VRU Research and Development Journal Humanities and Social Science https://so06.tci-thaijo.org/index.php/vrurdihsjournal <p>A journal to be a medium for disseminating research papers in humanities and social sciences To researchers and general people Promote cooperation in exchanging ideas, knowledge, experiences in humanities and social sciences research between institutions.</p> <p>ISSN 2351-0374 ( Print )</p> en-US <p><strong>ลิขสิทธิ์บทความวิจัยที่ได้รับการตีพิมพ์เผยแพร่ในวารสารวิจัยและพัฒนา วไลยอลงกรณ์ ในพระบรมราชูปถัมภ์</strong> &nbsp;ถือเป็นกรรมสิทธิ์ของสถาบันวิจัยและพัฒนา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ ห้ามนำข้อความทั้งหมดหรือบางส่วนไปพิมพ์ซ้ำ เว้นแต่จะได้รับอนุญาตจากมหาวิทยาลัยเป็นลายลักษณ์อักษร</p> <p><strong>ความรับผิดชอบ</strong>&nbsp; เนื้อหาต้นฉบับที่ปรากฏในวารสารวิจัยและพัฒนา วไลยอลงกรณ์ ในพระบรมราชูปถัมภ์&nbsp;เป็นความรับผิดชอบของผู้นิพนธ์บทความหรือผู้เขียนเอง ทั้งนี้ไม่รวมความผิดพลาดอันเกิดจากเทคนิคการพิมพ์</p> rdi_published@vru.ac.th (ผศ.ดร.มนัญญา คำวชิระพิทักษ์) gunchayawri@hotmail.com (นางสาวกัญชญาวีร์ กุลพิพัฒน์เตชนาถ) Tue, 31 Dec 2019 00:00:00 +0700 OJS http://blogs.law.harvard.edu/tech/rss 60 A STUDY OF INTEGRITY OF LOWER SECONDARY STUDENTS IN SCHOOLS UNDER THE JURISDICTION OF SECONDARY EDUCATIONAL SERVICE AREA OFFICE 5 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233456 <p>The purpose of this study was study the state and problems of integrity of lower secondary students in schools under the jurisdiction of secondary educational service area office 5. The sample group is 377 lower secondary students in school Under the Office of Secondary Educational Service Area 5, Ang Thong Province, the first semester of academic year 2017 by using Multi Stage Random Simpling method. Frequency distribution, percentage and mean</p> <p>Findings of the research were as follows:</p> <ol> <li>Integrity of the students were Honesty responsibility Diligence Discipline, patience, gratitude, saving and sacrifice. The most level of integrity were Gratitude, Integrity and responsibility.</li> <li>The most level problems integrity of the students were Patience, Sacrifice and saving.</li> </ol> มณฑ์ณัทอร วุฒิวิชญานันต์ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233456 Tue, 31 Dec 2019 00:00:00 +0700 THE EVALUATION PROJECT OF SCHOOL INTERNAL QUALITY ASSURANCE BY USING SELF-TRAINING PACKAGE ON MONITORING OF EDUCATIONAL QUALITY IN SCHOOLS UNDER THE JURISDICTON OF SECONDARY EDUCATIONAL SERVICE AREA OFFICE 5 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233457 <p>The objectives of the evaluation project were 1) to analyze context of the project by studying the quality assurance context in schools under the jurisdiction of Secondary Educational Area office 5&nbsp; 2) to study input of the project 3) to study the process of the project about the appropriateness implementation of the quality assurance in school under the jurisdiction of Secondary Educational Area office 5 and 4) to study the product of the project. based on the concept of Stuffiebeam’s CIPP Model (2007 : 329). Mean and standard deviation were used to analyze the data.</p> <p>Findings were as follow:</p> <ol> <li>The result of studying school internal quality assurance context in school under the jurisdiction of Secondary Educational Area office 5, it was found that in overall, schools implemented in low to medium level especially the fifth element, providing the quality monitoring, implemented in the lowest level ( = 1.84, S.D. = 0.45) and it was in the lowest level in every sub item.</li> <li>The result of studying the input of school internal quality assurance project, it was found that Project evaluation done by experts, it was considered that the project of school internal quality assurance by using self-training package on monitoring of educational quality in schools under the jurisdiction of Secondary Educational Area office 5 was in high level in overall&nbsp; ( <img title="\bar{X}" src="https://latex.codecogs.com/gif.latex?\bar{X}">&nbsp;= 4.40,SD. = 0.09), which passed the criteria set (<img title="\bar{X}" src="https://latex.codecogs.com/gif.latex?\bar{X}">≥ 3.50).&nbsp;</li> <li>The result of studying the process of the project which was the appropriateness implementation of the quality assurance in schools under the jurisdiction of Secondary Educational Area office 5 by studying teachers’ satisfaction, it was that the project satisfied the teachers in overall at high level ( <img title="\bar{X}" src="https://latex.codecogs.com/gif.latex?\bar{X}">&nbsp;= 4.41, S.D. = 0.14) which passed the criteria set (<img title="\bar{X}" src="https://latex.codecogs.com/gif.latex?\bar{X}">≥ 3.50)</li> <li>The result of the product were as follow are The comparison&nbsp; of&nbsp; teachers’ self-evaluation in practical level according to quality monitoring before and after project implementation, it was found that teachers’ self-evaluation after the project implementation was significantly increased&nbsp; higher than before project implementation at the .01 level. (before <img title="\bar{X}" src="https://latex.codecogs.com/gif.latex?\bar{X}">&nbsp;=1.75, S.D.= .03 , after <img title="\bar{X}" src="https://latex.codecogs.com/gif.latex?\bar{X}">&nbsp;= 4.34, S.D.= .01, t-test = 74.35)</li> </ol> มณฑ์ณัทอร วุฒิวิชญานันต์ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233457 Tue, 31 Dec 2019 00:00:00 +0700 A MODEL OF SUFFICIENT COMMUNITIES THROUGH SUFFICIENCY ECONOMY BY CITIZENS IN LOMSAK DISTRICT, PHETCHABUN PROVINCE https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233461 <p>The qualitative study aimed to examine and to exhibit a model of sufficient communities established through the Sufficiency Economy by citizens in Lomsak district, Phetchabun Province. Fifty informants participated; those consisted of community leaders, government officers, local government politicians, academicians, and local citizens. Data was analyzed by interpreting interviews and be discussed using a descriptive writing.</p> <p>&nbsp;The research findings revealed as follows: 1) to the first-level communities, individuals and families as a fundamental highlight the sufficiency with its source. Family members show great moderation, which meets four basic needs, and were living at a subsistence level without being consumerism. They live consciously and carefully. They are self-reliant; also, they distribute and assist family members and others., 2) regarding the second-level communities, people mustering as groups initiated the sufficiency. Citizens in the community collaborate; so that they can share and help one another for protecting their community’s interest as well as exchanging ideas, managing, and solving problems. These would build communities’ harmony and empowerment., and 3) the third-level communities indicate the cooperation through their&nbsp;</p> <p>connections. The certain communities emphasized how communities coordinate with official and private sectors, which benefits all parties.</p> <p>The results suggest that communities should be administrated in order to support disadvantaged and unemployed persons as well as minimizing production cost and factors. This would strengthen career potential to developing fundamental economy. In addition, the communities should promote an alternative energy and also conserve natural resources, environments, cultures, and tourism.</p> ธีรภัทร กิจจารักษ์, จิรโรจน์ บุญราช, โดมธราดล อนันตสาน, สุภชัย ตรีทศ, สมพิศ สายบุญชื่น Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233461 Tue, 31 Dec 2019 00:00:00 +0700 THE ANALYSIS OF MARKET STRUCTURE AND COMPETITIVE MARKET BEHAVIOR OF INDUSTRIAL ESTATES INDUSTRIAL ZONES AND INDUSTRIAL PARKS IN THAILAND https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233462 <p>The purpose of this study was to analyze market structure and competition behavior&nbsp; among industrial estate, industrial operating zone and industrial park in Thailand during 2013 - 2017. Four major players of industrial property developer comprised of Industrial Estate Authority of Thailand, Amata Corporation PCL, Navanakorn PCL and Rojana Industrial Park PCL were analyzed for inequality depicting by Lorenz curve and Gini-coefficient. For the analysis of concentration degree, concentration ratio (CR) and size ratio (W) were measured accompanied with the study of competition behaviors and non-price strategies.</p> <p>The study revealed that the top two players are Industrial Estate Authority of Thailand and Amata Corporation PCL which have enjoyed the market share of 64% aggregately. This indicated that these two players have the monopoly power in the market. Moreover, the analysis of Lorenz curve showed that the curve was increasing and moving away from the “line of equality”. The Gini-coefficient was 0.32 represented slightly low inequalities, the CR<sub>2</sub> was higher than 67% representing a high concentration in the market, less competitive resulting for high monopolistic environment. The size ratio during the study period was less than 16 depicting that those four players were almost the same in term of business size. The interpretation of CR<sub>2</sub> and W<sub>2</sub> disclosed the fact that industrial property market had a low degree of competition and slightly differ in business size. For supporting a sales promotion, a cooperation among a private sector, the government agents and the state-owned enterprises are necessary to promote a direct sale channel. For example. Hiring employees with fluent in multi languages to present their products and services to the target customers.</p> กัณญาภัค ตรังคิณีนาถ, จรินทร์ เจริญศรีวัฒนกุล Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233462 Tue, 31 Dec 2019 00:00:00 +0700 TECHNOLOGY ACCEPTANCE, OWNER’S CHARACTERISTIC AND BUSINESS OPPORTUNITY INFLUENCE THE BUSINESS PERFORMANCE OF STARTUP BUSINESS https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233463 <p>This research aims to investigate the impacts of three variables; namely technology acceptance model (TAM), characteristics of entrepreneurial founding team, and business opportunity on the business performance of the firm. The data were collected by survey questionnaire from the members in founding team of Thai startup companies which have operated and already received the investment funds from investors. The study found that TAM and characteristics of entrepreneurial founding team have effect positively and directly on business opportunity. And the characteristics of entrepreneurial founding team and opportunity have positive effect on business performance. Additionally, the characteristics of entrepreneurial founding team is correlated positively and indirectly on business performance by having business opportunity as a mediator variable. The creativity and experience in the industry will affect the performance of the company. Business performance has a tendency to grow faster in the companies that develop quality products and services from customers' needs. Creating business opportunities from having new customers increase regularly with the novelty of products resulting in investors requesting to join the business.</p> ศิระ สัตยไพศาล, อนุพงศ์ อวิรุทธา Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233463 Tue, 31 Dec 2019 00:00:00 +0700 THE ASSESS OF COMPETENCIES IN PRACTICE OF SANITARY CERAMICS PRODUCTION STAFFS IN SARABURI PROVINCE https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233464 <p>The aims of this research are to develop measurement to competency assessment and competence assessment in practice of production staffs. The sample focus on Saraburi province is selected by purposive sampling to sampling the staffs in sanitary ceramic production. They must be experienced at least two years and work in day shift with the number of 33 applicants. The tools assessed such as a knowledge test by the objective test (four choices), the practice test, the oral examination, and assessment of behavior. The statistical method used for mean, percent, standard deviation, index of item-objective congruence and content validity index.</p> <p>The findings reveal that the develop assessment tools at appropriate the highest level by getting the index of item-objective congruence is higher than the standard. In the knowledge, side found the applicants passed the criteria of the competency assessment at 93.33 percent and who not passed the criteria of the competency assessment at 6.06 percent.</p> กฤตยชญ์ คำมิ่ง, อัคครัตน์ พูลกระจ่าง Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233464 Tue, 31 Dec 2019 00:00:00 +0700 PRODUCTION AND MARKETING POTENTIAL DEVELOPMENTOF FINISHED SHOES FACTORY A CASSE STUDY OF ZUZAA SHOES FACTORY https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233466 <p>This research aims to efficiency improvement process finished feed warehouse. <br> Case study of animal feedmill. For effectiveness achieve optimal accuracy, quality and working time.The research methodology implements the warehouse operations and apply the IDEF0 (integration definition for function modeling), Techniques to improve the warehouse processes, principles of layout and the warehouse and ECRS principles. The research instruments for collecting data were Inventory count record, Inventory FIFO systemrecord, the assessment for satisfaction of employees, the statistics used in the research were mean, percentage, and t-test. The research revealed that efficiency in the counting accuracy. After process improved can reduced the errors of data items wrong counted 18.67 items. Increased efficiency 16.52 percent. The efficiency&nbsp; quality after process improved canreduced the errors pay goods is not FIFO average 5 items. Increased efficiency 4.42 percent.The efficiency on timeafter process improved can reduced time the pay goods average 44.92 minutes per vehicle and reduced time 16.24 minutes. Increased efficiency 28.68 percent. The satisfaction of the employees after the development was at high level with 4.83 of mean. The comparison of efficiency result after thedevelopment was higher than before the development at .05 statistically significant level.</p> ภัทริน เชนะโยธิน, นภดล เชนะโยธิน, ชัชวาล มงคล, นพมาศ หงษาชาติ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233466 Tue, 31 Dec 2019 00:00:00 +0700 DEVELOPMENT OF MARKETING STRATEGY MODEL FOR RESTAURANT ENTREPRENEURS IN ROYAL COAST TOURISM GROUP (PHETCHABURI PRACHUAPAND KHIRI KHAN CHUMPHON RANONG ) TO CREATE A COMPETITIVENESS IN ASEAN FREE TRADE AREA https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233467 <p>The objectives of research were 1) to study current situation and operation of restaurant businesses in Royal Coast Area 2) to explore the tourists behavior while traveling to stay over night at the restaurant in Royal Coast, and 3) to present the model development of the service Marketing Strategy in restaurant businesses in Royal Coast. The research methodology combined between qualitative and quantitative as well as Focus Group and Depth Interview. The sampling are 400 customers. The use of Social Sciences for Windows (SPSS) and advanced statistic (Amos) are employed. The Research instrument is a questionnaire and semi structure interview. The finding indicated that current situation of restaurant businesses in Royal Coast area are highly competed due to the growth of restaurant operators .Consequently, they have to compete with restauran tproducts and services.The operation of hotels in nowadays are centralization as theirs structure.The owners bought a franchise and make a mutaul recognition each other.The hotels serve a familaiar in Thai style and focus on the use of local product to create as a signature products.Emphasizing on repeititive work as a speicalization system.2)the tourists behaviors are female 25 - 34 years old work in private sector salary 10,001 - 20,000 baht ,single. 3) In this study, the researcher found that the eight favorable marketing strategies for restaurant businesses associating with tourist while using restaurant businesses service in Royal Coast after the Confirmatory Factor Analysis process (CFA), the model referred to as ’12 S’’ were revealed.</p> ณปภา หอมหวล, ธนวันต์ สิทธิไทย, อารี น้อยสําราญ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233467 Tue, 31 Dec 2019 00:00:00 +0700 FACTORS AFFECTING THE BUSINESS SUCCESS IN TOURISM INDUSTRY OF NEW GENERATION ENTREPRENEURS IN WESTERN PART OF THAILAND https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233468 <p>The objectives of this research were to study the factors affecting the business success in tourism industry of new generation entrepreneurs in western part of Thailand. Samplings of this research were 402 new generation entrepreneurs who have tourism industrial business in the western part of Thailand which are in 5 provinces : Kanchanaburi, Samut Songkhram, Ratchaburi, Phetchaburi and Prachap Khiri Khan. The instrument for this research were the Rating Scale questionnaires which have the 0.91 reliability.The analyzed statisics were percentage, mean, standard deviation, Pearson Correlation Coefficient and Multiple Regression Analysis with Enter. The results found that customer factors, staff factors, marketing factors and economy factors which affected the success in tourism industry of new generation entrepreneurs in western part of Thailand was 0.05&nbsp;</p> เปรมิกา สมสุข, สอาด บรรเจิดฤทธิ์ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233468 Tue, 31 Dec 2019 00:00:00 +0700 DEVELOPMENT OF INTERACTIVE MULTIMEDIA MATHEMATICS FOR GRADE 1 STUDENTS DAORATHAR WEERAPAN * CHOOMPON JANCHALONG https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233469 <p>The purposes of this research were to 1) Development of interactive multimedia Mathematics for Grade 1 Students, 2) study the learning achievement of the students after the course compared to the 75% criterion. The researchers used the ADDIE Model to guide their design and development; 1) Analysis 2) Design 3) Development 4) Implementation and 5) Evaluation. The sample used in this research was 25 grade 1 students in Tessaban 2 “Isaanteeravittayakan” School, Muang, Buriram, whom enrolled in 2/2018 academic year selected by using simple random sampling, The research tools included 1) an animated cartoon on global warming alleviation 2) a quality assessment form and 3) an achievement test, Statistics for data analysis were the mean, standard deviation, percentage, t-test for one sample.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The findings were as follows: 1) the interactive multimedia Mathematics for Grade 1 Students having a high level of quality with the mean score of 4.37 and a standard deviation of 0.55 2) the level of the learning achievement of the participants after the course being 79.40 per cent, which significantly higher than the 75 percent criterion (p&lt;0.05).</p> ดาวรถา วีระพันธ์, ชุมพล จันทร์ฉลอง Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233469 Tue, 31 Dec 2019 00:00:00 +0700 DEVELOPMENT OF YOUTH’S ROLE IN PARTICIPATORY TRASH MANAGEMENT, BAN THAPCHANG MOO4, TAMBON THAKWIEN, WATTANANAKHON DISTRICT, SAKAEW https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233470 <p>The objectives of the research were to develop and find out activities to improve youth’s role and to study the results of making activities of youth in participatory trash management Ban Thapchang Moo4, Tambon Thakwien, Wattananakhon District Sakaew, by using Participatory Action Research: Data collection used the anthropology method. It consisted of a walking route, community’s calendar and discussions in focus groups. 15 community residents were interviewed in –depth. Many techniques were applied to analyze the community such as making inside and outside mapped routes, making production calendars and seasonal calendars, a community’s timeline and compiling an expert directory. Participatory Action Research was implemented. The results found that activities for developing youth’s role in participatory trash management were: 1) Produce community’s space for youth to learn their community through the instrument of participation in the community, including, the making of inside and outside maps, the making of a flow chart of community and the community’s calendar. 2) Workshop to develop project and research tools. 3) Collecting data by in –depth interviewing of 15 key community residents for information. 4) Workshops to develop projects to solve community problems by using “SWOT” Analysis technique and appreciation-influence-control: “A-I –C technique”. 5) Solving problems by setting up bill-boards warning “Don’t throw trash” in prohibited areas.For the results of activities in participatory trash management Ban Thapchang Moo4, Tambon Thakwien, Wattananakhon District, Sakaew were: 1)Discussion among youth in community the topic of community development and being able to change behaviors and ideas and being able to find out the&nbsp; methods and ways from those discussions that is 1.1) Campaign to dispose of trash properly by setting up bill-boards to protect throwing trash in prohibited areas. 2) Setting up a youth’s committee of about 10 people in order to implement a trash watch and control program in community. Additionally, by setting up their duties. 2.1) monitor the trash problem in community. 2.2) Campaign to give knowledge to people both in community and outsiders in disposal of trash properly and by telling and distributing brochure. 3) Creating a community channel to watch the environment in community and gather to make activities by using LINE social communication application. Finally, there was waste segregation in schools by suggesting how to separate waste before disposing. For example, people in community were able to separate all kinds of waste such as plastics, paper, glass bottles and biodegradable waste and dispose in suitable trash cans and further, to realize the importance of separated waste by watchful teen groups in the community. It was learned that much of the community trash was as a result of “outsiders” from other communities hauling and dumping rubbish and trash in the district.</p> วุฒิชัย สายบุญจวง Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233470 Tue, 31 Dec 2019 00:00:00 +0700 DEVELOPMENT OF JEWELRY PRODUCTS FROM LAO RAGS TO CREATE ADDITIONAL VALUE ACCORDING TO THE NEEDS OF CONSUMERS IN THAILAND https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233472 <p>The objective of this research were to 1) study guidelines for the development of jewelry from Lao rags to create additional value according to the opinions of jewelry experts. 2) study the needs of consumers in Thailand regarding jewelry from Lao rags to increase the value of the products. 3) Develop and create jewelry that comes from the needs of consumers in Thailand. Which is a mixed study between qualitative research and quantitative research, The tools used in the research were divided into semi-structured interview and questionnaires. 3 sample quality groups that are informants: 1) 2 executives or jewelry experts 2) 1 jewelry manufacturer. For a sample of quantitative research, 400 consumers are interested in artificial jewelry in Thailand. By using frequency analysis, percentage, mean, standard deviation In addition, there is a comparison of the needs of consumers to bring the results used in the development of jewelry. In order to meet the needs of consumers By using data analysis with statistics comparing T-test and One Way ANOVA. The results showed that:</p> <p>Qualitative results found that creating a unique and unique identity that reflects the needs of the market will most likely make the jewelry development a success. For quantitative studies, it was found that The demand for jewelry of consumers in Thailand is overall at a high level (<img title="\bar{X}" src="https://latex.codecogs.com/gif.latex?\bar{X}">= 4.45; SD. = 0.16). The results of the comparison of differences found that by combining consumers with an ages, average monthly income, Marital status, domicile, purchase frequency, cost, purpose and type of jewelry Have different needs at statistical significance level of 0.05.</p> สุทัน อนุรักษ์ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233472 Tue, 31 Dec 2019 00:00:00 +0700 THE MANAGEMENT FOR USING SMARTPHONES TO PROMOTE STUDENTS’ LEARNING IN SECONDARY SCHOOLS UNDER THE OFFICE OF EDUCATION REGION AREA 5, SINGBURI PROVINCE https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233473 <p>This research was a survey research. The purpose of this research were to study 1) the current state 2) the desirable state and 3) the needs of using smart phones to promote students’ learning in secondary school under the office of education region area 5, Sing Buri province. The samples used in the research consisted of 12 principals and 214 teachers where were from 12 secondary schools of the Office of Secondary Education Area 5, Sing Buri province. Research tools was a double-response rating scale questionnaire, Statistics used to analyze data include frequency, percentage, mean, standard deviation, and required index value.</p> <p>Research results found that: 1) The current states in the overview were at a moderate level, with the top three average aspects: the learning process, teaching and learning, and infrastructure; 2) The desirable states in the overview was a highest level, with the top three average aspects: the learning resouces, public-private-community collaboration, and school management. 3) The needs found that the learning resources, the cooperation and school management.</p> มานพ แสงสว่าง, อนุสรา สุวรรณวงศ์, ทิวัตถ์ มณีโชติ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233473 Tue, 31 Dec 2019 00:00:00 +0700 LINE program Apply for Job Delegation for Village Health Volunteers https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233474 <p>This research study is a qualitative research. The objective of this research was to study the application of LINE program as a tool for job delegation of Village Health Volunteers (VHV), Ban Si Uthumphon Subdistrict Health Promoting Hospital, Nong Krot Subdistrict, Mueang District, Nakhon Sawan Province. Conducted research by study the function of LINE program for delegation from knowledge sources, study of internal communication in ograization, train on the application of LINE programs to target groups, try to use LINE program for job delegation and performance evaluation of using LINE program by focus group meetings, interviews and experimentation. Data were collected by asking, analyzing and summarizing the data according to the objectives of the research project, Village Health Volunteers, consisting of 40 people.</p> <p>The results of the study and experiment with LINE program as a tool for assignment of the Village Health Volunteer groups found that the delegation for &nbsp;the Village Health Volunteers and the Health Volunteers Performance Reporting can be done quickly in an urgent time. As for the results of the health assessment of the Village Health Volunteers by using LINE program, it was found that the Health Volunteers were assigned to work or ordered quickly and can make it to the area to work quickly along with being able to send the results online while visiting the area. The director and group president to monitor, solve problems and request the Village Health Volunteers to immediately repair the data.</p> สมพร พูลพงษ์ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233474 Tue, 31 Dec 2019 00:00:00 +0700 DEVELOPED LEADERSHIP AND WORK HAPPINESS OF EMPLOYEES IN A PRIVATE ORGANIZATION. https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233475 <p>A Study of Developed Leadership and Work Happiness of Employees in a Private Organization purpose 1). To study the leadership style of working and the happiness of the employees in a private organization And 2). To study the comparison of leadership and happiness classified by personal characteristics. By using quantitative research methods Use survey methods Gather the data from the questionnaire using a sample of employees of a private company. A total of 415 sample groups were analyzed using the descriptive statistics..</p> <p>Data analysis found that most of the employees are female, aged between 20-30 years, bachelor degree or equivalent. There are job positions, staff levels - most senior employees have 1-5 years of work experience with average monthly income. 10,000–20,000 baht respectively Employees have a high level of opinion towards the development leadership of the Health Promotion Organization. With the most challenging assignments for employees The leaders behave themselves as role models. In the aspect of inspirational leaders and encouraging employees to take initiative respectively. And the happiness in working of the happiness organization at the high level are oneself, the family and the organization respectively.</p> <p>Hypothesis testing found that gender, age, education level, job position, work experience The average monthly income affects the developmental leadership of different health organizations and personal factors. Affect the happiness in working of different health organization and the development leadership of the health organization Positive relationships with the happiness of work at Happy Organization By the developed leadership of the Happy Organization Inspirational leaders have The highest relationship was followed by the leaders who behave as role models. To encourage employees, initiatives Challenging assignments respectively</p> ธนบวร สิริคุณากรกุล Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233475 Tue, 31 Dec 2019 00:00:00 +0700 THE USE OF GAMES INCORPORATING MANIPULATIVES IN TEACHING GEOMETRY TO GRADE SIX BHUTANESE STUDENTS https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233476 <p>A mixed method research was conducted to: 1) examine the effect of using games incorporating manipulatives on learning achievement in geometry of grade six Bhutanese learners and 2) find out perception of grade six Bhutanese learners towards the use of games incorporating manipulatives in learning geometry. The data were collected through pretest and posttest (quantitative method), semi structured interview and classroom behavior observation (qualitative method) and analyzed using mean, standard deviation, Wilcoxon signed rank test and thematic analysis. A section was selected out of two sections (consisted of 28 learners in each section) of grade six as a research participant through the use of a clustered random sampling method. The sample group was taught using games incorporating manipulatives for a period of one month. The result of pretest and posttest displayed that the use of games incorporating manipulatives enhanced the learning achievement of grade six Bhutanese learners in geometry. The mean score 6.33 in pretest and the mean score 12.78 in posttest made the mean difference of 6.45 which showed significant improvement. The data analyzed from semi structured interview and classroom behavior observation confirmed that the learners had positive perception towards the use of games incorporating manipulatives in learning geometry. The learners enjoyed and were motivated in conducive learning environment created by the use of games incorporating manipulatives. Therefore, the analysis of all research data supported the implementation of games incorporating manipulatives in learning geometry for grade six Bhutanese learners.</p> Tenzin Jamtsho, Nipaporn Chalermnirundorn Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233476 Tue, 31 Dec 2019 00:00:00 +0700 LANGUAGE LEARNING MOTIVATION OF GRADE 12 LEARNERS IN BHUTAN https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233477 <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; งานวิจัยนี้เป็นงานวิจัยแบบผสมผสาน มีวัตถุประสงค์เพื่อศึกษาแรงจูงใจในการเรียนภาษาอังกฤษในฐานะภาษาที่สองของนักเรียนชั้นมัธยมศึกษาปีที่ 6 ในเขตภาคตะวันออกของประเทศภูฎาน เก็บรวบรวมข้อมูลจากกลุ่มตัวอย่างคือ นักเรียนชั้นมัธยมศึกษาปีที่ 6 จำนวน 238 คนจากโรงเรียนสองแห่งในเขตซัมดรุปจองการ์ โดยใช้แบบสอบถามที่ปรับจาก Gardner’s (1985) Attitude/Motivation Test Battery (AMTB) จำนวน 30 ข้อและการสัมภาษณ์แบบกึ่งโครงสร้างกับนักเรียน 16 คนที่ได้จากการอาสาสมัครเพื่อเก็บข้อมูลด้านแรงจูงใจและสาเหตุของแรงจูงใจ ผลการวิจัยพบว่า ในภาพรวมนักเรียนมีแรงจูงใจในการเรียนภาษาในระดับสูง (x̅ =4.02) ในแบบเชิงเครื่องมือ (x̅ =3.80) และแบบบูรณาการ (x̅ =4.25<em>) </em>ทั้งนี้ค่าเฉลี่ยแรงจูงใจในเชิงบูรณาการสูงกว่าค่าเฉลี่ยแรงจูงใจแบบเชิงเครื่องมือ (.40) ผลการสัมภาษณ์พบว่าแรงจูงใจแบบเชิงเครื่องมือเกี่ยวข้องกับการใช้ภาษาอังกฤษเป็นสื่อการสอนในโรงเรียน เป็นภาษาสากลและเป็นสื่อที่ใช้ในการสื่อสาร ภาษาอังกฤษถือเป็นภาษาสำหรับข้อมูล ความรู้ทางวิทยาศาสตร์และเทคโนโลยี ใช้สำหรับการศึกษาต่อและการทำงานในต่างประเทศ ส่วนแรงจูงใจแบบบูรณาการจะเกี่ยวข้องกับความร่ำรวยทางภาษา ความใกล้ชิดวัฒนธรรม การได้ใช้ภาษาอย่างกว้างขวาง การปรับตัวที่ง่าย ความต้องการที่จะเป็นส่วนหนึ่งในการเป็นเจ้าของภาษา และทัศนคติในเชิงบวกต่อภาษาและเจ้าของภาษา</p> Namkha Wangdi, Nipaporn Chalermnirundorn Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233477 Tue, 31 Dec 2019 00:00:00 +0700 THE DEVELOPMENT PROCESS OF PARTICIPATION IN COMMUNITY AT BAN KHLONG ARANG , BAN KAENG SUBDISTRICT, MUEANG SA KAEW DISTRICT https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233478 <p>&nbsp;This research base on development of participation in community at Ban Khlong Arang, Ban Kaeng Sub-district, Mueang Sa-Kaew District. The objective of this research 1) to study the development process of participation in community. A case study of Ban Khlong Arang, Ban Kaeng sub-district, Mueang Sa-Kaew district, Sa-Kaew Province 2) To study community changes a case study of Ban Khlong Arang, Ban Kaeng Sub-district, Mueang District, Mueang Sa-Kaew District Province by qualitative research method in the focus groups. There were 30 persons consisting of leader’s community, village health volunteer, people and youth in the community. The research found that, the development process of participation in community consists of 1) education community 2) analysis of synthetic data sharing among people in the community 3) development of project in community 4) put the action plan with the participation of people in the community 5) monitoring and evaluation of development community and strategies that make change communities consisting of human strategies, environmental strategy, strategies for developing the inheritance of wisdom, traditions and culture, strategy for quality of life, community welfare strategy and revenue strategies through product processing.</p> กานต์มณี ไวยครุฑ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233478 Tue, 31 Dec 2019 00:00:00 +0700 THE DEVELOPMENT OF THE 5 ETHIC TOURISM ROUTES IN ARANYAPRATHET DISTRICT SA KAEW PROVINCE https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233479 <p>The purpose of this research was to (1) study the context of tourism management in Ban Dan Subdistrict and Khlong Nam Sai Subdistrict Aranyaprathet District, Sa Kaew Province (2) The development of the 5 ethic tourism routes in Aranyaprathet District, Sa Kaew Province. There were collected data by studying documents and In-depth interviews include, executives of Local government organization, peoples in community and small community enterprise (SMEs) by focus group and created ethic tourism routes in Ban Dan Subdistrict and Khlong Nam Sai Subdistrict Aranyaprathet District Sa Kaew Province with the participation of local communities The research found that Ban Dan and Khlong Nam Sai sub-districts Aranyaprathet District. These has a history and culture about 5 ethnic consisting of Thailand, Vietnam, Cambodia, China and Thai-Yo create a community identity to welcome tourists with outstanding tourism resources suitable as a tourist destination due to the combination of natural and cultural destination that are appropriate to able to develop into a tourism model in 5 ethic tourism routes including, one-day trip for Ban Dan Subdistrict and one-day trip for Khlong Nam Sai. The result of the activity try out with 32 persons. It was found that the participants had knowledge and understanding about the value of tourism resources in the area. Including the participation in the development of tourist attractions.</p> <p>&nbsp;</p> พัชราภรณ์ จันทรฆาฎ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233479 Tue, 31 Dec 2019 00:00:00 +0700 COMPARISON OF ACHIEVEMENT BETWEEN TRAINING CURRICULUM ON FOOD SANITATION WITH SELF-STUDY AND CLASS ROOM-STUDY ON FOOD HANDLERS IN BANGKOK AREA https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233480 <p>This study aimed to compare an achievement between training curriculums of food sanitation with self-study and classroom on food handlers in Bangkok area by using cross-sectional survey study.&nbsp; Sample were food handlers of twelve districts in Bangkok area.&nbsp; Sample were divided into two groups, self-study and classroom, with purposive random sampling method.&nbsp; Data were collected using a questionnaire.&nbsp; Results found that an achievement between training curriculums of food sanitation with self-study and classroom was no difference statistically.</p> อาภาพร รุจิระเศรษฐ, พรสุดา ผานุการณ์, สายใจ อุ่นจิตร, พีระยา สมชัยยานนท์ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233480 Tue, 31 Dec 2019 00:00:00 +0700 APPROACH TO CHANGE PAMELO’S AGRICULTURIST BEHAVIOR FOR SAVE-USE PAMELO PRODUCTION AT NAKORN PATHOM PROVINCE https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233481 <p>&nbsp; The objectives of this mixed research method are composed of the qualitative and quantitative approaches for studying safe-use of pomelo production, enhancing agriculturist behaviors in the safe-use process and analyzing their changes in pomelo agriculture. Twenty-seven (27) respondents were chosen as participants, composed of two (2) agricultural technical officers and twenty-five (25) pomelo growers of Bang-Toey and Rai-Khing district, Nakhon Pathom, Province. The research tools are questionnaires on general data, knowledge of safe-use on pomelo production, and the interview on ways of behavioral changes.</p> <p>&nbsp;</p> <p>The results showed that most of the pomelo growers were male (75%) among 25 participants; both gender 40 – 49 years of age (40%) finished primary school (40%). They had perceived GAP knowledge (88%). The knowledge after GAP training is significantly higher before GAP training (p =0.001). The changes of behavioral ways were 1) Consumer relied to safe consumption of Pomelo production that lead to an increase in sales in the market, 2) Reduced use of chemical compounds to reduce production cost, 3) Behavior modification is the production of GAP is easy, because some have already done. 4) Increase discipline of production in order for enhancing producer and consumer healthy. Therefore, the health personnel should participate with the community health volunteers and the community leaders in preventing illness from accumulate poison by insecticide exposure in both the agriculturists and consumers</p> ธีรนันท์ วรรณศิริ, บำเพ็ญ พงศ์เพชรดิถ, อัจฉรา อ่วมเครือ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233481 Tue, 31 Dec 2019 00:00:00 +0700 THE PARTICIPATION AND EMPOWERMENT OF COMMUNITY HEALTH NETWORKS FOR LONG TERM CARE POTENTIAL DEVELOPMENT FOR DEPENDENCY ELDERLY PERSONS, KUDTAPHET SUB DISTRICT, LAM SONTHI DISTRICT, LOPBURI PROVINCE https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233482 <p>This study is qualitative research. The research objective was to study the participation and empowerment of community health networks for long term care potential development for dependency elderly persons, Kudtaphet Sub District, Lam Sonthi District, Lopburi Province. The samples included the District Health Board (3 persons) and the members of community health network (8 persons) that selected by purposive sampling method and the stakeholders included the dependency elderly persons (5 persons) and the relatives of the dependency elderly persons (5 persons) that selected by snowball method. The total of samples were 21 persons. The data were conducted by In–depth Interview and non – participant observation. Data analysis was explored by content analysis method.</p> <p>The results of this research were showed that 1. The participation of community health networks for long term care potential development for dependency elderly persons included the participation of network establishment process, the participation of network management, the participation of operations and the participation of receiving benefits 2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The empowerments included the empowerment education, resource support and positive reinforcement.</p> มนทิรา อุตมานันท์, ชื่นชนก โควินท์ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233482 Tue, 31 Dec 2019 00:00:00 +0700 SOCIAL CAPITAL TO DRIVE COMMUNITY BUSINESS IN LAMET SUBDISTRICT, CHAIYA DISTRICT, SURAT THANI PROVINCE https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233483 <p>The purposes of this article were &nbsp;(1) to study the context of social capital and community business context and (2) to create suggestions for using social capital to drive community business. In Lamet Subdistrict, Chaiya District, Surat Thani Province. &nbsp;This study was a documentary research.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The findings were as follows:&nbsp;</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The context of social capital Summarized as follows: (1) Human capital, including formal leaders Natural leader and the people who live in the community. (2) Physical capital which is community context, nearby community context and infrastructure (3) Wisdom capital which is valuable thinking systems or sets of knowledge that are transferred from generation to generation and having identity and (4) kinship relations, which include caring for one another mutual trust helping each other and reciprocation.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The context of community business Summarized as follows Community business is an activity that involves the integration of villagers in the community, and rely mainly on local production factors is an activity that is both production, and a supportive management Suitable for life as well as the ecosystem of each community by aiming for all members to participate in every step, and to enable the villagers to be ready to be self-reliant with efficiency.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Guidelines for using social capital to drive community business, will use human capital as the capital to drive, using wisdom capital to create value through the product by relying on physical capital, and kinship relations, which is a capital that is conducive to doing business in the community. To be a capital to support the driving.</p> พงษ์ศักดิ์ เพชรสถิตย์ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233483 Tue, 31 Dec 2019 00:00:00 +0700 THE PACKAGING DEVELOPMENT OF SALTED FISH PRODUCT OF THA RAI FARMER HOUSEWIFE GROUP, NAKHON SI THAMMARAT PROVINCE, THAILAND https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233484 <p>This study aimed to (1) to develop dried-fish packaging of housewife community in Tha Rai subdistrict in Nakhon Si Thammarat, and (2) to test the market of packaging from salted fish consumers in Tha Rai subdistrict in Nakhon Si Thammarat. The sample in this study comprised of (1) 10 stakeholders who were interviewed to analyze the needs towards packaging by using focus group discussion method, (2) 10 participants including experts as well as the representatives of the housewives who were conducted to evaluate the packaging prototypes using a questionnaire, and (3) 100 consumers of Tha Rai housewife community who were surveyed by employing convenience sampling (i.e., consumers who buy products) to test the market of packaging using a questionnaire. The results elucidated that (1) the housewife community and consumers had the need towards the packaging on expanding the shelf life of product, protecting product when it is on the shelf, informing all product information, being able to express the community identity, providing supplier contact information, showing consuming instruction and recommended menus as well as being beautiful and portable. (2) There was the highest level of the 2nd prototype of salted fish packaging of Tha Rai housewife community according to the evaluation result of experts as well as the representatives of the housewives as evidenced by the mean of 4.52 and the standard deviation of 0.50. Therefore, this prototype was used to develop the real packaging which would be sold in the shop. (3) The market testing result conducted on the consumers of Tha Rai housewife community showed the high level of suitability having the mean of 4.41 and the standard deviation of 0.54.</p> วัฒน์ พลอยศรี Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233484 Tue, 31 Dec 2019 00:00:00 +0700 MOTIVATION FACTORS AFFECTED EMPLOYEES WORKING IN MANUFLAETURE IN PATHUMTHANI https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233485 <ol> <li>Personnel in support of private universities Overall and classified by gender, age, status, education level, job position, working period And the average monthly income Overall, each of the 5 aspects is physical welfare. Security and security in life Social welfare Welfare is successful at work. And educational welfare&nbsp; <p>Level of welfare needs of private university support staff In Pathum Thani province, in general, each aspect of welfare Welfare and security in life are at the highest level. Next is education benefits. Social welfare Physical welfare And welfare, succeeded in working respectively</p> </li> </ol> สุจิตรา แนใหม่, ชญชา สุดเวหา Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233485 Tue, 31 Dec 2019 00:00:00 +0700 EFFECT OF INDUSTRIES ON QUALITY OF LIFE AMONG PEOPLE IN NAVA NAKORN INDUSTRIAL ESTATE, PATHUM THANI PROVINCE https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233486 <p>The purpose of a research was to investigate the effect of industries, quality of life among people in Nava Nakorn industrial estate, Pathum Thani province, related factors and predictors factors. The samples consisted of 252 people in Nava Nakorn industrial estate, Pathum Thani province. Data collections were accomplished with questionnaire and focus group. Data analysis were descriptive statistics, chi-square test, Pearson’s product-moment correlation coefficient and Stepwise multiple regression analysis.</p> <p>The results revealed that the overall effect of industries were most likely high level (70.6%). The aoverall of quality of life among people in Nava Nakorn industrial estate, Pathum Thani province was moderate level (63.5%). The 11 factors were significantly associated with an overall quality of life, namely, duration of time to livein this area, right to treatment, knowledge about the effects of industrics, families relationship, pollution prevention and social support. Furthemore, the 3 factors considerable predictors of overall of quality of life among people in Nava Nakorn industrial estate, Pathum Thani province were the pollution prevention, families relationship and social support, which accounted for 21% of the variance in the quality of life.</p> <p>The findings lead to recommendations that government department for develop activities to people in Nava Nakorn industrial estate, Pathum Thani province, that all department, namely, people, government department and industrial to develop the quality of life among people. For example: supporting to active community culture and tradition or health government department has to check up of health for people around Nava Nakorn industrial estate, that&nbsp; 1 times for years</p> จันทรรัตน์ จาริกสกุลชัย, รัตนาภรณ์ อาษา, นิชากานต์ ดอกกุหลาบ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233486 Tue, 31 Dec 2019 00:00:00 +0700 THE RECOGNITION AND THE FACTORS INFLUENCING OF THE TOURISTS ON THE ATV SPORT PARK IN CHA-AM, PETCHBURI https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233487 <p>The purpose of this descriptive study were to determine the factors influencing tourists when they choose to visit the ATV sport parks. This research paper focuses on the relevant between the 7Ps of marketing mix and the personal factors. Moreover, we also studied the relationship between the behavior of the tourists and the 7Ps of the marketing mix as well. The representative sample was 400 and selected by the accidental sampling method. After gathering all the data from the representative sample, the data was analyzed by using some statistic tools such as frequency, percentage, average, standard deviation, One-Way ANOVA and Chi-Square Test; and the level of significance of this research paper is 0.05. The result of the study shown that most of tourists would like to visit the parks with their friends and the most activity that they would like to play is driving an ATV in order to survey terrains and waterways. The advertising and location that near tourist spots plays an important role on their decision-making whether they will visit the parks or not. This is because most of them do not put the ATV sport park on their lists in advance. As a result, it can be said that the ATV sport parks are not the main tourist destination when people visit Cha-am, so the 7Ps plays an important role influencing consumer’s decisions.</p> ปริญญา บรรจงมณี, เรวิตา สายสุด, ปัจจัย ปิยะชน Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233487 Tue, 31 Dec 2019 00:00:00 +0700 THE FACTORS AFFECTING TO EFFICIENCY THE PRACTICES AUDIT OF AUDITOR ASSISTANT https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233490 <p>The purposes for this Quantitative Research were to study the factors that affect the audit effectiveness of the assistant auditor. The sampling for this study was Certified public accountants who were registered with the Federation of Accounting Professions. The sampling, at the amount of 324, was determined by Taro Yamane at the significance level of 95%. The tool of data collecting was Questionnaire and statistics used in data analysis were Multiple Regression Analysis.</p> <p>Impact assessment found that 1) Knowledge and Ability in Accounting was affecting in positive way to performance of Auditor Assistant in the way of the quality and budget. 2) Knowledge and Ability in Auditing was affecting in positive way to performance of Auditor Assistant in the way of the quality, time and budget.&nbsp; 3) Knowledge and Ability in Laws was affecting in positive way to performance of Auditor Assistant in the way of the quantity, quality and budget.&nbsp;</p> <p>4) Knowledge and Ability in Technology was affecting in positive way to performance of Auditor Assistant in the way of the quantity, quality, time and budget.&nbsp;</p> นวพร ขู้เปี้ยเต้ง, จันทร์ลอย เลขทิพย์ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233490 Tue, 31 Dec 2019 00:00:00 +0700 WELFARE AND COMPENSATION OF MANUFACTURING EMPLOYEES IN PATHUMTHANI PROVINCE https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233491 <p>The purpose of this research were to study 1) The levels of significance of welfare, compensation, and work efficiency. 2) The relationship between welfare and work efficiency. 3) The relationship between compensation and work efficiency. 4) The relationship between welfare and compensation. 5) Welfare and compensation effect on work efficiency of industrial factory employees in Pathumthani province. The population are factory employees. 30 factories were selected by purposive sampling with 358 samples calculated from unknown population, with 13 samples from each factory. The tools used were questionnaires as a quantitative research. The statistics used were frequency, percentage, mean, standard deviation, Pearson correlation coefficient, and multiple linear regression analysis.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The study had found that:</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 1) The levels of significance of welfare, compensation, and work efficiency in all aspects were high.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2) Welfare had a high positive effect on work efficiency of manufacturing employees in Pathumthani province (r = .742, Sig &lt; .01).</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3) Compensation had a high positive effect on work efficiency of manufacturing employees in Pathumthani province (r = .728, Sig &lt; .01).</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;4) Welfare had a high positive effect on compensation of manufacturing employees in Pathumthani province (r = .732, Sig &lt; .01). 5) Welfare and compensation had high positive effect on work efficiency of manufacturing employees in Pathumthani province.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 5) Multiple correlation coefficient of welfare (β = .450, Sig &lt; .01) and compensation (β = 0.398, Sig &lt; .01) had positively affected work efficiency of industrial factory employees in Pathumthani province.</p> สุวภัทร ศรีสว่าง, ณัฐพร ฉายประเสริฐ Copyright (c) 2019 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so06.tci-thaijo.org/index.php/vrurdihsjournal/article/view/233491 Tue, 31 Dec 2019 00:00:00 +0700