Journal of Humanities and Social Sciences Valaya Alongkorn

A MODEL OF SERVICE QUALITY, DIGITAL TRANSFORMATION, STRATEGY MANAGEMENT, ORGANIZATIONAL INNOVATION, BUSINESS PERFORMANCE

Yavarave Seesalavong — 2024-06-30

This article aims to present insights from a literature review on the factors and outcomes of being an innovative organization in the small hotel business sector in Thailand.
It seeks to explain the meaning and components, as well as the relationships among related variables. From the literature review, it is evident that popular variables studied include service quality, organizational innovation, and business performance of small hotels in Thailand. Summarizing the literature, it can be concluded that being an innovative organization in the small hotel business sector in Thailand comprises five key components: service quality, digital transformation, strategic management, organizational innovation, and business performance, including the reflective relationships indicated by empirical studies. These findings suggest that implementing these aspects effectively leads to improved business operations, resulting in positive outcomes for business performance, both financially and non-financially.

A STUDY OF FACTORS INFLUENCING THE EFFICIENCY OF FINANCIAL AND ACCOUNTING PRACTITIONERS IN THE OFFICE OF THE JUDICIARY

Suthasinee Mapirom — 2024-06-30

The purpose of this academic article is to present knowledge from a literature review on the factors that influence the efficiency of financial and accounting practitioners within the Office of the Judiciary. This study aims to define and elaborate on the variables affecting the efficiency of these practitioners, based on an analysis of 120 related research studies. The review identifies key factors influencing efficiency: work motivation, organizational culture specific to finance and accounting, organizational infrastructure, and work related factors. The findings reveal that work motivation has a direct influence on the efficiency of these practitioners, while organizational culture specific to finance, organizational infrastructure, and work related factors have an indirect influence mediated through their impact on work motivation.

THE ROLE OF METACOGNITIVE STRATEGIES IN L2 LISTENING INSTRUCTION

เทพมานพ ลิขิตวิเศษกุล — 2024-06-30

Listening skill is one of the essential receptive skills that has long been studied in language learning. The fundamental framework regarding listening process and listening instruction has emerged in many aspects. Although listening instruction was tremendously influenced by the materials emphasizing written language in the past, the focus has shifted onto more communicative approach since the occurrence of Communicative Language Teaching methodology. This article describes the most common cognitive frameworks about the process of listening, such as top-down and bottom-up, the three-phase listening model and five stages of listening process. Moreover, since the role of metacognitive strategy training has been recently emphasized in language learning, the application of metacognitive listening strategies in listening instruction are investigated. The potential uses of the Metacognitive Awareness Listening Questionnaire (MALQ) based on the research study are examined to see how second language listeners’ metacognitive awareness and perceived uses of strategies during listening tasks enhance the students’ listening competences both inside and outside the classroom.

GUIDELINE FOR SUSTAINABLE COMMUNITY DEVELOPMENT BY COMMUNITY COOPERATION PROCESS OF NAN RIVER BASIN

Doungkamol Bangchuad — 2024-06-30

The objective of this research is to 1) study the community cooperation of Nan River Basin and Sirikit dam 2) study guidelines of community sustainable development by cooperation process of Nan River Basin. The research collected data from 5 provinces ; Nan, Uttaradit, Phichit, Phitsanulok and Nakhon Sawan.

The result found that community and Sirikit Dam cooperate in 3 ways; 1) Sirikit dam initiated annual meetings of community from upstream, midstream, and downstream since 2014 during the water management crisis. The objective of the meeting was to reduce conflict between the communities and planned to manage water together via online communication 2) Sirikit dam supported budget and contacted and coordinate the private sector to sponsor the community activities and 3) the community enterprises were founded as cashew nut farming group and ecotourism group by Sirikit Dam supported the knowledge and marketing. Along with the cooperation, the learning process of the community occurred to solve the problem. The success factors were 1) the process to initiate cooperative network to solve their problem by the community with private and local public sectors and 2) online communication procedure including many communities to share information about water management, agriculture goods trading that leaded to Sustainable Development Goals as No Poverty, Clean Water and Sanitation, Decent Work and Economic Growth and Responsible Consumption and Production.

PROBLEMS OF LEGAL CONDITIONS THAT AFFECT THOSE WHO HAVE BEEN RELEASED FROM PRISON WHILE WORKING

Tanawat Pisitchinda — 2024-06-30

The objectives of this research are 1) to study and analyze the legal conditions regarding the work of prisoners who have been released from prison, and 2) to recommend improving the law regarding the work of prisoners who have been released from prison by mean of qualitative research methods (Documentary research) and apply the results from data analysis to write in descriptive form, analyze and link them to comply with the objectives and enter the data analysis process respectively.
The research results found that Thailand has laws to restrict freedom of occupation in 3 cases: 1. Never been imprisoned; 2. Have been imprisoned but have been released from prison; 3. Have been imprisoned but the nature of the case is appropriate.
Suggestions for amending laws limiting freedom of occupation are that clear and appropriate conditions should be specified in consideration of the nature of the occupation and the nature of the offense imprisoned. There should be monitoring, and evaluation measures based on important principles in amending the law, namely the principle of right and freedom protection, equality and justice.

THE RELATIONSHIP BETWEEN THE CREATIVE LEADERSHIP WITH THE ORGANIZATIONAL COMMITMENT OF PRIVATE SCHOOL TEACHER UNDER THE PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1 IN PHRANAKHON SI AYUTTHAYA

Pranitran Boonprasitt — 2024-06-30

The objective were study 1) to study creative leadership of school administrators 2) to study organizational commitment of teacher and 3) the relationship between creative leadership of school administrators and organizational commitment of private teacher under the primary educational service area office 1 in Pranakhon Si Ayutthaya. In this study, the sample were 348 teachers. The research instrument employed in questionnaire with a reliability level of 0.937 The statistical tools used for data analysis were mean, standard deviation, and Pearson Product Moment Correlation Coefficient. The result according purpose found that 1) overall creative leadership of school administrators was at a high level. The highest mean score aspect of the creative leadership was found on vision and the lowest was on creativity. overall organizational commitment of teacher was at high level. The highest mean score aspect of the creative leadership was found on affective and the lowest was on continuance. The creative leadership of the school administrators showed positive relationship with the organizational commitment of the teacher of private schools in a high level at a statistically significant level of .01. the highest relationship was found between teamwork and the affective. And the lowest relationship was found between flexibility of the administrators and the school continuance.

AMENDING THE LAW TO ENCOURAGE THOSE WHO HAVE BEEN RELEASED FROM PRISON TO WORK ACCORDING TO THE LABOR EXPERIENCE THEY RECEIVED FROM THE CORRECTIONAL SERVICE. STUDY THE CASE OF ACCEPTING THE PRIVATE SECTOR

Thodsapol Chuchoti — 2024-06-30

The research of managements of private sector and acceptance of law amendment to promote the ex-convicts to work according to their experiences and labour skills acquiring from training is aimed to research and analyze the law that make private sector accepting and promoting ex-convicts to work with according to their experiences and labour skills acquiring from training and to propose recommendation in both policy and practices relating to amend the law in promoting ex-convicts to work according to their experiences and labour skill acquiring from training. This research is the qualitative research based on documentary research. From the research, it is finding that the Thailand has prepared them before releasing by providing occupational training in prisons. However, due to the criminal record of ex-convicts,
it is the reason that the business operators in private sector have not trusted to accept them to work with because the private sector has concern about damage to life, assets and reputation which may be damaged.

STUDY THE IDEAS THAT APPEAR ON THE FACEBOOK FANPAGE WOONPLAEPASA.

Nuchita Wichasit — 2024-06-30

The research purpose was to study the ideas that appear on the page of on Facebook
Fanpages called “Woonplaepasa”. The data was studied and collected from the 128 messages
posted on “Woonplaepasa” from June to July 2022.

Respectively, it was found that the idea presentations that appeared on these Facebook
Fanpages were mostly the concept of irony or mockery of society, the concept of the individual
viewpoints of social reflection, the ideas of social news, and entertainment concepts. However,
the least common concepts presented were economic and political concepts.

That is to say, Facebook Fanpage called “Woonplaepasa” was a Facebook Fanpage with
a public image and a large number of followers. Therefore, the content must be screened to suit
the audience. The main purpose of establishing this Facebook Fanpage is to create a new meaning
for words used in general. This resulted in the satisfaction of the viewers in real situations. Creating
the new definition for the word “Woonplaepasa” often came from attitudes and perspectives
that reflected the changing situations. For this reason, “Woonplaepasa” became an online
inscription that recorded pinpoints that changed social trends.

MEDIATOR EFFECT OF RESILIENCE IN THE RELATIONSHIP BETWEEN SOCIAL SUPPORT AND STUDY-LIFE BALANCE OF A SECONDARY SCHOOL’S STUDENTS IN CHACHOENGSAO PROVINCE

Vipaporn Tantasawat — 2024-06-30

This research aimed to 1) study the relationship between social support, resilience, and the study-life balance of students and 2) examine the mediating effect of resilience in the relationship between social support and study-life balance of students. The samples used in this research were 172 secondary school students in Chachoengsao Province which selected by two-stage random sampling. Statistics used in this study consisted of 1) descriptive statistics such as frequency, percentage, mean, standard deviation 2) inferential statistics were analyzed by Structural Equation Model (SEM)

The results of the analysis of the structural equation model showed that the outputs indicated that the model aligned with empirical data generation (Chi-Square = 1.467, GFI = 0.975, AGFI = 0.968, CFI = 0.945, RMSEA = 0.043, SRMR = 0.042). The research results found that 1) social support had a positive direct effect on the study-life balance of students, social support had a positive direct effect on the resilience of students, resilience had a positive direct effect on the study-life balance of students 2) resilience had a positive indirect effect with social support as related to the study-life balance of students.

SATISFACTION OF THE PUBLIC WITH THE QUALITY OF SERVICE PROVIDED BY THE POLICE OFFICERS IN MUEANG NAKHON NAYOK POLICE STATION

Kanokwan Yim-yoi — 2024-06-30

This research aims to: 1) study the satisfaction of the public with the quality of service provided by the police officers in Nakhon Nayok City Police Station, and 2) compare the satisfaction of the public with the quality of service provided by the police officers in Nakhon Nayok City Police Station. The research used a sample of 399 individuals who utilized the services of Nakhon Nayok City Police Station. Data was collected through surveys, and statistical software was used for data analysis, including percentage, frequency, mean (𝑥̅), standard deviation (S.D.), and statistical tests like T-test, One-Way ANOVA, and pairwise comparisons using the LSD method.

The research results indicate that the overall public satisfaction with the quality of service provided by the police officers in Nakhon Nayok City Police Station is at a moderate level (𝑥̅ = 3.18, S.D. = 0.596). When considering individual aspects, the highest satisfaction is with the adequacy of service, which is at a moderately agreeable level (𝑥̅ = 3.31, S.D. = 0.732). This is followed by timeliness, which is at a moderately agreeable level (𝑥̅ = 3.21, S.D. = 0.665), consistency, also at a moderately agreeable level (𝑥̅ = 3.17, S.D. = 0.678), continuity, at a moderately agreeable level (𝑥̅ = 3.14, S.D. = 0.700), and progressiveness, at a moderately agreeable level (𝑥̅ = 3.05, S.D. = 0.762).

Regarding the hypothesis testing of public satisfaction with the quality of service provided by the police officers in Nakhon Nayok City Police Station, it was found that factors such as gender, occupation, age, education level, and income did not significantly affect public satisfaction, with a statistical significance level of .05.

DEVELOPMENT OF COCONUT JELLY MOLDS FOR FRESH COCONUT MILK TAI KAO SUBDISTRICT COMMUNITY, SAM KHOK DISTRICT, PATHUM THANI PROVINCE

Kridtayot Khamming — 2024-06-30

This research aims to study the context and the needs of the fresh coconut milk jelly group in Taikao Subdistrict, Samkhok District, Pathum Thani Province, Thailand. The obtained data will be used to design and develop fresh coconut milk jelly products and create fresh coconut milk jelly molds with unique characteristics of Taikao Subdistrict. The research methodology employed is Participatory Action Research (PAR), involving product design and development experts, the president and members of the fresh coconut milk group, and Taikao Subdistrict Administrative Organization officials. The research is divided into three phases: Phase 1: Data collection on the community context and the group's products. Phase 2: Design and development of the appearance of fresh coconut milk jelly products to meet customer needs. Phase 3: Development of skills in making fresh coconut milk jelly molds for distribution in online and community stores. The results of the study on the characteristics of the needs for the form of fresh coconut milk jelly products found that the original form of fresh coconut milk jelly has a good taste, but the form of the jelly still lacks a unique product identity. The project has designed and developed a unique form of fresh coconut milk jelly mold. Two training courses on making fresh coconut milk jelly molds were conducted: Course 1: Creation of fresh coconut milk jelly mold prototypes. Course 2: Creation of molds for casting fresh coconut milk jelly. The results of the project have led to the economic upliftment of the community, creating job opportunities, generating income, and enhancing product identity.

LANGUAGE STRATEGIES AND POLITICAL COMMUNICATION OF “SITA DIVARI”: A CASE STUDY OF GENERAL ELECTION CAMPAIGNING IN 2023

Issaraporn Buanak — 2024-06-30

The objective of this research article is to examine the use of language and the roles of language in the political communication of “Sita Divari” during the general election campaign in 2023. Data were collected from debates broadcast on the YouTube channel between March 20, 2023, and May 13, 2023, comprising a total of 12 tape recordings. The conceptual framework of the research encompasses discourse and political communication. The findings reveal various linguistic strategies including using words to convey political polarization, neologism, slang, interjections, modality, reiteration, metaphors, intertextuality, and cause-and-effect sentences. Furthermore, language plays a key role in political communication, encompassing the articulation of the party's vision and policies, conveying the party's political stance, and expressing Sita’s personal political opinions. Moreover, language contributes to the construction of his identity, portraying him as a sincere, clear, and forthright individual, aligning him with the new generation, and demonstrating respect for the monarchy.

DETERMINATION OF CRIMINAL OFFENSES AGAINST MONKS UNDER THE PENAL CODE

Tanawat Wonganan — 2024-06-30

Buddhism has been with Thai society for a long time, with monks propagating the teachings of the Buddha, who is the teacher of Buddhism. Monks are therefore like representatives of Buddhism. Buddhist monks must be good role models and dedicate themselves as propagators of Buddhism for Buddhists to follow. However, it appears that criminal offenses are now often committed by monks, as often seen in the news. Although the actions of these monks are considered violations of monastic discipline, the punishment is only disqualification from the priesthood and the same criminal penalties as ordinary people. There is no criminal law that directly applies to monks who commit criminal offenses. There are only criminal offenses that any person can commit. In the current Criminal Code, religious offenses are merely provisions intended to punish those who harm their religion. There is no punishment provision specifically for monks, even though a monk's offense is serious because the monk is considered a person of high status and trust in society. It may be compared to a specialized professional or an officer. Monks must be more careful with their behavior than the general public. When a monk becomes an offender, it causes problems for society. Dharmavinaya are only moral criteria without any compulsory conditions, unlike criminal enforcement under civil law that can control monks from committing crimes. Therefore, there should be a way to punish these monks more severely than ordinary people. In this research, the authors studied concurrent monastic and criminal measures. The results showed that it is necessary to impose additional penalties on monks who commit offenses under the Criminal Code, particularly property offenses and sexual offenses such as rape, which are now often committed by monks.

A STUDY OF FINE ARTS: THE METAL EMBOSSING TECHNIQUE AND ITS PERFORMANCE IN PRESENTING CONTEMPORARY ART

Omsiree Pandamrong — 2024-06-30

This research article aimed to study and analyze artistic work, specifically focusing on the metal embossing technique and its performance in presenting contemporary art. The objectives were outlined as follows: 1) raising questions and providing interpretations of contemporary artworks with a focus on metal materials, including shapes of stainless steel, copper, and brass through methods of studying and analyzing the creation process; 2) analyzing the process of drawing and creating traces on metal materials to convey ideas and imagination; and 3) analyzing the process of creating positive and negative space in artworks to explore the potential of metal embossing in contemporary art. The study's results indicated that the technique traditionally employed in Thai art could also be applied to creating contemporary pieces. Specifically, the research highlighted: 1) the utilization of line art drawing techniques, employing debossing and embossing methods to enhance the charm and expressiveness of the lines, thereby effectively conveying natural beauty; 2) the use of 0.3-millimeter aluminum sheets in the creation process, where debossing traces or lines created a sense of curvature in the surrounding space, resulting in distinct negative space with variations in negative space development across different pieces ranging from 1 to 5, thus becoming a distinctive feature of the artwork; and 3) the demonstration that working with metal materials, often perceived as requiring substantial energy, could be effectively executed by a female artist through dedication and effort. This enhanced the audience's appreciation of the meticulous beauty of the artwork, elevating their perception to a higher level.