Cherngchai Magazine: The Origin of Masculine Images Consumption of Thai Gay Men

  • Narupon Duangwises Princess Maha Chakri Sirindhorn Anthropology Centre, Taling Chan, Bangkok 10170, Thailand
Keywords: Cherngchai magazine, Thai gay men, Masculinity, Sexual Utopia, Erotic experience

Abstract

This article is a study of the content and images of male models published in Cherngchai magazine, which was the origin of Thai gay magazines in the 1980s. The author uses the concept of Linda Williams's "Sexual Utopia" and the concept of Fred Fejes's "erotic experience" as a framework for analysis to understand the role of gay magazine that society considers as an "obscene pornography". The author would like to suggest that the masculine body of a male model that is sexually seductive not only meets the needs of gay men, but it also reflects the consumer culture that contributes to broadening personal experiences, promoting sexual-self learning process, and developing sexual feelings for male homosexuals in Thai society in which homosexuality has been curbed and disapproved in public areas.

Downloads

Download data is not yet available.

References

Ahmed, S. (2006). Queer phenomenology: Orientations, objects, others. Durham: Duke University Press.

Bergling, T. (2001). Sissyphobia: Gay men and effeminate behavior. New York: Harrington Park Press.

Bronski, M. (1998). The pleasure principle: sex, backlash, and the struggle for gay freedom. New York: St. Martin’s Press.

Burger, J. R. (1995). One-handed histories: The eroto-politics of gay male video pornography. New York: Harrington Press.

Butler, J. (1990). Gender trouble. New York: Routledge.

Carrigan, T., Connell, B., & Lee, J. (1985). Toward a new sociology of masculinity. Theory and Society, 14(5), 551-604.

Chapman, R. (1988). The great pretender: Variations in the new Man theme. In Chapman, R., & Rutherford, J. (Eds.). Male order: Unwrapping masculinity. (pp. 225-249). London: Lawrence and Wishart.

Cherngchai Magazine. (1982). 1(1). Retrieved from http://thairainbowarchive.anu.edu.au/commercial_1980s/cherngchai/contents.htm

Connell, R. W. (1987). Gender and power: Society, the person and sexual politics. Sydney Boston: Allen & Unwin.

Connell, R. W. (1990). An iron man: The body and some contradictions of hegemonic masculinity. In Messner, M., & Sabo, D. (Eds.). Sport, men and the gender order. (pp. 83-114). Champaign Ill: Human Kinetics Books.

Donaldson, M. (1993). What is hegemonic masculinity? Theory and Society, Special Issue: Masculinities, 22(5), 643-657.

Duangwises, N. (2003). Naked man: Pornography and sexual life of Thai gay male. Rattasartsarn, 25(2), 164-203.

Duangwises, N. (2006). Exposing body: Thai gay men in sauna space. Rattasartsarn, 27(3), 56-98.

Duangwises, N. (2010a). Mithuna magazine: The normativity of Thai gay middle-class. Rattasartsarn, 31(3), 89-132.

Duangwises, N. (2010b). Gay Movement in Thai society: Practices and paradigms. Dissertation, Thammasat University.

Duangwises, N. (2013). The masculine images on coyote boy’s body: Reflection of Bangkok gay consumer culture. In Duangwises, N., & Jackson, P. A. (Eds.). Different color of gender: Cultural pluralism and sex/gender diversity in Thailand. (pp. 120-151). Bangkok: Sirindhorn Anthropology Centre.

Duangwises, N., Iamsilpa, R., Topananan, S., Boonmongkon, P., Ojanen, T. T., & Guadamuz, T. E. (2014). BlackBerry smartphones and sexuality among queer university students in Bangkok. In Boonmongkon, P., & Ojanen, T. T. (Eds.), Mobile sexualities: Transformations of gender and sexuality in Southeast Asia (pp. 281-356). Salaya, Nakhon Pathom: Southeast Asian Consortium on Gender, Sexuality and Health.

Dworkin, A. (1989). Pornography. New York: Plume.

Edwards, T. (2005). Queering the pitch? Gay masculinities. In Kimmel, M. S., Hearn, J., & Connell, R. W. (Eds.) Handbook of studies on men & masculinities (pp.51-71). London: SAGE Publication.

Eguchi, S. (2011). Negotiating sissyphobia: A critical/interpretive analysis of one “femme” gay Asian body in the heteronormative world. The Journal of Men’s Studies, 19(1), 37-56.

Fejes, F. (2002). Bent passions: Heterosexual masculinity, pornography, and gay male identity. Sexuality & Culture, 6(3), 95-113.

Foucault, M. (1990). The history of sexuality, volume 1: An introduction. New York: Vintage Books.

Goltz, D. B. (2010). Laughing at absence: Instinct magazine and the hyper-masculine gay future? Western Journal of Communication, 71(2), 93-113.

Hancock, J. H. (2015). Chelsea on 5th Avenue: Hypermasculinity and gay clone culture in the retail brand practices of Abercrombie & Fitch. Fashion Practice, 1(1), 63-85.

Herek, G. M. (1986). On heterosexual masculinity: Some psychical consequences of the social construction of gender and sexuality. American Behavioral Science, 29(5), 563-577.

Hooven, F. V. III. (2002). Beefcake: The muscle magazines of America 1950-1970. London: Taschen.

Hooven, F.V. III, (1993). Tom of Finland: His life and time. New York: St. Martin’s Press.

Jackson, P. A. (2011). Queer Bangkok: 21st century markets, media, and rights. Hong Kong: Hong Kong University Press.

Jackson, S. (1999). Heterosexuality in question. London: Sage.

Jagose, A. (2012). Orgasmology. Durham, NC: Duke University Press.

Johnson, C., & Johnston, R. (1988). The making of homosexual men. In Burgmann, V., & Lee, J. (Eds.) Staining the wattle: A people's history of Australia since 1788. (pp.87-99). Fitzroy: McPhee Gribble/Penguin.

Johnson, D. K. (2010). Physique pioneers: The politics of 1960s gay consumer culture. Journal of Social History, Summer, 867-892.

Jung, J. (2011). Advertising images of men: Body size and muscularity of men depicted in Men’s Health magazine. Journal of Global Fashion Marketing, 2(4), 181-187.

Katz, J. N. (1995). The Invention of Heterosexuality. New York: Dutton.

Khoo, M., & Karan, K. (2007). Macho or metrosexual: The branding of masculinity in FHM magazine in Singapore Intercultural Communication Studies, XVI(1), 34-45.

Lahti, M. (1998). Dressing up in power: Tom of Finland and gay male body politics. In Lofstrom, J. (Ed.). Scandinavian homosexualities: essay on gay and lesbian studies. (pp.185-206). New York: Harrington Park Press.

Levine, M. P. (1979). Gay ghetto. Journal of Homosexuality, 4(4), 363-377.

Levine, M. P. (1998). Gay macho: The life and death of the homosexual clone. New York: New York University Press.

Lichterman, P. (1989). Making a politics of masculinity. Comparative Social Research, 11, 185-208.

Mason, M. (2003). A content analysis of the portrayal of men in advertising: Gentlemen's quarterly 1985-2000. Thesis, Rochester Institute of Technology.

McKee, A. (1999). Australian gay porn videos: The national identity of despised cultural objects. International Journal of Cultural Studies, 2(2), 178-198.

Messner, M. (1987). The meaning of success: The athletic experience and the development of male identity. In Brod, H., (Ed.) The making of masculinities: the new men's studies. (pp. 193-210). Boston: Allen and Unwin.

Oswald, R. M., Blume, L. B., & Marks, S. R. (2005). Decentering heteronormativity: A model for family studies. In Bengston, V., Acock, A., Allen, K., Dilworth-Anderson, P., & Klein, D. (Eds.). Sourcebook of family theory and research. (pp. 143-165). Thousand Oaks: Sage

Ramakers, M. (2000). Dirty pictures: Tom of Finland, homosexuality and masculinity. New York: St. Martin Press.

Ravenhill, J. P., & Visser, R. O. D. (2017). Perceptions of gay men’s masculinity are associated with their sexual self-label, voice quality and physique. Retrieved from https://www.researchgate.net

Rich, A. C. (1980). Compulsory heterosexuality and lesbian experience. Signs: Journal of Women in Culture and Society, 5(4), 631-660.

Rohlinger, D. (2002). Eroticizing men: Cultural influences on advertising and male objectification. Sex Roles, 46(3/4), 61-74.

Samakkeekarom, R., Boonmongkon, P., & Chanthong, W. (2009). Camfrog and sexuality of the Thai male adolescent in cyberspace: power structure and sexual agency. In Proceedings of the 1st annual sexuality studies in Thai society: Critique of knowledge and traditions of sexuality practices in Thai society (pp. 230-240). Bangkok: The Establishment Project of Public Health Policy Study Office, Mahidol University.

Samakkeekharom, R., Ojanen, T. T., Boonmongkon, P., & Guadamuz, T. (2012). Online sexuality: Globalization of gay sexual citizenship, power and sexual representations on smartphones. Sexuality Studies Journal, 2(2), 181-196.

Sanchez, F. J., & Vilain, E. (2012). Straight-acting gays: The relationship between masculine consciousness, anti-effeminacy, and negative gay identity. Archive of Sexual Behavior, 41(1), 111-119.

Sanchez, F. J., Greenberg, S. T., Liu, W. M., & Vilain, E. (2009). Reported effects of masculine ideals on gay men. Psychology of Men & Masculinity, 10(1), 73-87.

Sanchez, F. J., Westefeld, J. S., Liu, W. M., & Vilain, E. (2010). Masculine gender role conflict and negative feelings about being Gay. Professional Psychology, Research and Practice, 41(2), 104-111.

Stoltenberg, J. (1992). Pornography, homophobia and male supremacy. In Itzin, C. (Ed.). Pornography: Women, violence and civil liberties. (pp. 245-274). Oxford: Oxford University Press.

Taywaditep, K. J. (2001). Marginalization among the marginalized: Gay men's anti-effeminacy attitudes. Journal of Homosexuality, 42(1), 1-28.

Theordore, P. S., & Basow, S. A. (2000). Heterosexual masculinity and homophobia: A reaction to the self? Journal of Homosexuality, 40(2), 31-48.

Waugh, T. (1996). Hard to imagine: Gay male eroticism in photography and film from their beginnings to Stonewall. New York: Columbia University Press.

Williams, L. (1989). Hard core: Power, pleasure and the ‘frenzy of the visible. Berkeley: University of California Press.

Published
2020-06-17
How to Cite
Duangwises, N. (2020). Cherngchai Magazine: The Origin of Masculine Images Consumption of Thai Gay Men. Walailak Journal of Social Science, 13(1), 169-203. Retrieved from https://so06.tci-thaijo.org/index.php/wjss/article/view/226000
Section
Research Article