Journal of Humanities and Social Sciences Valaya Alongkorn

GUIDELINES FOR DEVELOPING SERVICES FOR THE ELDERLY IN ACCORDANCE WITH THE STANDARDS OF LOCAL ADMINISTRATIVE ORGANIZATIONS IN SAMUT PRAKAN PROVINCE

2024-11-17T21:02:36+07:00

This study was aimed to investigate operations and obstacles in providing services including guidelines for developing services to the elderly based on operational standards for elderly care under the Local Government Organizations in Samut Prakan Province. The mixed research methodology was applied. In the part of quantitative research design, 174 persons who have worked related to elderly service were the research sample. In the part of qualitative research design, 6 administrators from the Local Government Organizations were interviewed using semi-structured in-depth interview. The quantitative research results were revealed that personnel were highly involved in elderly affairs (83.3%). Additionally, problems and obstacles of elderly services based on operational standards for elderly care were moderately scored at 2.73. Moreover, the samples expressed their opinions on guidelines for developing elderly services based on operational standards for elderly care scoring at 4.21. They also added that easy-to-access service development should be prioritized. The qualitative research results were parallel to the quantitative ones for all topics. These research findings showed that government agencies should promote elderly operations based on operational standards for elderly care under Local Government Organizations. This was to ensure that personnel working in the similar direction, showing their high performance, and defining operational standard based on the relevant laws. In addition, operations on elderly services should be enhanced and integrated with related networks. Besides those mentions, some laws and regulation should probably be improved in terms of decentering power to the Local Government Organizations. So, those organizations could manage their own responsibilities of service operations for the elderly and learn about the elderly’s need based on each region.

cooperation in geriatric operations should be enhanced by integrating joint operations, with laws, regulations, and procedures adjusted by decentralizing authority and management duties for older residents to local government organizations. This should facilitate local government organization operations in serving geriatric residents and meeting their needs regionally.

GUIDELINES FOR IMPROVING AND OVERCOMINGCHALLENGES OF DRUG-RELATED CRIME INVESTIGATION OF INVESTIGATION POLICE OFFICER IN AYUTTHAYA PROVINICIAL POLICE STATION

2025-05-08T14:02:20+07:00

This research aims to study 1) the problems and obstacles in drug suppression operations 2) develop a suitable and efficient drug suppression operation model for officers of the Investigation Division, Phra Nakhon Si Ayutthaya Provincial Police to be appropriate and efficient. The sample group was select the appropriate sample size calculation formula for
a survey research study using Taro Yamane's formula at a 5% margin of error and 95% confidence level yields a sample size of 100 police officers working in drug suppression operations for officers of the Investigation Division, Phra Nakhon Si Ayutthaya Provincial Police. The research uses a questionnaire with a reliability value of 0.826. Descriptive statistical analysis was performed, presenting results in percentage (%) and standard deviation (SD). The research results found that the level of knowledge and awareness of police officers in both areas of investigation, namely knowledge of laws and policies and knowledge of training operations and welfare, was at a high level overall. The research results according to the objectives are as follows: 1) Overall problems and obstacles were at a high level with average score 3.67. namely personnel/officials, budget, materials/equipment, management, and related laws/regulations, respectively. 2) Problem Solving and obstacles were at a high level with average score 3.96, namely laws/related regulations, budget, personnel/officials, materials/equipment,
and management, respectively. Therefore, the guidelines for developing the model should be: 2.1) Organize training to provide knowledge of laws and skills necessary for investigation before performing duties. 2.2) Create a plan, procedures, disbursement, or budget transparently.
2.3) Provide equipment used in investigation duties sufficiently. 2.4) Create welfare and compensation for officers’ performance on par with other agencies with similar characteristics. 2.5) Create a manual of laws related to operations that is clear and easy to understand.

DEVELOPING OF A COMMUNICATION MODEL OF CREATIVE TOURISM IDENTITY

2025-03-18T08:17:57+07:00

This research aims to study the development of a communication model for creative tourism identity. A qualitative research methodology was employed, using in-depth interviews with 25 participants and focus group discussions with 9 participants. Creative tourism destinations from each region of Thailand were selected as case studies. The collected data were analyzed using descriptive and interpretive content analysis. The findings from the in-depth interviews revealed that the components of creative tourism identity can be classified into four elements: a creative community, creative tourists, creative activities, and creative interactions.

The developed model of creative tourism identity communication consists of the following components: the sender (the creative community), the receiver (the creative tourists), the message and activities (which include the unique characteristics of the community's identity, such as art, cultural heritage, traditions, religion, landscape, and way of life), and communication through participation in activities such as experiencing the atmosphere, cooking, crafting souvenirs, attending lectures by experts, sightseeing, engaging in performances, staying in homestays, and exchanging daily life experiences. This model aims to facilitate interactions among the stakeholders within the creative tourism community.

DEVELOPMENT OF CONTEMPORARY ROTI SAI MAI BY SOCIAL ENGINEERING TOOLS

2025-05-14T13:16:31+07:00

The development of modern Roti Sai Mai using social engineering tools is qualitative research that aims to: 1) study the context of Sri Sanphet community, Phra Nakhon Si Ayutthaya Province, 2) analyze the production and distribution of Roti Sai Mai in the community, and 3) develop a modern Roti Sai Mai product using social engineering tools. The study of the problem found that the community has many Roti Sai Mai shops, high competition, products are not different, consumers lack brand awareness and loyalty and are primarily concerned with convenience and price. In addition, the store sees an opportunity to expand its customer base to teenagers and working adults to increase income but lacks experience and knowledgeable people of modern marketing. Therefore, joining the Social Engineering Project with Valaya Alongkorn Rajabhat University. The research methodology used a participatory research process with the community as the foundation. The research tools used are the five social engineering tools: Fapradhan, Life Clock, Development Timeline, Process Timeline, and M.I.C. Model. The research result are: 1) the context of the Sri Sanphet community is located on the route leading to Wat Phra Sri Sanphet, a tourist attraction. There are 200 households, most of whom have their main income from working as factory employees in the industrial estate in the province, selling roti sai mai as a souvenir on holidays is an additional income of an average of 800-1,000 baht per day. 2) Analysis of the production and distribution of Roti Sai Mai found that the process of making Roti Sai Mai flour from cereal flour has 5 steps, takes a total of 24-33 minutes to produce and sells out within 8 hours/day, and 3) The process that was developed was to design the product to be different from competitors. The research outputs are: 1) a recipe for making roti dough sheets with green tea and cocoa flavors that are modern and can be eaten by people of all ages, 2) packaging the roti dough sheets in a zip-lock bag helps extend the shelf life, 3) the logo of the shop “Roti Sai Mai Pa Tua Lek” creates an identity that promotes brand awareness and loyalty, and 4) add online ordering channels via the Line application. The research outcome is that the community has guidelines for developing Roti Sai Mai products and has formed a community network with Valaya Alongkorn Rajabhat University. The impact that occurs is that community entrepreneurs have increased income and have higher competitiveness as well.

FACTORS INFLUENCING HEALTH LITERACY OF COVID-19 AMONG MEDICAL PERSONNEL IN THAI HOSPITALS DURING THE COVID-19 PANDEMIC

2025-04-04T21:28:38+07:00

The objectives of this research were to study the various factors that influence health literacy among medical personnel in Thai hospitals during the COVID-19 pandemic. The subjects were 428 medical personnel working in Thai hospitals during the COVID-19 pandemic. The research instruments included a personal factors questionnaire, sense of control scale, social support in organizations scale and health literacy scale were used as research instruments. The analyses of statistics were percentage, mean, standard deviation, skewness test, kurtosis tests Pearson’s Correlation Coefficient and multiple regression analysis.

The results showed that personal mastery (β = .51, p < .01) and social support in organizations (β = .39, p < .01) could jointly predict 69% (R2 Adjusted = .69) of health literacy among medical personnel in Thai hospitals during the COVID-19 pandemic at the .01 level of significance.

CONFLICT MANAGEMENT BETWEEN PUBLIC AND THE GOVERNMENT IN THE CASE OF CONSTRUCTION OF THE PRA CANAL WATER GATE PROJECT UNDER THE ROYAL INITIATIVE IN PHANANG TUNG SUBDISTRICT, KHUAN KHANUN DISTRICT, PHATTHALUNG PROVINCE

2025-04-04T21:18:44+07:00

This study aims to achieve three objectives: 1) to examine the conditions and factors that cause conflict between the public and the government in the case of the construction of the Pra Canal Water Gate Project under the Royal Initiative in Phanang Tung Subdistrict, Khuan Khanun District, Phatthalung Province; 2) to analyse the characteristics of the conflict resolution between the public and the government; and 3) to propose appropriate strategies for managing the conflict between the public and the government in such projects. This research employed a qualitative approach through in-depth interviews with key informants, including stakeholders involved in the project, such as community leaders, local protest leaders, representatives of civil society, independent organisations, regional government agencies, and local government units, totaling 24 individuals. Purposive sampling was employed in this study, focusing on the selection of key informants who possess relevant knowledge, experience, and direct involvement in the case under investigation. Phenomenology was used as the primary method for analyzing the collected data. The study found that the conflict arose from the public's concerns about the potential impacts on the environment, lifestyle, society, and culture of the community. Additionally, the lack of transparency in the project implementation, the concealment of information, and the absence of public participation contributed to the tension. Public attitudes towards corruption in the government and the failure of previous projects in the area further fueled the conflict. Furthermore, the project was proposed from the central government, and the approach to problem-solving did not align with the community's needs, resulting in negative impacts on the community. This led to continuous protests by the public against the project. Although the community's proposal to halt the project gained support, it was difficult to achieve success. The findings from this study can serve as a guide for managing conflicts between the public and the government in future projects that have environmental and community impacts.

NICKNAMES OF PAETONGTARN SHINAWATRA GOVERNMENT: NAMING STRATEGIES AND TRANSLATION STRATEGIES FROM THAI INTO ENGLISH

2025-03-20T14:53:41+07:00

The purposes of this research was to study about naming strategies and to analyze translation strategies for the nicknames of Ms. Paetongtarn Shinawatra Government and Cabinet defined by Thai media. This study employed a qualitative research method. A total of ten Thai nicknames were collected from the online newspaper, namely Thairath, and other English nicknames were gathered from news website of The Nation for ten words and Thai PBS World for ten words. To analyze naming strategies for the Thai language, speech play concept
by Sherzer’s (2002) was applied in the research. The research results were reveals that there were eight strategies in the creation of nicknames, including word clipping and addition, referring, wordplay, emphasizing, transcription, using idioms, metonymy, and vowel rhyme. Regarding
the translation strategies of nicknames from Thai into English, the theoretical framework of Malone (1988, cited in สุพรรณี ปิ่นมณี, 2561) was applied. Five translation strategies were found as following, equation, diffusion, reordering, mixed strategies, and free translation—the latter emerging as a distinct approach observed in the data. The research finding was indicated that personal names and political-parry names have been commonly used as a main component in creating nicknames and tended to exist even after being translated into another language. Moreover, using a part of a personal name or political-party name as the main component for defining nicknames indicated the different objectives. Nicknames derived from the political-party name have reflected the party’s overall images, roles, and political standpoints, while those derived from persons’ names have been focused on personal behaviors or individual actions.

THE STUDY OF PROCESSES AND RESULTS OF USING THE COMPETENCY BASED CURRICULUM IN PRIMARY SCHOOLS

2025-04-18T09:03:08+07:00

This research aimed to study the processes and results of using the competency-based curriculum in primary schools, including the problems, obstacles, and supporting factors in its implementation. Given the critical importance of developing necessary competencies for students in the 21st century due to societal and technological changes, this study focused on exploring curriculum implementation to inform future educational policy. The study was conducted in 8 primary schools across four regions that were implementing the competency-based curriculum. Key informants included school administrators, teachers, and students. The research proceeded in three phases: preparation, data collection, and data analysis and summarization. Research instruments comprised questionnaires, interview forms, and focus group discussion topics. Data were analyzed using percentages and content analysis. The research findings are as follows:

Competency-Based Curriculum Implementation Process: Academic leadership from school administrators was crucial. Most schools (6 out of 8) recognized the importance of teacher development but lacked consistency and diverse methods. Teachers utilized various teaching methods and innovations, though only partially aligned with competency-based principles. Both teachers and administrators showed a limited understanding of competency-based assessment. Schools under different affiliations operated differently and faced distinct challenges. Professional learning communities served as a vital tool for teacher development.
Results of Competency-Based Curriculum Use: Students developed core and specific competencies at a satisfactory level. Administrators and teachers demonstrated improved understanding of the context and increased enthusiasm. Students engaged more in out-of-classroom learning and hands-on practice.
Problems, Obstacles, and Supporting Factors: Initial problems included a lack of

confidence and understanding. After one year of curriculum use, persistent issues involved unclear assessment, interdisciplinary teaching challenges, and a shortage of expert teachers. Supporting factors included personnel's knowledge and understanding of the curriculum, strong networks, student participation, clear vision, effective management, and high-quality foundational data.

SONATA FOR TUBA AND PIANO BY PAUL HINDEMITH: ANALYSIS AND PRACTICE TECHNIQUE

2024-11-19T11:55:58+07:00

The study of Paul Hindemith's Sonata for Tuba and Piano is part of the researcher's completion of a master's degree. This piece is significant to the tuba repertoire as it is the first sonata ever composed for the instrument, presenting high levels of technical difficulty and performance challenges. The study aims to analyze and interpret the composition as a foundation for the researcher's master’s thesis in tuba solo performance. The analysis encompasses the composer’s biography, the historical context of the piece, and its technical performance aspects. The research process involved gathering academic sources, analyzing the musical structure and techniques, devising practice methods, and selecting exercises tailored to specific challenges. The findings are presented with conclusions and recommendations to aid performers. The study emphasizes the importance of accurate execution of wide intervals, adherence to articulation markings, and precision in ornamentation. The researcher advises readers to carefully interpret and follow the musical instructions to achieve a high-standard performance.

THE INFLUENTIAL FACTORS OF THE INTENTION TO USE SHOPEE APPLICATION, COMPARISON BETWEEN BANGKOK AND NAKHON-RATCHASIMA, THAILAND

2025-05-14T08:24:28+07:00

This research aims to study the factors affecting the intention to purchase products through the Shopee application of consumers. The case study compares two provinces in Thailand: Bangkok and Nakhon Ratchasima. The study uses the principles of the online marketing mix (6Ps) and the Howard-Sheth consumer behaviour model. Data collection was conducted using online questionnaires, with samples consisting of 400 Shopee application users from Bangkok and 400 Shopee application users from Nakhon Ratchasima. The study found that the online marketing mix factors affecting the intention to use the Shopee application differ between people in Bangkok and those in Nakhon Ratchasima. the research results came out, the accepted components of 6Ps online marketing by the participants from Bangkok was Promotion and Privacy. Meanwhile the Participants in Nakhon-Ratchasima accepted the component of Products and Place. In addition, the component of customers behaviour that was accepted by the participants from Bangkok was Attitude, Subject to norms, Confidence and Perception. While the Participants in Nakhon-Ratchasima only accepts the component of Confidence and Perception. Therefore, the analysis in this journal will discuss the factors impacting the intention to use the Shopee application and include recommendations for applying the research findings and suggestions for future research. Therefore, the data analysis in this journal will discuss the impact of factors affecting the intention to use the Shopee application, including recommendations for applying the research findings and suggestions for future research.

EFFECTS OF COOPERATIVE LEARNING USING LEARNING TOGETHER TECHNIQUE IN MODALITY AND RULE OF LAW COURSE ON LEARNING ACHIEVEMENT OF SEVENTH GRADE STUDENTS IN HENAN PROVINCE

2025-04-20T11:35:03+07:00

This experimental research aimed to: 1) compare learning achievement before and after learning through learning together technique of cooperative learning, 2) compare learning achievement after learning through learning together technique of cooperative learning with the criterion set at 70 percent and 3) assess the student’s satisfaction on learning together technique of cooperative learning . The sample of this study was 30 students in Grade 7(1classroom) from Chuangyi School in Zhengzhou City , which was derived by using cluster random sampling method. The research instruments were as follows: 1)The appropriateness of the lesson plans were based on learning together technique of cooperative learning at very high level (M=4.52, SD= 0.5), 2) multiple choice for learning achievement with a difficulty (p=0.33-0.77)and discrimination (r=0.2-0.67)and reliability index of .79, and 3) a student satisfaction questionnaire with a reliability index of 0.72. The statistics used to analyze data were mean, standard deviation, t-test for dependent samples and t-test for one sample.

The results revealed that 1) after using the Learning together technique
of cooperative learning, the Learning Achievement ability after learning through Learning together technique of cooperative learning (M=22.63, SD=3.85) than before (M=17.05, SD=3.62 ,) at statistically significant level of .01( t = 10.636, p < .01); 2) the learning achievement was higher than the determined criterion of 70% at a significance level of .01 (M=22.63, SD=3.85, t = 2.321, p< .01); and 3) the students’ satisfaction after learning through Learning together technique of cooperative learning was at a higher level. (M=4.22, SD=0.75 ,).

,).

EFFECTS OF THE PROBLEM-BASED LEARNING ON THE MATHEMATICS PROBLEM-SOLVING ABILITY OF THE FOURTH-GRADE PRIMARY SCHOOL STUDENTS OF SUNSHINE PRIMARY SCHOOL IN ZHONGYUAN DISTRICT, ZHENGZHOU CITY, HENAN PROVINCE

2025-05-09T21:02:55+07:00

The objectives of this study were to: 1) compare students' mathematics problem-solving ability before and after learning through problem-based learning, 2) compare students' mathematics problem-solving ability after learning through PBL with the determined criterion set at 70%. and 3) assess students' satisfaction after learning problem-based learning. The sample of this study was 30 students in Grade 4(1classroom) from Sunshine Primary School, Zhongyuan District, Zhengzhou City, Henan Province, which was derived by using cluster random sampling method. The research instruments were as follows: 1) the appropriateness of the lesson plans were based on PBL at very high level (M=4.60, SD= 0.54), 2) mathematics problem-solving ability test with a difficulty (p=0.40-0.77) and discrimination (r=0.20-0.40) with a reliability of .71, and 3) a student satisfaction questionnaire with a reliability of 0.73. The statistics used to analyze data were mean, standard deviation, t-test for dependent samples and t-test for one sample.

The results of this study were as follows:1) after using problem-based learning teaching method for the fourth grade, students' mathematics problem-solving ability (M=22.07, SD=1.38)are higher than before (M=15.4, SD= 1.59) with a statistically significant .01 level(t₂₉=25.25, p= .001),2) students' mathematics problem-solving ability was higher than the 70% at a significance level of .01 (M=22.07, SD= 1.38 ,t₂₉=4.37, P=.001) .`3) the students’ satisfaction after learning through problem-based learning teaching method was at (M=4.02, SD=0.72).

GUIDELINES FOR DEVELOPING ACADEMIC ADMINISTRATION OF ENGLISH-LANGUAGE-SKILL DEVELOPMENT BASED ON CEFR CRITERIA FOR UNIVERSITY STUDENTS

2025-03-20T15:44:09+07:00

Since 2016, in alignment with the CEFR framework for university students, the Ministry of Higher Education, Science, Research and Innovation (MHESI) has aimed to enhance English language proficiency among higher education students. This has led many higher education institutions to require students to achieve a B1 level of English proficiency, as defined by the Common European Framework of Reference for Languages (CEFR), which assesses all four language skills: listening, speaking, reading, and writing (Commission on Higher Education, 2016). To achieve this goal, higher education institutions have implemented various academic management guidelines, including curriculum design consistent with CEFR criteria, faculty development, international standard-based assessment, and collaborative networking (Boonjing et al., 2021). Furthermore, there have been guidelines for applying digital technology to promote teaching and learning (OECD, 2020), as well as exploring, analyzing, and developing models for English language skill development activities based on the CEFR framework, which extends to the use of computer systems for management (Pomin & Sreenongyang, 2020). This article, therefore, has aimed to compile and synthesize successful academic management approaches from higher education institutions that have effectively raised students' English language proficiency to a B1 level. The goal is to propose practical guidelines that will probably be applied according to each institution's context, considering flexibility, sustainability,
and efficiency in developing students' English language skills based on the international standards. The results of collecting and synthesizing these guidelines indicated that universities achieving their students' English language proficiency targets according to CEFR standards have possessed three main components. Firstly, the university has assigned English language skill development tasks to departments specializing in English or regularly using English, besides using it in general instruction. Examples of such departments are language centers, language institutes, and international relations offices. Secondly, these universities have emphasized that the responsible departments organize different activities. These activities must strictly adhere to CEFR assessment criteria. This was supplemented by online platforms and influencers to attract interest and encourage programs to integrate these activity guidelines into their own learning management. This also included the creation of standardized examinations aligning with CEFR guidelines.