuals interested in generating additional income through processing graded golden banana. The product branding design that received the highest acceptance was named "Kluay Kluay Bung Ka Sam". Packaging design studied the relationship between the color of banana peel and the products, finding that the peel's fresh yellow-green color corresponds to the color code F6EB14. The overall perception and satisfaction ratings for packaging of banana sugar stick products, banana scones, and banana pancake flour received the highest scores of 4.80 ± 0.41, 4.90 ± 0.30, and 4.80 ± 0.41, respectively. The branding and packaging design communicate the uniqueness and storytelling of golden banana products from Bung Ka Sam Subdistrict, Nong Suea District, creating memorable and distinctive impressions in consumers, elevating agricultural products for sale in supermarkets and suitable as souvenirs to impress recipients.

PARTICIPATORY DEVELOPMENT OF YOK DOK WOVEN FABRIC PATTERNS OF THE TPS WEAVING COMMUNITY ENTERPRISE GROUP IN THA CHAI SUB-DISTRICT, SI SATCHANALAI DISTRICT, SUKHOTHAI PROVINCE

2024-09-25T14:24:41+07:00

The objectives of this research are 1) To study the cultural capital of the TPS Weaving Community Enterprise Group of Tha Chai Sub-district, Si Satchanalai District, Sukhothai Province. 2) To develop the Yok Dok Woven Fabric Patterns from the concept of the cultural capital
of the TPS Weaving Community Enterprise Group at Tha Chai Sub-district, Si Satchanalai District, Sukhothai Province. This research used mixed methods both qualitative and quantitative research methods. The research tools included focus group discussions and questionnaires
to collect data from a specific sample group: 10 members of the TPS Weaving Community Enterprise Group in Tha Chai Subdistrict, Si Satchanalai District, Sukhothai Province,
the community leader, 3 local wisdom scholars, 100 consumers, and the cultural capital model. Data analysis was conducted to determine the mean and standard deviation. The research results revealed that studying cultural capital in the following areas yielded significant insights: 1) Local wisdom, which include Ancient Gold and Silver Crafting, Candle Making, Buddha Amulet Casting, and Traditional Thai Dessert Making 2) Arts and Culture, which include Wat Phra Prang and Si Satchanalai Historical Park 3) Community Products, which include Ancient-patterned silver and gold, Butter-baked bananas, and Local textiles. The process of developing Yok Dok woven fabric patterns based on the concept of cultural capital involves the following: 1) Analyzing
the patterns of the original products, 2) Creating design ideas, 3) Disseminating and publicizing the designs, and 4) The results of the consumer satisfaction assessment for the Yok Dok Woven Fabric Patterns, in terms of aesthetics were very high with a mean value of 4.47 (S.D.= 0.59)

MON’S UNIQUENESS PATTERN DESIGN IN BANG KHAYAENG SUBDISTRICT, MUEANG DISTRICT, PATHUM THANI PROVINCE

2024-09-25T14:02:53+07:00

The purpose of this research was to study Mon’s history, culture, traditions, way of life, arts, unique pattern and to design unique Mon patterns in Bang Khayaeng Subdistrict, Mueang District, Pathum Thani Province. The researcher used a qualitative research method to collect data on Mon’s history, culture, traditions, way of life, arts, and uniqueness. Data were collected through participatory observation and in-depth interviews with leaders, local wisdom keepers, and residents. A quantitative research method was also employed using questionnaires with experts in each field.

The findings revealed that Mon’s unique patterns, derived from studying their history, culture, traditions, way of life, arts and unique pattern, include eggplant flowers, stars, and swans. The evaluation results of Mon’s unique patterns by experts were high, with the eggplant flower and star patterns each averaging 3.87, and the swan pattern averaging 3.73.

LANGUAGE CHOICE OF PUBLIC SIGNAGE IN PANYAPIWAT INSTITUTE OF MANAGEMENT: A LINGUISTIC LANDSCAPE STUDY

2024-10-10T12:13:46+07:00

This research aims to study the language patterns and functions of the language appearing on public signs in Panyapiwat Institute of Management 359 public signs based on the linguistics landscape, which reflect the language usage in educational institutes. The study applies the concept of linguistic landscape from Landry and Bourhis (1997)

The findings reveal that bilingual signs appear most frequently in Panyapiwat Institute of Management, with 171 signs, where the most common combination is Thai and English, appearing on 132 signs. Following this are monolingual signs, totaling 115, with an equal number of 57 signs each in Thai and English, and only one sign using Chinese. The least common are multilingual signs, totaling 73, with the majority being Thai-English-Chinese signs, amounting to 62 signs. Regarding the functions of the language on these signs, all were found to provide information. The most frequent function was to inform general information, with 290 signs, followed by directional or locational guidance with 30 signs, instructions or prohibitions with 22 signs, requests for cooperation with 9 signs, and the least common function was warnings or advance notices with 8 signs. The study indicates that Panyapiwat Institute of Management is a linguistically diverse area, as it is an educational institution with students from various countries. Hence the presence of numerous multilingual and multiculturalism public signs indicates the successful communication in that area.

FACTORS INFLUENCING BEING AN INNOVATIVE ORGANIZATION IN THE TRANSPORTATION AND LOGISTICS BUSINESS IN THAILAND

2024-09-25T11:08:03+07:00

This research aims to study the level of factors influencing the transformation into an innovative organization within the transportation and logistics businesses in Thailand, as well as to examine the impact of these factors. The sample group for this study consists of department heads and higher-level executives working in transportation and logistics businesses listed on the Stock Exchange of Thailand, with a total of 300 participants. Data collection was conducted using questionnaires, and the data were analyzed using statistical software designed for research purposes. The statistical methods used in this study included frequency, percentage, mean, standard deviation, and multiple regression analysis. The significance level for statistical analysis was set at 0.05.
The research findings revealed that the factors influencing the transformation into an innovative organization within the transportation and logistics businesses in Thailand were at a high level. Among these, the factor of technological and innovation changes influences the transformation into an innovative organization within the transportation and logistics businesses in Thailand.

DEVELOPMENT OF MULTIMEDIA LEARNING KITS BASED ON THE ADDIE MODEL CONCEPT TO DEVELOP ACADEMIC ACHIEVMENT, PRACTICAL SKILLS AND CREATIVITY IN VOCATIONAL SUBJECTS FOR GRADE 3 PRIMARY SCHOOL STUDENTS

2024-09-25T14:18:30+07:00

This research aims to develop a multimedia learning package based on the ADDIE Model concept in vocational studies for Grade 3 students. The sample group is Grade 3 students in the academic year 2023, 1 classroom, totaling 15 people, obtained by cluster random sampling using the classroom as the random unit. The tools used include a learning management plan, an achievement test, a performance skills assessment form, a creativity assessment form, and a student satisfaction assessment follow : 1) The efficiency of the multimedia learning kit based on the ADDIE Model in vocational studies was 81.55/85.00, exceeding the specified criteria of 80/80. 2) Post-test achievement scores were significantly higher than pre-test scores (p<.05). 3) The performance skill assessment showed that post-learning scores exceeded the 70% criterion across all six areas, with statistical significance at the .05 level. 4) Creativity scores after learning were significantly higher than before learning at the .05 statistical level, and when compared to the 70% criterion, scores were significantly higher than the criterion at the .05 statistical level. 5) The satisfaction analysis indicated that overall student satisfaction with the multimedia learning kit was at the highest level (Mean = 4.23, SD = 0.26).

ANTONOMOSIAS OF THE LORD BUDDHA: STRATEGIES OF NAME NAMING AND INFLUENCE IN MODERN TIMES

2024-09-25T11:37:59+07:00

This academic article aimed at studying the Lord Buddha’ antonomasias, strategies of name naming and influence of the Lord Buddha’antonomasias in modern times along with translations according to consonants explain meaning and examples of rare names.

From a study in the Abhidhanappadipika scriptures, 32 words were found as follows : Buddha, Dasapol, Sathu, Sabbhanyu, Dvipaduttama, Muninda, Bhagwantu, Natha, Chakkhumantu, Ankhiras, Muni, Lokanath, Andhivara, Mahasi, Vinayak, Samantachakkhu, Sukata, Bhuripanya, Marashi, Narasiha, Naravara, Dhammaraja, Mahamuni, Devadeva, Lokkaru, Dhammassa,Tathagata, Sayambhu, Sammasambuddha, Varapanya, Nayaka and China, and there are seven personal names of the Lord Buddha at present, as follows: Sakka, Siddhartha, Suddhodani, Gotama, Sakyasiha, Sakyamuni and Athiccabandhu. These are the Lord Buddha’ antonomasias that the Lord Buddha gave himself and others have given him names. All the Lord Buddha’ antonomasias have three meanings in therms of behavior (cariya) namely 1) Buddhattha -cariya; beneficial conduct as functions of the Buddha such as Buddha, Dhammaraja etc. 2) Lokattha-cariya; conduct for the well-being of the world such as Sathu, Lokanath etc. 3) Natattha-cariya; conduct for the benefit of his relatives such as Sakka, Gotama etc. The Lord Buddha’ antonomasias influenced on the King’s names and signatures such as Buddha, Dhammaraja , Thai priest’s titles as given by the Kings such as Buddha ,Lokanath, Mahamuni, the name of Buddha statue such as Dasapol, buddhist place of worship such as Buddha, China and buddhist people such as Buddha, China etc.